Gainsight
APRIL 16, 2020
Unless you are in one of a few select industries — video conferencing, distance learning, security or certain healthcare companies etc. COVID-19 is likely to put a big dent in your growth. Much worse, companies are at high risk of losing the customers they already have.
Indicative
APRIL 15, 2020
Marketing teams have navigated more change in the last 3 years than they have in the last 50 — and in 2020 and during the crisis that now exists, the rate at which companies encounter new decision-making terrain is accelerating. . That’s why simply collecting data isn’t enough for your business to make sense out of it. Every marketing decision is a series of tradeoffs — if you choose one path, you leave another behind.
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ProductCraft
APRIL 17, 2020
Editor’s note: This article originally appeared on the Pendo blog. Ever since we began exploring the rise in product operations (product ops), we’ve been hearing stories about how the function has revolutionized product teams. And it’s not just the Baader-Meinhof Phenomenon (aka recency bias) at work here. We’ve opened the door to a new conversation, and product.
The Product Coalition
APRIL 16, 2020
An MVP (minimum viable product) significantly increases the chances for your product to win engagement from real customers and break into the market. You just need to create a bare bones version of the product, show it to consumers, clean up its failures, and most importantly, discover what features your customers truly value. Sounds easy, right? But building your MVP carries some challenges.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
ProductCraft
APRIL 16, 2020
How do you identify “at-risk” customers so you can give them the additional attention they may need? One way is through calculating a customer health score, a metric aimed at distinguishing thriving customers from struggling ones. What is a customer health score? A customer health score is a metric used largely by customer success teams.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Userzoom
APRIL 15, 2020
Remote user research and testing has never been more at the forefront of UX researchers’ minds and toolkits. Whether adopting remote out of necessity or choice, remote UX research has many pros and cons, and just like any other methods that involve people, there’s a fair share of tales about how remote interviews can go… oh so wrong. Here are a few common issues with remote user research and some helpful guidance on how to deal with the things that inevitably go wrong. 1) No control over y
Modus Create
APRIL 16, 2020
I fell in love with design because of the beautiful mockups I would see on sites like Behance and Dribbble. Detailed design specs impressed and inspired me equally as much — so thoughtful and comprehensive. But, guess what? As a designer, your design specs actually don’t mean squat. At least, relatively speaking. Specs don’t make money or determine product quality.
Usersnap
APRIL 15, 2020
As a product owner, you love feedback. But you might not jump with excitement about having to triage these requests and issues for the preparation of your upcoming development sprints. We get it, bugs and feedback can get messy, and there are a handful of tools you work with, making the process even more tedious. There’s great news: Usersnap’s latest updates on the Jira Server and Cloud integrations allow you to easily triage all collected items to Jira’s backlog for your upcoming to-do list.
Alchemer Mobile
APRIL 14, 2020
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe. Here are some of the questions they’ll discuss: What’s the relationship between design, development, engineering, and product and your company?
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Intercom, Inc.
APRIL 14, 2020
We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. “Retaining customers will be more important for surv
Sachin Rekhi
APRIL 12, 2020
In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit.
Mind the Product
APRIL 13, 2020
Christina Wodtke’s path to her current standing as an established authority on the attributes of high-performing teams and the use of OKRs has been a roundabout one. As she puts it: “I took the scenic route.”. Today she’s a lecturer in the computer science department at Stanford University, teaching a range of classes in HCI (Human-Computer Interaction), as well as being a best-selling author and an international speaker.
The Product Guy
APRIL 12, 2020
Have you thought about how a 3 year old approaches the world to become a better product person? Well, you should. Watch and learn more from product management expert, Tanya Koshy.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Intercom, Inc.
APRIL 14, 2020
“A team takes its tone from its leader,” says our Global Director of Customer Support Kaitlin Pettersen. When an unprecedented crisis like COVID-19 hits how do you provide your team with the guidance they need? Your support team is likely experiencing an array of unprecedented stressors right now, like tackling high conversation volumes, resolving stressed-out customers’ issues, and abruptly transitioning to working remotely.
Alchemer Mobile
APRIL 16, 2020
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets.
Mind the Product
APRIL 14, 2020
ProductTank organisers Jase Clamp and Louise Flynn give us a snapshot of the Brisbane product scene and reveal something the rest of us have been missing! What is it that motivates you to run ProductTank meetups? In running ProductTank we’re able to help our friends and product people in Brisbane to be happier in their work. It’s also an opportunity to build capability in Brisbane for great Product people, especially the ones that don’t know yet that they are great Product peop
The Product Guy
APRIL 16, 2020
Whether you’re the first product manager in an early stage company or one of hundreds in a late stage company it’s important to understand different ways to organize your teams for success. In this talk we’ll discuss different team structures and how to avoid some common pitfalls that arise as small group behavior gives way to large group behavior.
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First Round Review
APRIL 16, 2020
At work, we're often expected to leave our emotions at the door and maintain a composed, "professional" exterior. But in the midst of this crisis, putting our emotions away in a tidy box until the end of the workday is no longer an option. Liz Fosslien, one-half of the duo behind the book "No Hard Feelings: The Secret Power of Embracing Emotions at Work" and head of content at Humu, has long preached the benefits of bringing more of our authentic, emotional selves to work.
Nir Eyal
APRIL 13, 2020
The post Why You Don’t Have to Be a Rocket Scientist to Think Like One appeared first on Nir and Far.
Mind the Product
APRIL 16, 2020
Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. Here he explains how they took PayMe from a thin MLP to become the most successful payments app in Hong Kong. Overview. While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity.
The Product Guy
APRIL 14, 2020
Excerpts from our conversation with 2019’s TPMAS winner of The Best Product Person & Leader, Jenna Gaudio. Watch now and see why they are counted amongst the ranks of the best in product management. More to Come. Thank you to everyone who participated, nominated, interviewed, AND passed on the word! The nomination period for The Product Management Awards 2020 has begun!
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Mironov Consulting
APRIL 12, 2020
I have about a dozen coaching/mentoring calls each week with product leaders, and the tone of those calls has just shifted. Through March and early April, most of the discussions were about making sure our workmates/family/friends were safe and able to connect virtually. This week, we’ve talked more about how COVID-19 and sheltering-in-place will shape near-term product decisions.
Product Management University
APRIL 17, 2020
The terms essential and non-essential are now part of our new lexicon as we fight the coronavirus pandemic. Essential and non-essential businesses. Essential and non-essential goods and services. And now, essential and non-essential customer problems. For all of us product professionals, we need to quickly assess the extent to which the problems we were solving for customers a few months ago are still essential.
Mind the Product
APRIL 14, 2020
For obvious reasons, most of us are currently working from home, along with teams that are also all remote. Even if you’ve worked from home before, even if you’ve done it under tough conditions, this is different. Amir Salihefendi? should know. As the founder and CEO of Doist (makers of Todoist and Twist ), his company has been all-remote since day one.
The Product Coalition
APRIL 13, 2020
Probably, not so many of us are talking about it, although the web is crowded with discussions sparkling around the novel coronavirus outbreak. How will it look like?—?the Postcoronavirus Business World? How many startups will survive the COVID-19 economic crisis ? How not to give up during the global crisis ? And what’s most important?—?what are the undeniable reasons proving that the “ black swan of 2020 ” can be not only a big business disaster but also a big opportunity ?
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Strategyzer
APRIL 16, 2020
In the last two weeks we have been inundated with emails from teachers, lecturers and professors struggling to move their classes from an in-person environment to an online setting.
Product Management University
APRIL 15, 2020
The B2B Product Manager April 2020. COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you become a star problem-solver by shifting your focus from customer problems to customer outcomes.
Mind the Product
APRIL 17, 2020
As a Psychologist, Rakhi Rajani, explores the intersection between human and machine intelligence. In her MTP Engage Manchester talk in February 2020, she covered how we can go about creating cognitively diverse teams to tackle the big questions of the future. Here we recap her key points, including: In a world of commercial space travel and autonomous vehicles, human behaviours are changing – we need teams that can work on these new futures.
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