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Unless you are in one of a few select industries — video conferencing, distance learning, security or certain healthcare companies etc. COVID-19 is likely to put a big dent in your growth. Much worse, companies are at high risk of losing the customers they already have.
Marketing teams have navigated more change in the last 3 years than they have in the last 50 — and in 2020 and during the crisis that now exists, the rate at which companies encounter new decision-making terrain is accelerating. . That’s why simply collecting data isn’t enough for your business to make sense out of it. Every marketing decision is a series of tradeoffs — if you choose one path, you leave another behind.
Editor’s note: This article originally appeared on the Pendo blog. Ever since we began exploring the rise in product operations (product ops), we’ve been hearing stories about how the function has revolutionized product teams. And it’s not just the Baader-Meinhof Phenomenon (aka recency bias) at work here. We’ve opened the door to a new conversation, and product.
An MVP (minimum viable product) significantly increases the chances for your product to win engagement from real customers and break into the market. You just need to create a bare bones version of the product, show it to consumers, clean up its failures, and most importantly, discover what features your customers truly value. Sounds easy, right? But building your MVP carries some challenges.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
How do you identify “at-risk” customers so you can give them the additional attention they may need? One way is through calculating a customer health score, a metric aimed at distinguishing thriving customers from struggling ones. What is a customer health score? A customer health score is a metric used largely by customer success teams.
Over the years, I’ve developed and refined my own interpretation of Impact Mapping (learn more about that here). But especially during my training and talks, I often get questions about how Impact Mapping relates to other frameworks out there. So, this email is an attempt to clarify some of these questions. Both, from my perspective, … Continue reading "The Difference between Impact Mapping and… – Product Thoughts #164".
Over the years, I’ve developed and refined my own interpretation of Impact Mapping (learn more about that here). But especially during my training and talks, I often get questions about how Impact Mapping relates to other frameworks out there. So, this email is an attempt to clarify some of these questions. Both, from my perspective, … Continue reading "The Difference between Impact Mapping and… – Product Thoughts #164".
Remote user research and testing has never been more at the forefront of UX researchers’ minds and toolkits. Whether adopting remote out of necessity or choice, remote UX research has many pros and cons, and just like any other methods that involve people, there’s a fair share of tales about how remote interviews can go… oh so wrong. Here are a few common issues with remote user research and some helpful guidance on how to deal with the things that inevitably go wrong. 1) No control over y
I fell in love with design because of the beautiful mockups I would see on sites like Behance and Dribbble. Detailed design specs impressed and inspired me equally as much — so thoughtful and comprehensive. But, guess what? As a designer, your design specs actually don’t mean squat. At least, relatively speaking. Specs don’t make money or determine product quality.
As a product owner, you love feedback. But you might not jump with excitement about having to triage these requests and issues for the preparation of your upcoming development sprints. We get it, bugs and feedback can get messy, and there are a handful of tools you work with, making the process even more tedious. There’s great news: Usersnap’s latest updates on the Jira Server and Cloud integrations allow you to easily triage all collected items to Jira’s backlog for your upcoming to-do list.
Have you thought about how a 3 year old approaches the world to become a better product person? Well, you should. Watch and learn more from product management expert, Tanya Koshy.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe. Here are some of the questions they’ll discuss: What’s the relationship between design, development, engineering, and product and your company?
We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. “Retaining customers will be more important for surv
Christina Wodtke’s path to her current standing as an established authority on the attributes of high-performing teams and the use of OKRs has been a roundabout one. As she puts it: “I took the scenic route.”. Today she’s a lecturer in the computer science department at Stanford University, teaching a range of classes in HCI (Human-Computer Interaction), as well as being a best-selling author and an international speaker.
Whether you’re the first product manager in an early stage company or one of hundreds in a late stage company it’s important to understand different ways to organize your teams for success. In this talk we’ll discuss different team structures and how to avoid some common pitfalls that arise as small group behavior gives way to large group behavior.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit.
“A team takes its tone from its leader,” says our Global Director of Customer Support Kaitlin Pettersen. When an unprecedented crisis like COVID-19 hits how do you provide your team with the guidance they need? Your support team is likely experiencing an array of unprecedented stressors right now, like tackling high conversation volumes, resolving stressed-out customers’ issues, and abruptly transitioning to working remotely.
How anyone can persevere and reach their goals even in difficult times. The Everyday Innovator Online Summit recently ended. It was April 8-10, 2020. The speakers were absolutely incredible! Twenty-five top experts shared their strategies, practices, and tips to help product managers and product VPs gain higher performance and get more success. You can still get the wisdom they provided.
Excerpts from our conversation with 2019’s TPMAS winner of The Best Product Person & Leader, Jenna Gaudio. Watch now and see why they are counted amongst the ranks of the best in product management. More to Come. Thank you to everyone who participated, nominated, interviewed, AND passed on the word! The nomination period for The Product Management Awards 2020 has begun!
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
For obvious reasons, most of us are currently working from home, along with teams that are also all remote. Even if you’ve worked from home before, even if you’ve done it under tough conditions, this is different. Amir Salihefendi? should know. As the founder and CEO of Doist (makers of Todoist and Twist ), his company has been all-remote since day one.
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets.
At work, we're often expected to leave our emotions at the door and maintain a composed, "professional" exterior. But in the midst of this crisis, putting our emotions away in a tidy box until the end of the workday is no longer an option. Liz Fosslien, one-half of the duo behind the book "No Hard Feelings: The Secret Power of Embracing Emotions at Work" and head of content at Humu, has long preached the benefits of bringing more of our authentic, emotional selves to work.
Probably, not so many of us are talking about it, although the web is crowded with discussions sparkling around the novel coronavirus outbreak. How will it look like?—?the Postcoronavirus Business World? How many startups will survive the COVID-19 economic crisis ? How not to give up during the global crisis ? And what’s most important?—?what are the undeniable reasons proving that the “ black swan of 2020 ” can be not only a big business disaster but also a big opportunity ?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. Here he explains how they took PayMe from a thin MLP to become the most successful payments app in Hong Kong. Overview. While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity.
I have about a dozen coaching/mentoring calls each week with product leaders, and the tone of those calls has just shifted. Through March and early April, most of the discussions were about making sure our workmates/family/friends were safe and able to connect virtually. This week, we’ve talked more about how COVID-19 and sheltering-in-place will shape near-term product decisions.
The terms essential and non-essential are now part of our new lexicon as we fight the coronavirus pandemic. Essential and non-essential businesses. Essential and non-essential goods and services. And now, essential and non-essential customer problems. For all of us product professionals, we need to quickly assess the extent to which the problems we were solving for customers a few months ago are still essential.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
ProductTank organisers Jase Clamp and Louise Flynn give us a snapshot of the Brisbane product scene and reveal something the rest of us have been missing! What is it that motivates you to run ProductTank meetups? In running ProductTank we’re able to help our friends and product people in Brisbane to be happier in their work. It’s also an opportunity to build capability in Brisbane for great Product people, especially the ones that don’t know yet that they are great Product peop
In the last two weeks we have been inundated with emails from teachers, lecturers and professors struggling to move their classes from an in-person environment to an online setting.
If you're about to design a new product or to expand it to a new market, leave your assumptions aside: focus on your users first. Between awesome features, branding colours and business goals, users, who should be the main prioriy, are often forgotten during the process. This is even more highlighted when designing for international target groups, where users’ cultural background may be neglected.
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