Messages that Matter
FEBRUARY 3, 2019
Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed.
Tyner Blain
FEBRUARY 4, 2019
When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire. One class of risks is business risk, and in product management we can influence the business risk of invalid intentionality – what I could call “building the wrong thing.” Cause and Effect is Foundational.
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UX Studio
FEBRUARY 4, 2019
Who are we? Probably, that is the question that brought about self-tracking apps. You can get data on how many steps you took, how long you slept, etc. So, self-tracking is real. But how to make a successful self-tracking app with good UX? That is what we are tackling here. In this article we cover: The Quantified Self (QS) Movement. Applications of the QS Movement.
ProductPlan
FEBRUARY 5, 2019
Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine? This is where considering the structure of your product team begins to matter.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Roman Pichler
FEBRUARY 4, 2019
Listen to Understand, not to Answer. “Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
FEBRUARY 5, 2019
Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up and to the right.
Alchemer Mobile
FEBRUARY 7, 2019
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016.
The Product Guy
FEBRUARY 7, 2019
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Mind the Product
FEBRUARY 4, 2019
Are you trying to break into Product Management? I’ll start with the bad news. There are a huge number of motivated, intelligent people who are looking for a first step on the ladder, and very few entry-level roles to go around. These budding product managers have many things in common. Most of them are familiar with Agile theory and terminology. They have probably read one or more of “The Lean Startup”,”Inspired”, and “Thinking Fast and Slow” They can tell yo
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Intercom, Inc.
FEBRUARY 7, 2019
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.
Product Management University
FEBRUARY 8, 2019
What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind! There are really two ways to handle this and it depends on where you are in your product management career.
The Product Guy
FEBRUARY 3, 2019
Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.
Mind the Product
FEBRUARY 6, 2019
Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.
Amplitude
FEBRUARY 6, 2019
How do you foster productive discussions about uncertainty that 1) don’t end up in analysis paralysis, and 2) don’t end up making you appear “weak” or “unprepared”? We often reward what I call, “Certainty Theater,” the phenomenon of consciously or unconsciously inflating the certainty we have about decisions. Leaders/managers frequently make the mistake of glossing over uncertainty because they are concerned that people will be demotivated.
The Product Guy
FEBRUARY 5, 2019
Product Manager, an ever expanding role, spread too thin. Watch as we learn more from product management expert, Alisa Warshawski.
Mind the Product
FEBRUARY 5, 2019
Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Intercom, Inc.
FEBRUARY 4, 2019
A few months ago, I moved from one business area within Intercom to another, and in the process, I began to manage an existing team. Taking over such a team is always a challenge – the cogs are already spinning, everyone has probably formed opinions about you, you don’t have deep context about anything and usually there is no time to slow down. The process has taught me quite a bit about the dynamics of managing an existing team, so let me share some thoughts on what’s important, and what’s not
ProductCraft
FEBRUARY 5, 2019
In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release. However, this rush to build new things and get them out the door often causes older features.
PMLesson's Ace the PM Interview
FEBRUARY 6, 2019
Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills? Or should they take a mixture of classes across psychology, business, and engineering? What kinds of clubs and organizations are best to get involved in?
Mind the Product
FEBRUARY 7, 2019
Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for.
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Intercom, Inc.
FEBRUARY 8, 2019
SingleGrain CEO Eric Siu recently shared the mic with our COO Karen Peacock on the Growth Everywhere podcast, discussing everything from her college days to her journey from Intuit to Intercom. Listen to the podcast in full here. Short on time? Check out the key takeaways below. What was Karen’s career path to this point? Karen received a BA in applied mathematics from Harvard and an MBA from Stanford.
ProductPlan
FEBRUARY 7, 2019
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in.
Sachin Rekhi
FEBRUARY 4, 2019
Listen on: Mixergy | iTunes. I got a chance to sit down with the famed Andrew Warner of Mixergy , who's shared the startup stories of over 1000+ entrepreneurs in podcasts and videos. In this candid interview we cover everything from my entrepreneurial roots, my first two startups, as well as the story of my current startup, Notejoy. We talked about my first software company in high school, called Gumball Software, where I hired a few of my friends as salespeople.
Pragmatic Marketing
FEBRUARY 5, 2019
Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Intercom, Inc.
FEBRUARY 7, 2019
Today, we’re launching our app for the Microsoft Outlook calendar , which makes it easier than ever to book meetings with leads and customers, so you can sell more, faster. Sales meetings are a critical step in your sales funnel, whether you’re focused on closing deals with qualified leads and target accounts or increasing revenue from existing customers.
The Product Coalition
FEBRUARY 4, 2019
Agsandrew | Dreamstime.com Why being data-driven and using your intuition aren’t as different as you think Data-driven, data-informed, KPIs, success metrics, A/B testing, prototypes, insights, intuition, market research, surveys, usability testing, gut, user empathy… How on earth is a team supposed to decide what to do next? I am going to tell you the answer (yes that’s right, I’m actually giving an answer)— use your gut but make sure it’s really healthy first.
UX Studio
FEBRUARY 6, 2019
Learning how to get continuous feedback on your product and taking the design process to the next level requires conscious product decisions. UX Research is one of the most essential part of this process. Our online UX Research course will enable you to take the first steps to start in-house UX research and get to know how to take advantage of the insights to create a better product.
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