Sat.Feb 04, 2017 - Fri.Feb 10, 2017

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How do you land the career of your dreams?

Lead on Purpose

Guest post by Frank Song Many working professionals are stuck in underpaid, intellectually unstimulating jobs, and at companies with no career growth potential. Do you know anyone in this position? Does this describe your situation?

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The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers. Instead, product teams are experimenting their way to viable solutions. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs.

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The Best Product Management Events Happening in 2017

UserVoice

There are plenty of fantastic ways to keep your product management skills sharp and keep up with evolving industry trends and new technologies. There’s no shortage of product management blogs, podcasts, and reading lists out there to keep you in the know. However, real, in-person events such as meetups and conferences are by far the best way to keep up with industry trends while simultaneously.

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Pros and Cons of Market Research Tactics

Mind the Product

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected dinosaurs seemed so scientifically plausible.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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How to Achieve Your Goals By Creating an Enemy

Nir Eyal

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” “They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!

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Good, Better, Best at McDonald’s

Pragmatic Marketing

Sure McD’s has always had small, medium, and large fries, and small, medium and large drinks. These are classic good, better, best pricing and portfolio techniques. However, they recently went to good, better, best for the most classic of all McDonald’s sandwiches : the Big Mac. They are introducing the Mac Jr, a Big Mac with only one beef patty. (In case you didn’t know, a Big Mac is two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.

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Psychology for Designers – Thinking Fast and Thinking Slow

Mind the Product

Joe Leech is a UX consultant and author of the book Psychology for Designers , and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his own work of some useful ways to think about “thinking fast” (i.e. emotive or instinctive mental processes) and “thinking slow” (consciousl

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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. The service now boasts over 150 million registered users, and monthly actives in the high tens of millions. I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full in

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Visualize your Product Management Career #jobs

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

We buy from Amazon online, right? Image Credit: Luke Dorny. You would think that being a product manager who works for Amazon would be a pretty cushy job right? The company operates one of the largest online stores and they don’t seem to have to generate a profit and investors still seem to love their stock. However, all of this success may hid a key product management fact – Amazon product managers always have to be looking for ways to update their product development definition and grow

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The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights too fall into our cultural condition of excess.

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The how and why of building UX teams from scratch

dscout People Nerds

A People Nerds interview with Natalie Hanson.

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5 Critical Checkpoints on the Product Roadmap

Rahul Abhyankar

On any road, there are the usual sign markers showing useful information, locations for services, and sometimes, checkpoints set up by law enforcement authorities. These checkpoints are intended to ensure compliance, e.g., sobriety, seat belts, or in other situations to reroute traffic due to hazardous conditions ahead, e.g.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Customer Success: 5 Frequently Asked Questions

TSIA

With subscription-based XaaS business models on the rise, more technology companies are realizing just how important it is to maintain good relationships with their customers if they're to secure a solid recurring revenue stream. To do this, they are shifting their primary focus away from their products and onto the customer by helping them achieve their desired business outcomes with their products and services in an initiative known as " customer success." In this post, I'm goi

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How to Build Great Products in the AI World

Mind the Product

What does technology do to society? When technology and human ingenuity gets together, everybody in society profits. If you look at graphs of GDP / capita over long time periods (850 years+), the trend is always upwards. The only things that drag this progress down are severe periods of sickness (like the black death) and widespread war (such as WW2).

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Are you Online or Being Safe Online? An Infographic

SidsAvenue

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10 Tips For Building a Mobile App With a Limited Budget

Alty

Money is no funny. Especially when you don’t have any extra dollars to spare on your Big App Project. The controversy, however, is that some say good apps cost a good heap of money, while a cheap app is bound for failure. Yet, bootstrapping appreneurs are not so rare these days either. So is it possible to develop a mobile app with a small budget? Our answer is absolutely as long as you know when it’s worth to act frugal, and when to spend more lavishly.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Intelligent Customer Service: Connected, Contextual, Consistent

TSIA

This article was originally published on the Verint blog on 2/1/2017. Today's customer is smart, engaged, connected and informed. To keep pace with this new breed of customer, organizations must also become smarter and more connected. Your employees are the gateway to your customers, and the best way to help ensure they stay satisfied and loyal is to empower your employees with the tools and tactics to provide superior service.

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Best Practices for Localisation

Mind the Product

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by different local markets.

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How #TrueCaller can help reduce telephonic frauds

SidsAvenue

A cocktail of ignorance and greediness is what you need to become a telephonic fraud victim. I saved myself from being one a few days back. What follows in this blog post is the short transcript of the fraudulent call and what is the solution to prevent people from being telephonic fraud victims. The trap formation I received a call from a mobile number saying it was from Citibank.

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On UX research at start-ups and asking "why"

dscout People Nerds

UX 40
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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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42 Rules of Product Management

Product Bookshelf

42 rules to live by for product managers. Great insights and product principles for being a great product manager and making better products. 42 Rules of Product Management edited by Brian Lawley. This book is packed with great advice, product patterns, and anti-patterns. The rules are brief and written by different authors. Each encapsulates a key principle of effective product management.