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Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.
I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.
It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.
It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement.
For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.
For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.
Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].
Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.
Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.
One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that [.].
Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.
Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
At #mtpcon Digital 2020, we enjoyed 18 Breakout Session talks, across three days, from some of the best product people around. We’ve now released them all and in this final selection, discover how to be more effective and efficient in your role. Check out the videos to watch sessions with Bruce McCarthy, Jonathan Hassell, Amber [.]. Read More.
Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?
In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. And that’s not all we’ve been building.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or [.]. Read More.
the Full HP studio tells their story Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors’ choice) and Blocky Cars (a Catappult Editors’ choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.
New Feature. Pull content from Twitter accounts, hashtags, Lists, and searches directly into your Feedly feeds. Twitter is full of insightful news and trends. But integrating those insights into your research flow can be overwhelming and time-consuming. We hear from users all the time that you want to be able to bring parts of Twitter into your Feedly feeds for researching and monitoring trends.
STATIK (Systems Thinking Approach To Implementing Kanban 1 2 ) can be a great technique to help teams get up and running quickly, even teams that are using Scrum. . Applying the STATIK approach leverages the first principle of the Kanban method, “Start with what you do, or know, now”, in order to help avoid over-thinking how existing work, structures, and/or roles “fit” within Scrum.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.
As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.
Last week, I had three separate conversations with VPs of Product about business cases… initially framed as “do you have a template we should use so that our team can prioritize big investments?” Unpacking this, it became clear that their product teams wanted to jump straight into generating numbers and spreadsheets to present to executives, but were unclear about the highest-level objectives of their various investments.
Product professionals are the consummate integrator-leaders. They ply their trade across organizational boundaries, ensuring all parties are prepared to do their part to support the firm’s offerings. And typically, they do this hard work without the formal authority bestowed by title or rank. Serving as a product professional is a tough job. Yet many individuals.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [.]. Read More. The post Thinking Outside the Product Box by Jimena Almendares appeared first on Mind the Product.
Contributing authors: Scott Kramer, Bilal Mahmood, Bill Pentney, Eric Pollmann, Jeffrey Wang. Product analytics has traditionally and primarily been about observing the past: count the number of sign-ups since last Monday; observe how many of those users purchase on Tuesday; measure their retention by Wednesday. Product teams do these measurements in the past so that they can influence the future: forecast how many users will sign up next week; estimate user affinity to make their first purchase
I’ll admit it. I’m kind of obsessed. In my brain, I’m always thinking about our clients. How are they doing? Are we delivering on our promise to them? Has their experience been positive? Do we have the right relationships? I guess since I am the CEO of THE Customer Success company, that focus makes sense. But knowing 1000s of CEOs, I know many of you are the same.
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