Sat.Jun 26, 2021 - Fri.Jul 02, 2021

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Why communities help you build better products

ProductBoard

Today we’re launching a new community called Product Makers — a space to connect the best and brightest in product management. It’s a big change for us, and I want to explain why we think community matters and what’s ahead. The value of being community-led I’m a big fan of community building and what it can do for your product.

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Persuading and Influencing in Product

The Product Coalition

How Empathy, Authenticity, and Determination can Help our Products Deliver Value. Continue reading on Product Coalition ».

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The myth of the ‘superhero’ product manager

ProductCraft

The role of product management in tech is an often coveted job position. It’s a unique opportunity to be at an exciting intersection of so many functions in a company and to shape the organization’s future vision. Product managers are required to be multifaceted individuals. We can dive deep into the technical details of a. Read more » The post The myth of the ‘superhero’ product manager appeared first on ProductCraft by Pendo.

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Being out when the world is in: Celebrating Pride in a world in lockdown

Intercom, Inc.

This year has brought many joys and challenges for the LGBTI+ community – from new online spaces, to coming out stories, to a renewed commitment to elevate Black trans and queer voices. At Intercom, we’re proud of our thriving, inclusive employee group for LGBTI+ employees and allies, aptly named InterProud. Each June, Pride is a time for learning, reflection, and celebration within Intercom.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Making your products trustworthy – Nathan Kinch

Mind the Product

You’ve optimised your product to solve a problem for your users. You’ve refined the sales funnel, built for scale, and made sure that accessibility is baked in from the start. Great job! But what about ensuring that your customers can trust it? We talked with Nathan Kinch, an Entrepreneur and Digital Trust Expert, about the big [.] Read more » The post Making your products trustworthy – Nathan Kinch appeared first on Mind the Product.

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Tough Love Tuesday: Strava’s Missed Opportunity to Drive Mobile App Retention and Gain Actionable Product Feedback

Alchemer Mobile

On the last Tuesday of every month, our team gives some tough love to our favorite apps. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love! This week, we’re talking about Strava and how they’re missing an opportunity to drive mobile app retention from analyzing and acting on product feedback.

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Leadership without management: Expanding our Product Design career path

Intercom, Inc.

Many designers become managers for the wrong reasons. Often, they’re incentivized by their companies to become managers to gain greater impact, influence, and compensation. If you’re a senior designer it may seem like the obvious next step. Certainly that was my own experience a couple of years ago when I decided to dip my toes into management.

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5 Tips for Product Managers: Membership Only Content Sneak Peek

Mind the Product

Every month, product experts from around the world share their ideas and insights in our Prioritised and MTP Leader and every month we recap some of their finest tips. So, whether you’re a member who’d love a quick recap or a non-member who’d love a glimpse inside some of our membership content, we’ve got you covered. [.] Read more » The post 5 Tips for Product Managers: Membership Only Content Sneak Peek appeared first on Mind the Product.

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Feedly is hiring a Marketing Automation Manager

Roy Madden

Work at feedly. We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You will own our Hubspot environment across the Marketing, Sales and Customer Success teams, and be responsible for educating the broader organization on data hygiene and digital marketing best practices. apply for this positon.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The Product and Engineering Relationship

The Product Coalition

How to maintain the relationship between these two positions Continue reading on Product Coalition ».

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Nulab Pass joins the Okta Integration Network

Nulab

Nulab Pass is now registered with the Okta Integration Network , a network of more than 7000+ pre-built integrations for cloud apps and on-premises systems. Companies and organizations using the Okta Identity Cloud can quickly set up single sign-on (SSO) using SAML authentication with Nulab Pass so that their members can use Nulab’s products securely and easily.

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Make one change to transform your product practice

Mind the Product

Change one thing, transform your entire product management practice? Sounds too good to be true, right? Perhaps not. We spoke to five seasoned product pros who told us what one thing they’ve learned in their career that’s transformed the way they work today. C Todd Lombardo – Say “tell me more” A long-time friend of [.] Read more » The post Make one change to transform your product practice appeared first on Mind the Product.

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3 Ways of Communicating Research Insights

UX Studio: Product Management

At UX studio, we always dedicate time to improve ourselves and our processes. We are at liberty to choose the areas we want to improve. Recently, one of these topics was to communicate research insights in a better way. . We also believe that knowledge sharing is in the best interest of the UX community. That is why in this blog post we gathered our learnings about how to communicate research results better.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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An API Platform is Table Stakes for a Public API

The Product Coalition

An API platform is table stakes to build your public APIs on, especially if an API is a key part of your strategy, yet too often, API infrastructure is hand-coded, leading to short- and long-term trouble. Offering an API publicly to partners and developers requires an extra level of polish. It requires approaching APIs like any other product offering that you’d release to the market.

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6 Customer Engagement Marketing (CEM) Strategies for SaaS

Userpilot

Is your customer engagement marketing strategy bringing in expected results? If the answer to that question is ‘No’, then it might be time for a change. As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value.

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How to avoid turning your product into a feature factory by Ravi Kumar Sapata

Mind the Product

The best of products can suffer from feature bloat. In this ProductTank Linz talk, Ravi Kumar Sapata, senior product manager at IONOS, gives us two approaches to avoid turning our product into a feature factory. The key points of his talk include: Problems of a feature factory product Tactical approaches to prevent a feature factory [.] Read more » The post How to avoid turning your product into a feature factory by Ravi Kumar Sapata appeared first on Mind the Product.

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End-to-End Monitoring of Citrix Infrastructures: FAQs

eG Innovations

Last week, we hosted a great webinar with our partner Conversant Group. John Worthington (Director – Customer Success, eG Innovations) and Richard Faulkner (Enterprise Solutions Architect, Conversant Group) presented on the topic: “ End-to-End monitoring for your Citrix infrastructures with a single pane of glass “. The webinar included a live demonstration of how our eG Enterprise solution provides an end-to-end view of the Citrix deployment including the Citrix ADCs, Delivery Controllers, Lice

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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7 Product Management Lessons Told Through Memes

The Product Coalition

I love Product Management. It’s one of the few roles where you directly impact people’s lives while making money for a meaningful business. Continue reading on Product Coalition ».

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Remote whiteboarding is the future: Here’s how to start

nulab

The increased popularity (and necessity) of working from home has changed office culture faster than ever before. Unfortunately, some people are feeling the absence of breakroom chats, cubical catch-ups, and stealing empty conference rooms pretty hard. While remote whiteboarding might not help you recreate every office interaction, it can help bring back the feeling of having a productive group brainstorming session.

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Reading the gaps in product

Mind the Product

You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. When I was at [.] Read more » The post Reading the gaps in product appeared first on Mind the Product.

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How To Generate More Revenue With Customer Expansion Strategies

Userpilot

What if you could boost revenue without having to invest a small fortune in acquiring new users? Making the most out of your existing users while simultaneously improving satisfaction ratings are the core values that lie at the heart of customer expansion strategies. Read on to learn about cross-selling, upselling, and other top tactics that can help you maximize the value received on both ends of the SaaS relationship!

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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How Pokemon Taught Me Agile

The Product Coalition

Do we have to catch ‘em all? Continue reading on Product Coalition ».

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How (And When) Should We Ask About Ethnicity? Use These Principles for More Inclusive Demographic-Gathering

dscout People Nerds

We re-designed the way our participants discuss their ethnicity within our platform. Here’s what our research taught us about how users want to report their multi-racial identity.

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Product Direction by Nacho Bassino — free chapters!

Mind the Product

Defining a product strategy and aligning its execution is one of the most challenging tasks for product leaders. In my book, Product Direction, I take a practical approach to solve this challenge based on artifacts and best practices, to define, link, and communicate your product strategy, to strategic roadmaps, and OKRs. I’m sharing two chapters [.

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Churn Surveys – What Are They and How to Use Them to Reduce Your SaaS Churn

Userpilot

Implementing churn surveys in your SaaS is one of the most important and effective ways to improve customer retention and satisfaction. Not sure what churn surveys are or how to get started with them? You’re in the right place! In this blog post, you will learn what churn surveys are, get to see some examples, how to create them, as well as how to analyze and act on them.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Influence And Persuasion At Workplace (Part 1)

The Product Coalition

Learn how to influence “basically anyone” from Dr. Robert Cialdini This article is the first piece in a 2-part series about how to improve Influence and persuade better at the workplace. T he second Article helps identify the relevant factors contributing to one’s Influence. Photo by FOTEROS from Pexels When we were babies, we persuaded our parents to give us more cookies.

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Net Revenue Retention Drives Market Cap

Gainsight

Co-authored by Jake Wirfel. It’s no secret that happy customers drive better business outcomes. But how much better? Gainsight has long been a leader in understanding how critical Customer Success is to the health of SaaS companies. The latest data shows that this relationship might be stronger than ever. How to Measure Customer Success? Historically, one of the most straightforward and commonly used metrics for measuring Customer Success was a company’s customer churn rate.

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SUNDAY REWIND: Your product is already obsolete – how to survive

Mind the Product

As we gear up for #mtpcon Digital Americas (July 14-15) I asked the the Mind the Product team which #mtpcon San Francisco keynote they consider to be a classic, a golden oldie, or an unsung hero from the archive. I was inundated. The list of suggestions just kept on coming, classic after classic and, as [.] Read more » The post SUNDAY REWIND: Your product is already obsolete – how to survive appeared first on Mind the Product.

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