Sat.Sep 28, 2019 - Fri.Oct 04, 2019

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Free Your Product Roadmap and Ditch the Timeline

Mind the Product

I recently tweeted about timeline roadmaps saying they had to go. It’s something I’ve said in the past on conference stages, webinars, podcasts, Twitter, and elsewhere. I even wrote about it in my Mind the Product blog post, Lean Strategies for Maturing Products. So, when people replied to my tweet with questions I figured a post answering them might be helpful.

Roadmap 109
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Why Minimum Viable Products Are the Key to Realizing Your Product Vision

Emerge Insights

Vision 58
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How to Stay on Course During Product Discovery

ProductCraft

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick. Read more » The post How to Stay on Course During Product Discovery appeared first on ProductCraft by Pendo.

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The Cost of a Bad Product Strategy

ProductPlan

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products. Those product management frameworks give teams a repeatable way to improve upon and build their products consistently.

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What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. You need to empower them. One of the best ways to do it is to understand that your product is no longer “the product”.

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Generative UX Research: A Complete Guide

dscout People Nerds

Exploratory, discovery, problem-space, foundational…generative research goes by many names. But its objective is always the same: know your users better, so you can to design for them well. Here’s a comprehensive framework to get you started.

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6 Tips for Product-Led Customer Centricity

ProductPlan

No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. This way, you tie every decision and action back to how it affects the customer.

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How we’re building a marketing engine to move upmarket

Intercom, Inc.

Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Product Management University

Your products do some great things that competitors can’t touch. Awesome! You want that differentiation to play a starring role in your product positioning. Here’s the tough part. Our default m.o. is to explain “how” it’s different. In our own minds, the technical explanation is crystal clear, especially if we’re the ones writing it. “Who wouldn’t understand that?

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Justify Your Product Decisions and Get Stakeholder Buy-in by Teresa Torres

Mind the Product

In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer. She points out that product managers typically advocate for their own point of view in meetings with stakeholders, and resist suggestions for change.

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The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder

First Round Review

Gloria Lin opens up about her pre-founder journey, from founder dating and early conversations to how she prototyped with potential partners to narrow in on a specific idea. Her playbook is one of the most detailed and intentional processes we’ve ever seen — and the set of 50 questions she used to probe compatibility is an essential tool for any entrepreneur looking to team up on a startup idea.

Startups 111
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Proven sales plays for skyrocketing growth

Intercom, Inc.

There are no silver bullets in sales – no tricks, hacks, or mantras that can guarantee you’ll hit target. But there are actionable plays that high-growth companies use to scale their revenue. Having led sales teams at Facebook, Twitter, and now Intercom, I’ve developed and executed many of these plays. These sales plays are the answers to mission-critical questions like “What criteria will I use to hire sales reps?

Outbound 155
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. They just get it! It’s rare but you know it when you see it, and it’s the simplicity that stands out. Great salespeople are masters at doing it verbally. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers.

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South and Latin America – Guido Lonetti on The Product Experience

Mind the Product

Guido Lonetti’s career started out at age 14 in his bedroom – he built an MP3 search engine website that immediately started making money until his parents quashed that idea! In this episode, he shines a light on the diverse product culture in South and Latin America, where he’s spent time as a Head of Product and the co-organiser of ProductTank Buenos Aires.

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The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder

First Round Review

Gloria Lin opens up about her pre-founder journey, from founder dating and early conversations to how she prototyped with potential partners to narrow in on a specific idea. Her playbook is one of the most detailed and intentional processes we’ve ever seen — and the set of 50 questions she used to probe compatibility is an essential tool for any entrepreneur looking to team up on a startup idea.

Startups 111
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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Val has experience in a number of different sectors, having started out as a stage manager for operas before moving onto life as a virtual assistant and eventually setting up her own consultancy firm, Fix My Churn.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Product Management University

Someone walks into your booth at a tradeshow and asks you for an overview of Product X. It’s a tough question to answer and pique someone’s interest in the first 30 seconds. Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Answering with features and benefits focuses too much on HOW the product works with too little emphasis on WHY it’s valuable.

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Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It makes no sense!

Startups 124
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Why it’s important to think bigger, and play bigger

Lead on Purpose

Creating great products and building successful companies takes a tremendous amount of work, insatiable initiative and a penchant for perseverance. It requires thinking differently than others think, and even differently than you have thought in the past.

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Promoting a Metrics-Driven Product and Company Culture

The Product Guy

Guest Post by: Ryan Pollack (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Andrew Hsu ]. I’m a structured guy. I use spreadsheets and checklists to keep me organized and on task. I love processes and procedures that help groups of people work towards common goals. And I love graphs, metrics, and the data that powers them because they communicate results and inspire ideas.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Product Positioning Tip 2 of 7: Creating Headlines That Hook

Product Management University

Web pages, literature, booth signage, presentations, email campaigns and the list goes on. They all need great headlines to hook your target audience. But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. The Playbook: Our natural tendency is to create WE headlines because it’s important to let buyers know we can help them.

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The Product Manager’s Identity Crisis by Mitchell Gillespie

Mind the Product

Product people have a ton of different responsibilities – a number of stakeholders to answer to and a number of different problems to solve. In this ProductTank Toronto talk, Mitchell Gillespie, Director of Product Management at Wave speaks about: The product manager identity crisis. Motivating others. Playbooks. Watch the video to see Mitchell’s talk in full.

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TikTok star gets political seat – and we are still discussing Bharat 1 and 2

NextBigWhat

Tik Tok star and the party's womens wing member @sonalibjp gets a ticket in the upcoming #HaryanaAssemblyPolls [link] — Shilpa Kannan?? (@shilpakannan) October 3, 2019. And this happened ! TikTok star Sonali Phogat is contesting Harayana assembly election (BJP seat). While the intellectuals are discussing Bharat 1, Bharat 2 opportunities – politicians (who are way smarter in the ways of world) are going after the local-and-mass brand.

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TEI 249: Which is the most powerful of the 6 principles of influence – with Matt Barney, PhD

Product Innovation Educators

Successful product managers wield influence and this is how they get it. Influence and persuasion is a core competency of successful product managers. It is also something that most product managers want more of — influence. You need it to get others to support your ideas and plans for improving products and making great new products. You also need it to make a larger impact on the organization.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. You need to empower them. One of the best ways to do it is to understand that your product is no longer “the product”.

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The Product Manager’s Identity Crisis by Mitchell Gillespie

Mind the Product

Product people have a ton of different responsibilities – a number of stakeholders to answer to and a number of different problems to solve. In this ProductTank Toronto talk, Mitchell Gillespie, Director of Product Management at Wave speaks about: The product manager identity crisis. Motivating others. Playbooks. Watch the video to see Mitchell’s talk in full.

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Rules for amazing team formation

Lead on Purpose

Guest post by James Scott People make companies successful. Without effective team formation, a business can’t succeed. Carefully choosing and assigning roles and tasks is a crucial element in business management.