Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

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You Should be Doing More Generative Research. Here’s a Guide to Get Started.

dscout People Nerds

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company.

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7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you. Read more » The post 7 Reasons Why MVPs Go Wrong and How to Address Failure appeared first on ProductCraft by Pendo.

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Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions. Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. But tragically few are able to do it. ??

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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The Secret Weapon of Retrospectives – the Team Radar

Mind the Product

You know that moment when you realise that something is not quite right in the team? Often you think you know straight away what needs improvement, but for some reason the team can’t see what you’re seeing. What’s wrong with them? It’s so obvious! There’s nothing wrong with them. There’s a saying from the world of coaching that springs to mind here: “You can’t push the car you’re sitting in.” It’s the same principle – if, as a product manager, you spot patterns emerging before everyo

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Getting the Right Push

The Product Guy

Finding the right people to contribute to your professional development can be hard — but is quite essential to being a successful product manager. Watch and learn more from product management expert, Mihaela Draghici.

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Why you should test other people’s sites before your own

Userzoom

Budget is often restrained for designers and researchers; whether in time, money or both. So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? While it may not be the best case for every situation there are times when it makes perfect sense; maybe you have a fresh idea you are a bit unsure of or perhaps you need to showcase the value of research and the client isn’t bud

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The Product Mensch – Rich Mironov on The Product Experience

Mind the Product

Rich Mironov got his start in product with a a single, very demanding customer: Apple. Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting. He’s seen it all, and he shares his experience on his blog, in regular talks, and – when we’re lucky – on this podcast.

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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves. I head up platform partnerships here at Intercom so every day I’m thinking about ways we can support those developers and make it as easy as possible for them to build useful and valuable app

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Time to Think Product

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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The Power of Performance Reviews: Use This System to Become a Better Manager

First Round Review

Performance reviews are key to accelerating your report's career. A former Airbnb Product Lead shares the conversation template that he's used to build high-performing teams and motivate growth all year long.

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Managing Conflicts Effectively by Parul Goel

Mind the Product

The age-old issue of conflict in the workplace: there are many reasons why we choose to avoid it, but what if we engaged with it effectively instead? In this ProductTank San Francisco talk, Parul Goel, Group Product Manager for Marketplaces at PayPal, evaluates workplace conflict following a particularly challenging conflict of her own. When Parul accepted a promotion at PayPal, she was “in a good space” With growing responsibilities and a larger sphere of influence, she felt motivated and

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Erika Hall on Why Surveys [Almost Always] Suck

UserInterviews

Before you send out your next survey, think about what you really want to learn.

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Actionable Insights for Your Product Team

Great product management starts with great teams. Our free assessment tool reveals where your team excels and uncovers opportunities for growth across six key dimensions: Context, Investigate, Define, Create, Deliver, and Leadership. In just 10 minutes, gain actionable insights that show you exactly where to focus to improve performance, drive outcomes, and strengthen your team in key areas.

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Product Professional, What to do?

The Product Guy

Guest Post by: Sean Raftery (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Product development roles and “product” as a discipline are rapidly evolving within technology companies. This evolution is a result of the value that Product brings to an organization looking to build or scale digital products. Product Management at scale has also evolved but at a slower pace.

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The Power of Performance Reviews: Use This System to Become a Better Manager

First Round Review

Performance reviews are key to accelerating your report's career. A former Airbnb Product Lead shares the conversation template that he's used to build high-performing teams and motivate growth all year long.

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Product Management Strategies for Supporting Collaboration by Gretchen Anderson

Mind the Product

More and more organisations are switching to agile working, yet few business people have been trained in collaborative skills. Although we like the idea of working together, businesses can stifle collaboration and teamwork through competition and individualism. In this ProductTank San Francisco talk, product designer and author Gretchen Anderson shares her thoughts and experiences of collaboration as she discusses the impact of teamwork on businesses.

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Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel. The product managers at Amazon are under an enormous amount of pressure to always be looking for ways for the company to keep on growing.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it’s 4x cheaper to upsell to current users?

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Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Gainsight

This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Stay tuned for the release of Part 2! As a product manager, your job is to drive value for your customers and for the business. The thing is, you can’t tell whether you’re driving value unless you have a way to measure the value that you’re creating!

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Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far. Content-based Recommendations Versus Demographics. Personalisation only takes you so far on an ad-driven platform.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

If you’re seeking to drive traffic and generate more leads, who better to learn from than the experts themselves? Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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Top 10 Japanese Startups

freshtrax

Although the Japanese economy has been declining, Japan is still the third-largest economy by gross domestic product (GDP). This makes it a hot spot for startups in Japan because of how much potential there is to grow there. In recent years, venture capitalist (VC) investments for domestic businesses have grown 8 times larger than it was in 2013. In 2018, the total amount of VC investments was more than $3.5 billion.

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How to Avoid the Frankenstein Effect When Building a Product Portfolio

ProductCraft

Imagine this: You’re sitting in a boardroom across from a major investor. You’ve just finished your pitch, and now you’re sweating a bit, waiting for the response. Sound familiar? That was where I found myself in 2009?giving it my best shot in Birmingham, Alabama, as I asked for a significant influx of capital to back. Read more » The post How to Avoid the Frankenstein Effect When Building a Product Portfolio appeared first on ProductCraft by Pendo.

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The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails.

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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Interactive Websites: Improve Your Site’s Engagement

UX Studio

If you assume all websites are interactive, you’ve likely thought right. Of course, with regular usage, you click and interact with any website. But what tricks and trends will make users communicate with your brand more? In this article, I bring you some eye-catching examples of interactive websites. What are interactive websites? First, let’s make the benefit of interactive websites clear: Users can better connect and engage with interactive websites.

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Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

Many great ideas and opportunities are never realized. You may have experienced this yourself working on a digital product that never came close to realizing it’s potential. One of the reasons that so many organizations fail at delivering valuable products and services is the lack of a well-defined strategy or the complete absence of a strategy. […].

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Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Tristan Kromer , Lean Coach, Kromatic , presented Interpreting your Qualitative & Quantitative Data through Storyboarding.