Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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How to create personas using Dungeons and Dragons

Userzoom

You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.

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Building Your Roadmap with Cybersecurity in Mind

ProductPlan

Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar? Product managers don’t want to spend time worrying about security. Bolstering digital defenses doesn’t generate revenue.

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Product Ops and the Mini-CEO Dilemma

ProductCraft

In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share. To facilitate these goals, our team was split into separate “squads.” Each squad.

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A step-by-step guide for conducting better product discovery

ProductBoard

Marty Cagan, whom we at productboard admiringly refer to as the “godfather of product management”, describes product discovery as follows: “First, you need to discover whether there are real users out there that want this product…Second, you need to discover a product solution to this problem that is usable, useful, and feasible.” In short, product discovery is a process that helps product teams.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.

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Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them m

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Make your product sing: The importance of UX writing (and how to do it well!)

ProductBoard

This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.

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Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Quote of the Episode.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Webinar: Learn How Different Departments Work Together to Capture and Understand VoC

Alchemer Mobile

Watch our webinar to learn how product and research teams can work together to capture the voice of the customer (VoC) and ultimately create better consumer experiences. Sina Yeganeh, Director of Product Management, and Michael Fountain, Head of Product, at Apptentive discuss the ways in which both product and research teams can contribute to the capture and analysis of VoC.

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Psychological Safety: A Prerequisite For High Performing Teams

Strategyzer

Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found. In reality, a group of the top brass’s EAs wanted to talk about how their calendar app was destroying their productivity and credibility in the form of double-bookings and missed meetings.

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How do you Introduce Product Management Into a Business?

Mind the Product

You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that. Firstly, not having dedicated product roles in a software development business might seem alien.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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FYI’s Cofounder on Beta Testing Products: Exact Questions to Ask Your Users (and Why)

UserInterviews

Marie shares how she successfully pivoted from a failed product to FYI, which questions give the most insightful takeaways, how she knows it’s time for product launch, and more.

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Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

First Round Review

Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.

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When should engineering managers write code?

Intercom, Inc.

Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager. When I became a manager three years ago, this thought kept popping into my head, especially in the first few months, and breaking out of this mindset was one of the biggest challenges in my transition from maker to manager.

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B2B Product Manager Magazine October 2019

Product Management University

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How do you Make Your Mark as a new Product Manager?

Mind the Product

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself. One of the critical things you learn in a large corporation is that information is king.

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

My 3 Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” In this post, I want to talk about the three most important lessons I have learned so far as a Product Manager at a startup.

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The 2020 Guide to FavIcons for Nearly Everyone and Every Browser

Emerge Insights

How to Create Favicons for Your Website. The post The 2020 Guide to FavIcons for Nearly Everyone and Every Browser appeared first on EMERGE | Digital Product Agency.

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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How to test your website’s iconography

Userzoom

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking ‘search’ right now. This icon, or variations of it, tend to be used by companies all over the world and users recognise it.

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11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are the SDKs you choose.

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Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7

ProductCraft

This week on Product Love, I talked to Jay Brewer, the VP of experience design at Rapid7. Rapid7 collects data from across your environment, making it easy for teams to manage vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate operations. Before he was in the security space, Jay worked in the. Read more » The post Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7 appeared first on ProductCraft by Pendo.

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How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence have a certain presence. We trust them.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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How Medicine and Research Translates to Patients by Shree Patel

Mind the Product

How can scientists translate the exceptional work they do in research and creating medicine into better patient care? Shree Patel – Director of Clinical Operations at Achilles Therapeutics answers this in her talk at ProductTank London. Shree explains these key points in her talk: Cell therapy. Personalized medicine. Product development in medicine.

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Tutorial: How to build a ‘Now, Next, Later’-Roadmap in Jira with just 3 easy steps

The Product Coalition

There are thousands of articles on roadmapping and as many tools to help you make a roadmap. Jira does not have a decent roadmapping… Continue reading on ProductCoalition.com ».

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Progressive Extremism: How To Be A Better You

Nir Eyal

The post Progressive Extremism: How To Be A Better You appeared first on Nir and Far.

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