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You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.
Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar? Product managers don’t want to spend time worrying about security. Bolstering digital defenses doesn’t generate revenue.
In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share. To facilitate these goals, our team was split into separate “squads.” Each squad.
Marty Cagan, whom we at productboard admiringly refer to as the “godfather of product management”, describes product discovery as follows: “First, you need to discover whether there are real users out there that want this product…Second, you need to discover a product solution to this problem that is usable, useful, and feasible.” In short, product discovery is a process that helps product teams.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.
In this keynote from #mtpcon London, product leader and business builder Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. Key points: Mental models can help us to make different types of decisions. By using specifics frameworks, we can focus on the solutions which aren’t immediately obvious.
In this keynote from #mtpcon London, product leader and business builder Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. Key points: Mental models can help us to make different types of decisions. By using specifics frameworks, we can focus on the solutions which aren’t immediately obvious.
Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them m
This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.
David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Quote of the Episode.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Guest Post by: George Steiner (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Chris Butler]. Driving alignment is one of the most important aspects of a Product Manager’s job. Without a strong Product Manager, team’s can struggle to make decisions, or certain parties can feel disenfranchised. Some aspects for driving alignment are relatively consistent across companies and teams: make sure voices are heard, treat colleagues with respect, use data when possible, etc. – but som
Understand motivation, customize communication, and build trust to be an effective product manager. During each podcast episode, I always share that this podcast is… “where product leaders and managers make their move to product masters, learning practical knowledge that leads to more influence and confidence so you’ll create products customers love.” That’s an important relationship: knowledge, influence, and confidence.
? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found. In reality, a group of the top brass’s EAs wanted to talk about how their calendar app was destroying their productivity and credibility in the form of double-bookings and missed meetings.
If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself. One of the critical things you learn in a large corporation is that information is king.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
If you want to be a great product person. First, you must learn how to break down ideas and get more people involved. Watch and learn more from product management expert, Don Ross.
Watch our webinar to learn how product and research teams can work together to capture the voice of the customer (VoC) and ultimately create better consumer experiences. Sina Yeganeh, Director of Product Management, and Michael Fountain, Head of Product, at Apptentive discuss the ways in which both product and research teams can contribute to the capture and analysis of VoC.
Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager. When I became a manager three years ago, this thought kept popping into my head, especially in the first few months, and breaking out of this mindset was one of the biggest challenges in my transition from maker to manager.
You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that. Firstly, not having dedicated product roles in a software development business might seem alien.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marie shares how she successfully pivoted from a failed product to FYI, which questions give the most insightful takeaways, how she knows it’s time for product launch, and more.
Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.
How can scientists translate the exceptional work they do in research and creating medicine into better patient care? Shree Patel – Director of Clinical Operations at Achilles Therapeutics answers this in her talk at ProductTank London. Shree explains these key points in her talk: Cell therapy. Personalized medicine. Product development in medicine.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
My 3 Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” In this post, I want to talk about the three most important lessons I have learned so far as a Product Manager at a startup.
The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.
How to Create Favicons for Your Website. The post The 2020 Guide to FavIcons for Nearly Everyone and Every Browser appeared first on EMERGE | Digital Product Agency.
In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking ‘search’ right now. This icon, or variations of it, tend to be used by companies all over the world and users recognise it.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are the SDKs you choose.
Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in
This week on Product Love, I talked to Jay Brewer, the VP of experience design at Rapid7. Rapid7 collects data from across your environment, making it easy for teams to manage vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate operations. Before he was in the security space, Jay worked in the. Read more » The post Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7 appeared first on ProductCraft by Pendo.
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