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Picture this. You walk into an electronics store. An associate appears, asking how she can help. You tell her that you’re a hobbyist photographer looking to purchase your first drone. You’d like to try before you buy. No problem, she says. Follow me. She runs you through a few good options, highlighting the features of. The post Product-driven Growth: A Love Story appeared first on ProductCraft by Pendo.
What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.” The goal is to create a healthy work environment and avoid that people are routinely overworked, lose their creativity, make mistakes, and eventually sacrifice their health.
Product managers often end up reporting to the CTO, and some will argue that this is a good thing. While this might have been the case in the early days of product management, it’s not anymore. Why Shouldn’t a CTO be the Boss? Martin Eriksson’s seminal post on being a product manager shows that they sit in the centre of tech, business, and user (customer).
If you work at a startup, or a small company, chances are this three letter acronym is alien to you. However once you graduate to a mid sized company, with multiple products, and, more importantly, multiple divisions or business units, the construct of a PLC is inevitable, and even welcomed. PLC is an acronym for […].
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Combining dreams and discipline for successful innovations. I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers. I had a few experiences, including visiting Niagara Falls, that rekindled an interest for me in historic innovators, including Nikola Tesla, often thought of as the person behind how electricity is created and distributed.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. Think about the way that you talk to people every day. If you’re anything like me, you use iMessage to talk to your family, WhatsApp for your close friends, and you probably spend your entire day on Slack talking to your teammates at work.
Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs, as defined by Maslow.
Today’s consumer has incredibly high expectations of the brands they spend their time and money with. Consumers realize they are not beholden to brands as options arise across the ever-expanding market of goods and services, and brands have begun listening to customers to help drive their product roadmaps, and ultimately, to drive success through loyalty.
Over the course of your product management careers there are many hard lessons we learn. One of the most important is knowing how and when to choose your battles. Join us as we learn more from product management expert, Alisa Warshawski.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at any cost. Whether it’s through inattention, ignorance, or excitement, marketers sometimes make very bad business decisions.
How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.
Learn B2B Skills Anytime, Anywhere With Product Management University On-Demand. Greenville, SC – November 7, 2018– Proficientz announced today the availability of Product Management University On-Demand, an online training and certification program that offers the convenience of learning B2B product management, product marketing and sales enablement skills anywhere, anytime.
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Valuing Product Management and debated Featured Product, CariClub … And, also, thank you to our awesome sponsors who make everything possible…
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time.
It’s Monday, you’re a little scared, very excited and you’re walking into the product job you’ve always dreamed about. What is that dream job? A lot of product managers, if you asked them, might be tempted to say that they want the lead product role in the organisation. Whatever that role may be called – whether it’s CPO/VP Product/Head of Product… But I have to ask…Why?!
There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. Let’s start with the ultimate goal of a product manager. When it’s all said and done, product managers get paid to deliver solutions that make their users quantifiably better at something that’s critical to the customers’ business success.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
When making a plan to hit their quota, most sales reps look at how much potential revenue they have in their pipeline. The larger your pipeline, the more revenue you’ll bring in. Right? Not so fast. Although focusing on the size of your pipeline is a good starting point, it ignores a whole host of other factors that are equally important, including the average value of the deals and how many of them will actually be won.
UI trends 2019? It seems like just yesterday I was looking out my window and saw a falling leaf! Now, the year is coming to an end AGAIN! So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019. We at UX studio chose 7 UI trends that will surely stick around in 2019! In this post we cover: Which factors are influencing the UI trends of 2019?
Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” Dr. Twenge and I […].
If your product addresses the future of the microbiome or empowers product and UX folks while saving developers time, chances are FirstMark Capital managing director Catherine Ulrich might like to chat. The former chief product officer at Weight Watchers and Shutterstock is over a year into her role vetting and making deals and supporting portfolio.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. At Intercom, we know it’s important to find the right balance and we’re working hard to help our customers do just that. In the past month, we have released seven new features to help you deliver more personal experiences at scale through both intelligent automation and a data-driven understanding of your customers.
Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” Dr. Twenge and I […] The post The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children&#
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and investors. But the truth is every product has many different types of stakeholders. And, each type of stakeholder has different priorities and expectations for product management. Understanding how to manage different types of stakeholders will serve you well both in shipping successful products and in your product management career.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Product managers attempt to get customers to shop for toys all year long. Image Credit: bygloricom. Product managers for stores that sell toys have an interesting problem on their hands. Sure, when Christmas swings around, their stores are going to be filled with parents who are searching for the next hot toy for their children this year. However, once Christmas has come and gone, just exactly how are the product managers supposed to get people to come into their stores?
This week, we revisit a conversation with Kirsten Butzow, an industry leader in product management and marketing. Back when we spoke, Kirsten was an instructor and keynote speaker with Pragmatic Marketing and has since moved on to a new role as director of brand and marketing strategy at Salt River Project. Kirsten’s resume is a. The post Full Transcript: Kirsten Butzow on the Product Love Podcast appeared first on ProductCraft by Pendo.
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