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All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways to convince them to make a switch and increase your product adoption.
Photo by Kyle Glenn on Unsplash. Long before I started Brainmates, my colleagues and I used to joke that the people who were promoted at a large company where I worked, were those who were terrible at their jobs. Promoting these people got them out of the way of folks who were actually doing the job well. The scenario I describe is best articulated by Lawrence Peters in his book The Peter Principle. “ Everyone in an organization keeps on getting promoted until they reach their level of incomp
I run a Data Science Consulting company, and I say analytics consulting is a SCAM! Why? [link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. By next year the digital data created and copied – everything from iPhone snaps to the billions of hours of TV streamed by Netflix every month – is predicted to hit 44 trillion (44,000,000,000,000!) gigabytes per year. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “There is one simple strategy
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. By next year the digital data created and copied – everything from iPhone snaps to the billions of hours of TV streamed by Netflix every month – is predicted to hit 44 trillion (44,000,000,000,000!) gigabytes per year. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “There is one simple strategy
Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.
Use trust, purpose, and partnership to achieve change in any organization. How should leaders actually lead innovation? This is a topic we explored back in episode 149 with Dr. Mike Mitchell, teacher and researcher for the Center for Creative Leadership. Then he was conducting research on the topic and discovering what organizational leaders need to do differently when they are involved with innovation projects.
Guest Post by: Elly Lin (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Alberto Simon]. When I first joined, the startup I work at had often been stuck with a backlog of products and services to create. Our startup’s sales team is incredibly talented and sells successfully – but does not necessarily sell products that have already been developed.
When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old. Our company is too set in its ways.”. It’s easy to read about a continuous discovery habit and think, ‘That could never work for my team.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives.
I run a Data Science Consulting company, and I say analytics consulting is a SCAM! Why? [link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
by Ashima Dua – On March 27th, BPMA held its second annual career fair at WeWork Central Square (located at 625 Massachusetts Ave, Cambridge MA). The evening was a packed house of companies and job seekers meeting each other, networking and learning more about the Product scene in Boston!
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Developing influence across an organisation allows you to drive products – and transformation – forward. In this ProductTank London talk, Lucia Adams goes through examples and learning from her own experience (including all the times she got it wrong) as she offers her personal framework for accelerating change in business. “How do you embody change?
What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. If it’s not Facebook modifying its Newsfeed algorithm , it’s Google shaking up AdWords and DoubleClick – requiring marketers to constantly redraft once tried-and-true roadmaps.
Andrea Goulet is determined to change the way that the tech industry talks about empathy. After teaching us how to conquer technical debt, the CEO of Corgibytes returns to the Review to explain why empathy is technical skill, and how engineers can leverage this powerful tool in their practice.
Want to inject some energy into a dull product team meeting? Ask for opinions about whether or not your company should develop a customer-facing product roadmap. That’ll get people perked up and talking. But it could also get them shouting, maybe even hurtling obscenities. So use this tactic only if you’re stuck in a truly. Read more » The post Five Things Never to Include on Your Customer-Facing Product Roadmap appeared first on ProductCraft by Pendo.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Last month I was one of more than 200 product people who got together for this year’s ProductCamp London. To make the most out of my first time, I proposed and ran three sessions. They all provided a safe space to share insights among peers, but I’ll focus on just one of them – a group discussion on remote/distributed teams. Why remote/distributed teams?
Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However, what else would be there?
Andrea Goulet is determined to change the way that the tech industry talks about empathy. After teaching us how to conquer technical debt, the CEO of Corgibytes returns to the Review to explain why empathy is technical skill, and how engineers can leverage this powerful tool in their practice.
It’s not everyday that you hear of companies reaching unicorn stage with just.70 engineers. And decacorn (i.e. valued at $10Bn+) with just 300 engineers! At UnPluggd Conf 2019, GOJEK India’s… The post How GoJek Built A Decacorn With Less Than 300 Engineers! [Sidu Ponnappa] appeared first on NextBigWhat.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Throughout his long career, Kenneth Chin, now the Chief Product Officer for Seek Asia, has worked with and led product teams around the world, including the US, UK, Australia, and across Asia. In this talk from Mind the Product Singapore he shares some of the cultural differences he’s experienced between East and West and how we can learn from those differences to build better Product teams and careers.
Innovation in analytics and business intelligence (BI) is a must-have for companies trying to ensure a successful future in the digital age. For companies looking to innovate and keep pace with the ever-evolving field of analytics, understanding the trends that will have the biggest impact is critical. That’s why TIBCO and Shawn Rogers conducted a global survey on the subject.
When was the last time you used cash? Thanks to Apple Pay, Google Pay, Paypal, Venmo and Facebook Messenger, etc., we have many cashless payment opportunities at retail stores, to split a bill with friends, or send money to family members in the modern society of the United States. But, how about in Japan? [Related article] Japanese Hold As Many Credit Cards As Americans, But Do They Use Them?
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
This week on Product Love, I sat down with Hannah Chaplin, the CEO of Receptive. Receptive is the leader in product demand intelligence, which enables companies to make data-driven product decisions by translating demand from customers, internal teams, and the market into actionable insights. We talked about product teams, roadmaps, and backlogs. The Two Types.
Ryan Hoover on how to develop products people loveRecently, Product Hunt released a new feature called Product Hunt Tab, a virtual coworking space. We chatted with founder Ryan Hoover on how the team landed on the idea, and their process for bringing new products to the community.Anna SavinaAuthorHow did the idea for Product Hunt Tab […]. The post Ryan Hoover on how to develop products people love appeared first on MiroBlog | A blog by Miro.
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