Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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User segmentation: Why it’s crucial for product managers

ProductBoard

In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments. To understand why this matters, consider what it takes to launch and maintain a successful product. From its earliest stages, your product must meet the needs of some group of users or it will die.

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Fixing your blind spot: biases in decision making

The Product Coalition

Every person forms a set of mental shortcuts or heuristics, which work brilliantly day in day out, but become harmful when left unchecked. Continue reading on ProductCoalition.com ».

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.

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Need a Product Manager Mentor? Here’s How to Find a Great One

ProductPlan

When we’re new at something, we turn to trusted experts. Sure, we also glean all we can from the resources available to us, but there’s nothing quite like learning directly from someone who’s been through it all before. Experts can make great mentors because they’ve acquired valuable wisdom and mastered their craft through years of day-to-day experiences.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Eight Tips for Effective Win-Loss Analysis

ProductCraft

To build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Why? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider? If lost, how can you win their business in the future? This. Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo.

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Feature Creep: How to keep your UX project on track

TryMyUI

How can you keep your UX project from getting overwhelmed by feature creep? From startups to agencies, everyone is vulnerable to feature creep. The post Feature Creep: How to keep your UX project on track appeared first on TryMyUI Blog.

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Is your product on the right track? A lesson from football on finding leading indicators in your data

Mixpanel

What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to win a football game–or your market–the answer is to dig deeper into the data. Back in 1985, now-legendary San Francisco 49ers coach Bill Walsh was brought in to turn around the worst team in the National Football League (NFL). By many accounts, it was a hopeless situation, and after his first two seasons, it seemed as if very little progress had been made.

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How Product Usage Analytics Can Boost Engagement

Userpilot

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is. Why product usage analytics is so useful. How segmentation takes your data to the next level.

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The PB&J of UX and Product

ProductCraft

You’ve got a new feature that you’re excited to start working on. Not only are you motivated by how cool this feature will be, but you also need to build it ASAP. It would be nice to take some time on it and get feedback from the UX team, but given how fast it needs. Read more » The post The PB&J of UX and Product appeared first on ProductCraft by Pendo.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Mind the Product

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products. Testing and learning with real people, using real software in real contexts, is the key to competitive advantage.

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Tool tips: How our design team switched to Figma

Intercom, Inc.

It’s increasingly clear that the tools we use shape the work we do in all sorts of ways , so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world. Our product design team consists of 19 designers who work across our offices in Dublin, London, and San Francisco.

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Erika Hall Knows How to Fix Your Design Process (But You’re Probably Not Going to Like It)

dscout People Nerds

The Mule Design co-founder and Just Enough Research author on why doing good research scares us, experience design is a misnomer, and real creativity requires logging off.

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“Is your startup idea taken?” — and why we love X for Y startups

Andrew Chen

Above: Michelle Rial ( follow her at @TheRialMichelle ), then working at Buzzfeed, posted this hilarious infographic with all the “X for Y” ideas. Here’s the original article. I had a quick laugh, of course. But then seeing this infographic made me think through some deeper things: What are “X for Y” companies and why do they sound compelling?

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How we Built a Ride-Hailing app for the Polish Market

Mind the Product

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects passengers and licensed cab drivers – rather like Lyft, Uber or Bolt.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You also need to evolve and adapt at a greater pace than more established peers.

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Journey to Product Teams (Infographic)

Amplitude

At its core, Amplitude is designed for cross-functional product teams (and growth and marketing teams impacting the product experienc). We see our product as accelerating a virtuous cycle of learning, transparency, outcomes, alignment, and autonomy. The journey to becoming a “real product team” ( see Marty Cagan ) is neverending, difficult, and non-linear, but making insights accessible directly to teams can have a far-reaching effect.

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The Killer Product Overview: How to Nail It, Verbal or Written!

Product Management University

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier. Here’s the story.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Setting Up an Internal Product Function by Prag Patel

Mind the Product

Where does product management fit in an organization today? In this ProductTank London talk, Prag Patel , Head of Product at And Digital speaks about his experience helping clients to adopt a product management strategy and the lessons learned along the way. Watch the video to see Prag’s talk. Or read on to get an overview of his key points: Expectations of a product manager.

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The Sales Summit: The trends and challenges shaping the future of sales

Intercom, Inc.

Inspired by the release of our book Intercom on Sales , we wanted to take a fresh look at three big topics – speed, automation, and growth. We wanted to know: what are sales leaders doing to bring velocity to their sales cycle? How are they using automation to bring new efficiencies to their sales orgs? Finally, where do they see the biggest opportunities to accelerate revenue and what obstacles stand in their way?

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.

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How 3 Researchers Landed Their Dream Jobs with Jud Vaughan, Khalida Allen, and Christianne Elliott of Mailchimp

UserInterviews

Sometimes the winding career path is the best one

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Designing for Play – Melissa Pickering on The Product Experience

Mind the Product

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work. Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup. She joined us on the podcast to talk about designing for children, ensuring that parents are happy, and designing to ensure that your customers take pride in what th

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Making our user storage more scalable and secure

Intercom, Inc.

Our mission is to make web business personal. We want our customers to be able to have the same delightful, personal experiences talking to their customers as they do talking to their friends. Enabling all these conversations and interactions between businesses and their customers requires an extremely robust storage system that can scale as the data set expands – our storage needs, after all, have to keep pace not just with our own growth, but with the combined growth of all our customers.

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Degreed uses productboard to delight its rapidly growing client base

ProductBoard

Degreed enables organizations and individuals to build and measure skills on their platform. Their platform helps its customers identify which skills they have and where their gaps are. It then connects people to the content and work experiences to fill those gaps. Degreed also provides the means to showcase those skills in a lifelong learner’s profile.

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Product Love Podcast: Marty Duffy, VP of Product at G2

ProductCraft

? This week on Product Love, I talked to Marty Duffy, VP of product at G2. G2 is is the world’s largest tech marketplace where businesses go to discover, review, and manage the technology they need to reach their potential. Marty says that he’s a generalist by nature. His strongest suit has always been leadership. Read more » The post Product Love Podcast: Marty Duffy, VP of Product at G2 appeared first on ProductCraft by Pendo.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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10 things about remote facilitation we wish we’d known sooner

Miro

10 things about remote facilitation we wish we’d known soonerfor many, Facilitating a meeting or a workshop may seem like a dreadful task. Facilitating a remote workshop – even more so. There’s something inherently challenging about not being in the same room with your team. You can’t really revert to small talk when the atmosphere […]. The post 10 things about remote facilitation we wish we’d known sooner appeared first on MiroBlog | A blog by Miro.

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Imaginary Research – How to Design More Human Stuff by Kate Nightingale

Mind the Product

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale , Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings. Steps of imaginary research. Watch the video to see Kate’s talk in full.

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How to create an interactive wireframe in Cacoo

nulab

When you are developing a website or mobile application, a wireframe or mockup is a useful tool for communicating ideas visually in an efficient manner. It encourages collaboration by providing designers and developers a basic form of the product to work with and improve on. The more thoroughly you vet your product during these early wireframing stages, the less likely you are to waste time later on when even small changes can require time and effort from multiple teams.