ProductBoard
NOVEMBER 6, 2019
In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments. To understand why this matters, consider what it takes to launch and maintain a successful product. From its earliest stages, your product must meet the needs of some group of users or it will die.
The Product Coalition
NOVEMBER 6, 2019
Every person forms a set of mental shortcuts or heuristics, which work brilliantly day in day out, but become harmful when left unchecked. Continue reading on ProductCoalition.com ».
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Ask Benny
NOVEMBER 6, 2019
Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.
ProductPlan
NOVEMBER 7, 2019
When we’re new at something, we turn to trusted experts. Sure, we also glean all we can from the resources available to us, but there’s nothing quite like learning directly from someone who’s been through it all before. Experts can make great mentors because they’ve acquired valuable wisdom and mastered their craft through years of day-to-day experiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ProductCraft
NOVEMBER 4, 2019
To build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Why? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider? If lost, how can you win their business in the future? This. Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
TryMyUI
NOVEMBER 7, 2019
How can you keep your UX project from getting overwhelmed by feature creep? From startups to agencies, everyone is vulnerable to feature creep. The post Feature Creep: How to keep your UX project on track appeared first on TryMyUI Blog.
Mixpanel
NOVEMBER 5, 2019
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to win a football game–or your market–the answer is to dig deeper into the data. Back in 1985, now-legendary San Francisco 49ers coach Bill Walsh was brought in to turn around the worst team in the National Football League (NFL). By many accounts, it was a hopeless situation, and after his first two seasons, it seemed as if very little progress had been made.
Userpilot
NOVEMBER 8, 2019
Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is. Why product usage analytics is so useful. How segmentation takes your data to the next level.
ProductCraft
NOVEMBER 7, 2019
You’ve got a new feature that you’re excited to start working on. Not only are you motivated by how cool this feature will be, but you also need to build it ASAP. It would be nice to take some time on it and get feedback from the UX team, but given how fast it needs. Read more » The post The PB&J of UX and Product appeared first on ProductCraft by Pendo.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
Mind the Product
NOVEMBER 8, 2019
In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products. Testing and learning with real people, using real software in real contexts, is the key to competitive advantage.
Intercom, Inc.
NOVEMBER 6, 2019
It’s increasingly clear that the tools we use shape the work we do in all sorts of ways , so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world. Our product design team consists of 19 designers who work across our offices in Dublin, London, and San Francisco.
The Product Guy
NOVEMBER 3, 2019
Context matters — listen, watch carefully, understand. Watch and learn more from product management expert, Mihaela Draghici.
Product Innovation Educators
NOVEMBER 4, 2019
With not much more than a web meeting, product managers can put web-ethnography into action. You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography. I find some of the best insights, insights that competitors may have missed, come from observing customers.
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Mind the Product
NOVEMBER 7, 2019
Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects passengers and licensed cab drivers – rather like Lyft, Uber or Bolt.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You also need to evolve and adapt at a greater pace than more established peers.
dscout People Nerds
NOVEMBER 7, 2019
The Mule Design co-founder and Just Enough Research author on why doing good research scares us, experience design is a misnomer, and real creativity requires logging off.
Andrew Chen
NOVEMBER 6, 2019
Above: Michelle Rial ( follow her at @TheRialMichelle ), then working at Buzzfeed, posted this hilarious infographic with all the “X for Y” ideas. Here’s the original article. I had a quick laugh, of course. But then seeing this infographic made me think through some deeper things: What are “X for Y” companies and why do they sound compelling?
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Mind the Product
NOVEMBER 5, 2019
If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work. Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup. She joined us on the podcast to talk about designing for children, ensuring that parents are happy, and designing to ensure that your customers take pride in what th
Intercom, Inc.
NOVEMBER 5, 2019
Inspired by the release of our book Intercom on Sales , we wanted to take a fresh look at three big topics – speed, automation, and growth. We wanted to know: what are sales leaders doing to bring velocity to their sales cycle? How are they using automation to bring new efficiencies to their sales orgs? Finally, where do they see the biggest opportunities to accelerate revenue and what obstacles stand in their way?
Amplitude
NOVEMBER 5, 2019
At its core, Amplitude is designed for cross-functional product teams (and growth and marketing teams impacting the product experienc). We see our product as accelerating a virtuous cycle of learning, transparency, outcomes, alignment, and autonomy. The journey to becoming a “real product team” ( see Marty Cagan ) is neverending, difficult, and non-linear, but making insights accessible directly to teams can have a far-reaching effect.
Product Management University
NOVEMBER 4, 2019
Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier. Here’s the story.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Mind the Product
NOVEMBER 4, 2019
Where does product management fit in an organization today? In this ProductTank London talk, Prag Patel , Head of Product at And Digital speaks about his experience helping clients to adopt a product management strategy and the lessons learned along the way. Watch the video to see Prag’s talk. Or read on to get an overview of his key points: Expectations of a product manager.
Intercom, Inc.
NOVEMBER 5, 2019
Our mission is to make web business personal. We want our customers to be able to have the same delightful, personal experiences talking to their customers as they do talking to their friends. Enabling all these conversations and interactions between businesses and their customers requires an extremely robust storage system that can scale as the data set expands – our storage needs, after all, have to keep pace not just with our own growth, but with the combined growth of all our customers.
Ask Benny
NOVEMBER 6, 2019
Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.
The Product Coalition
NOVEMBER 4, 2019
Your day is full of meetings. You have only a couple of short breaks between them. Managing this “free” time is the key to success of… Continue reading on ProductCoalition.com ».
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Mind the Product
NOVEMBER 5, 2019
People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale , Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings. Steps of imaginary research. Watch the video to see Kate’s talk in full.
UserInterviews
NOVEMBER 7, 2019
Sometimes the winding career path is the best one
ProductBoard
NOVEMBER 8, 2019
Degreed enables organizations and individuals to build and measure skills on their platform. Their platform helps its customers identify which skills they have and where their gaps are. It then connects people to the content and work experiences to fill those gaps. Degreed also provides the means to showcase those skills in a lifelong learner’s profile.
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