Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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Mobile app user journeys: definitions, analysis, and best practices - Mixpanel

Product Management Today Submitted Articles

A user journey is a technique for gleaning insights about your users by observing their experience. Designing a mobile app involves building great user journeys.

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What Should a Head of Product Do?

Roman Pichler

Listen to this article: [link]. The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1].

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12 Best Practices For Managing The End To End Customer Experience

Product Management Today Submitted Articles

Learn the best practices for managing end-to-end customer experience and improving customer retention and loyalty.

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Ask Teresa: How Do You Get Your First Product Job Without Experience?

Product Talk

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway? Landing your first or even your second job in product can be really tricky.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ).

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Seven Mistakes I Made Trying to Start a Company

The Product Coalition

Lessons from a product leader turned Stanford MBA candidate Continue reading on Product Coalition ».

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Introducing Mixpanel’s Company KPIs Dashboard Template

Mixpanel

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may not know exactly where to start. To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention, and growth metrics.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

When I joined Intercom eight years ago, I knew nothing about system design. I designed and presented my ideas using high-fidelity mockups. They were quick to put together, and so I assumed that even wireframes were a waste of time, let alone system design diagrams. This is the second post in a series exploring our product principles. Here, Gustavs discusses our design principle of “Connected, Modular Systems”.

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Understanding and executing effective research

Mind the Product

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. [.] Read more » The post Understanding and executing effective research appeared first on Mind the Product.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Ten Tips to Make Sure You Get the Right WordPress Development Team

The Product Coalition

Hiring the right person to develop your website can be a challenge, especially if you’re doing it yourself or working with someone who doesn’t have experience with WordPress development. There are many things to consider when making this important decision, and we’ll give you some useful tips on how to go about it right here! Here are ten things you need to keep in mind when hiring your next WordPress developer: 1.

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A Product Manager’s Journey

The Product Guy

With a foundation in systems design to working at Google and beyond. Watch and learn more from product management expert, Amin Bashi.

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Stark’s CEO Cat Noone on designing accessible products

Intercom, Inc.

We know what accessibility looks like in a physical space. Many countries have regulations and laws in place to ensure you don’t design a building without accounting for a wheelchair ramp, for example. But when it comes to software, we don’t have those same checks in place, and it’s far more common to build products and services that don’t take into consideration people with disabilities.

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How to build for creators by Peter Yang

Mind the Product

In this #mtpcon Digital Americas session, Peter Yang, Product Lead at Reddit, covers creator needs, creator economy trends, and how breakout creator companies get their first 1,000 users and beyond. [.] Read more » The post How to build for creators by Peter Yang appeared first on Mind the Product.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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How to Design and Build a Data Platform as a Product

The Product Coalition

A breakdown of the challenges, teachable moments, frameworks and recommendations to deliver a data platform successfully. Continue reading on Product Coalition ».

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Podcast Episode 1: Fandoms (w/ Dr. Paul Booth)

dscout People Nerds

Cinema and Media Studies professor Dr. Paul Booth dissects the differences between the “average consumer” and a fan, and what we can learn from studying fandoms.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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Innovating in insurance by Arnout Hemel

Mind the Product

In this ProductTank Tokyo talk, Arnout Hemel, former Head of Product at ride hailing and food delivery business Grab, provides some insight into building products in the insurance industry. The key points of his talk include: First innovations Serving the needs of their drivers How to decide what products to build Solving customer problems First [.] Read more » The post Innovating in insurance by Arnout Hemel appeared first on Mind the Product.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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Understanding Customer Needs: The ‘Jobs-to-be-Done’ (JTBD) Framework

The Product Coalition

The truth of the hour is: Come what may, companies or products succeed because they offer a service that a customer truly wants! The late Harvard Business School Professor, Dr. Clayton M. Christensen once said that when we buy a product we are actually hiring something to get a job done. He explained further: “If it does the job well, when we are confronted with the same job, we hire that same product again.

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We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

Mixpanel

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys! If you aren’t familiar with the program, it helps startups find product-market fit faster by giving them up to $50,000 in free credits a year, worth up to 430 million monthly events—more than double the number offered by comparable p

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

How product managers can get customer insights from a community to create a competitive advantage. Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. It worked great with the cloud features I expected.

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SUNDAY REWIND: How to make a product demo that stands out

Mind the Product

In this Sunday Rewind post, we look back to when Oscar Santolalla offered engaging insights and practical advice on making a product demo that stands out. [.] Read more » The post SUNDAY REWIND: How to make a product demo that stands out appeared first on Mind the Product.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today.

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Navigate UX Research at a Large Software Company with this Easy Primer

dscout People Nerds

Working for an enterprise company specializing in software development brings its own unique challenges. Learn the space with this introductory guide.

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SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model

Userpilot

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Both business models attempt to compel users to upgrade their subscriptions by providing an exceptional onboarding experience and value.

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Why does my product suck? by Jen Dante

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Jen Dante, VP of Product at Ancestry examines how over and under scoping cannot be eradicated from the product process, rather we can optimise them, based on the agility of our organisation, to deliver the most effective value. Watch this video or read on for key highlights from the talk. [.] Read more » The post Why does my product suck?

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1)

The Product Coalition

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. When SVPG first posted about their upcoming ‘Coach the Coaches’ session, several people reached out to me and shared it with me even before I got to it myself.

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Dragonboat Named Among Top Roadmapping Tools of 2022

Dragonboat

According to PMExercise, there are more than 41,000 product managers in the United States. Research done into the key challenges of the field show that nearly 50% of PM respondents define their main challenge as a lack of a consistent or well-defined process. However, a study done by UXCam, found that a “fully optimized” product […]. The post Dragonboat Named Among Top Roadmapping Tools of 2022 appeared first on Dragonboat - Responsive PPM.

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Progressive Onboarding 101: How to Improve UX and Drive Adoption With Contextual Onboarding Flows

Userpilot

How can progressive onboarding help you create a personalized user onboarding experience ? Is it a better way to onboard new users? How’s it different from function-oriented app onboarding? This article will guide you through how to use progressive onboarding to boost customer engagement in your app. We’ll also dive into how to switch to a progressive onboarding process and common mistakes to avoid when getting started.

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