Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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Mobile app user journeys: definitions, analysis, and best practices - Mixpanel

Product Management Today Submitted Articles

A user journey is a technique for gleaning insights about your users by observing their experience. Designing a mobile app involves building great user journeys.

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What Should a Head of Product Do?

Roman Pichler

Listen to this article: [link]. The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1].

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12 Best Practices For Managing The End To End Customer Experience

Product Management Today Submitted Articles

Learn the best practices for managing end-to-end customer experience and improving customer retention and loyalty.

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A Product Manager’s Journey

The Product Guy

With a foundation in systems design to working at Google and beyond. Watch and learn more from product management expert, Amin Bashi.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

How product managers can get customer insights from a community to create a competitive advantage. Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. It worked great with the cloud features I expected.

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ).

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The secret to succeeding in product – Ronke Majekodunmi on The Product Experience

Mind the Product

What is the secret to succeeding in the product management craft? In this podcast episode, we were joined by Enterprising Senior Product Manager, Ronke Majekodunmi to discuss how building relationships are a key asset to developing your product career, and how to master the art of developing alliances. [.] Read more » The post The secret to succeeding in product – Ronke Majekodunmi on The Product Experience appeared first on Mind the Product.

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Seven Mistakes I Made Trying to Start a Company

The Product Coalition

Lessons from a product leader turned Stanford MBA candidate Continue reading on Product Coalition ».

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Introducing Mixpanel’s Company KPIs Dashboard Template

Mixpanel

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may not know exactly where to start. To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention, and growth metrics.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

When I joined Intercom eight years ago, I knew nothing about system design. I designed and presented my ideas using high-fidelity mockups. They were quick to put together, and so I assumed that even wireframes were a waste of time, let alone system design diagrams. This is the second post in a series exploring our product principles. Here, Gustavs discusses our design principle of “Connected, Modular Systems”.

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How to build for creators by Peter Yang

Mind the Product

In this #mtpcon Digital Americas session, Peter Yang, Product Lead at Reddit, covers creator needs, creator economy trends, and how breakout creator companies get their first 1,000 users and beyond. [.] Read more » The post How to build for creators by Peter Yang appeared first on Mind the Product.

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Ten Tips to Make Sure You Get the Right WordPress Development Team

The Product Coalition

Hiring the right person to develop your website can be a challenge, especially if you’re doing it yourself or working with someone who doesn’t have experience with WordPress development. There are many things to consider when making this important decision, and we’ll give you some useful tips on how to go about it right here! Here are ten things you need to keep in mind when hiring your next WordPress developer: 1.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Stark’s CEO Cat Noone on designing accessible products

Intercom, Inc.

We know what accessibility looks like in a physical space. Many countries have regulations and laws in place to ensure you don’t design a building without accounting for a wheelchair ramp, for example. But when it comes to software, we don’t have those same checks in place, and it’s far more common to build products and services that don’t take into consideration people with disabilities.

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Understanding and executing effective research

Mind the Product

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. [.] Read more » The post Understanding and executing effective research appeared first on Mind the Product.

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How to Design and Build a Data Platform as a Product

The Product Coalition

A breakdown of the challenges, teachable moments, frameworks and recommendations to deliver a data platform successfully. Continue reading on Product Coalition ».

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Podcast Episode 1: Fandoms (w/ Dr. Paul Booth)

dscout People Nerds

Cinema and Media Studies professor Dr. Paul Booth dissects the differences between the “average consumer” and a fan, and what we can learn from studying fandoms.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model

Userpilot

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Both business models attempt to compel users to upgrade their subscriptions by providing an exceptional onboarding experience and value.

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Innovating in insurance by Arnout Hemel

Mind the Product

In this ProductTank Tokyo talk, Arnout Hemel, former Head of Product at ride hailing and food delivery business Grab, provides some insight into building products in the insurance industry. The key points of his talk include: First innovations Serving the needs of their drivers How to decide what products to build Solving customer problems First [.] Read more » The post Innovating in insurance by Arnout Hemel appeared first on Mind the Product.

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Understanding Customer Needs: The ‘Jobs-to-be-Done’ (JTBD) Framework

The Product Coalition

The truth of the hour is: Come what may, companies or products succeed because they offer a service that a customer truly wants! The late Harvard Business School Professor, Dr. Clayton M. Christensen once said that when we buy a product we are actually hiring something to get a job done. He explained further: “If it does the job well, when we are confronted with the same job, we hire that same product again.

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We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

Mixpanel

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys! If you aren’t familiar with the program, it helps startups find product-market fit faster by giving them up to $50,000 in free credits a year, worth up to 430 million monthly events—more than double the number offered by comparable p

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Progressive Onboarding 101: How to Improve UX and Drive Adoption With Contextual Onboarding Flows

Userpilot

How can progressive onboarding help you create a personalized user onboarding experience ? Is it a better way to onboard new users? How’s it different from function-oriented app onboarding? This article will guide you through how to use progressive onboarding to boost customer engagement in your app. We’ll also dive into how to switch to a progressive onboarding process and common mistakes to avoid when getting started.

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SUNDAY REWIND: How to make a product demo that stands out

Mind the Product

In this Sunday Rewind post, we look back to when Oscar Santolalla offered engaging insights and practical advice on making a product demo that stands out. [.] Read more » The post SUNDAY REWIND: How to make a product demo that stands out appeared first on Mind the Product.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today.

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Navigate UX Research at a Large Software Company with this Easy Primer

dscout People Nerds

Working for an enterprise company specializing in software development brings its own unique challenges. Learn the space with this introductory guide.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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What is Feature-Driven Development and How to Do it Right

Userpilot

If you are wondering what Feature-Driven Development (FDD) is and how it can improve your product management processes, you are in the right place! In the article, we explore what FDD is, the benefits of using it, its stages, and best practices. If that sounds interesting, keep on reading! TL;DR. Feature-Driven Development (FDD) is an Agile development framework.

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Why does my product suck? by Jen Dante

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Jen Dante, VP of Product at Ancestry examines how over and under scoping cannot be eradicated from the product process, rather we can optimise them, based on the agility of our organisation, to deliver the most effective value. Watch this video or read on for key highlights from the talk. [.] Read more » The post Why does my product suck?

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1)

The Product Coalition

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. When SVPG first posted about their upcoming ‘Coach the Coaches’ session, several people reached out to me and shared it with me even before I got to it myself.

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