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What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. Why is it Important to Know the Degree of Uncertainty Upfront? Let’s walk through three hypothetical scenarios.
The User Story is the unit of currency in the exchange of ideas between product managers and engineers. Product Managers write the things… Continue reading on ProductCoalition.com ».
I recently attended a presentation by Benjamin Evans, Inclusive Design Lead at Airbnb, on product accessibility and his experience with designing for inclusion. It really got me thinking about how we build products in tech and the inherent biases in product management. In an environment that prizes “minimum viability” and “failing fast” there’s seldom much of an appetite for slowing down the parade of new features and functionality to prioritize product accessibility.
Recently I found myself on the Product Management Meets Pop Culture podcast. Check it out: Download file | Play in new window | Duration: 19:31. Show Notes For This Episode. Episode Sponsor: Audible. Linked In: Jeremy Horn. Twitter: @theproductguy. The Product Guy Blog. Tafifi, The Living Roadmap. “ Accelerando ” by Charles Stross.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”.
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.
Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Modern product management started in 1931 with a memo written by Neil H.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Executing on your roadmap is key to product success. Influential clients may ask you to work on non-roadmap efforts they want, killing your success. I’ll provide techniques and processes for how to keep your roadmap stable. In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation on this topic. We are always looking for more product mentors from all around the world.
In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product.
What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. In this post I examine the way I think about the path: what has worked for me and helped me grow as a product manager and decision maker. Let’s go back 50 years. The US is actively involved in the Space Race with the Soviet Union, and NASA starts an ambitious project: developing a spacecraft to land on the Moon.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
I always love reading each new book the Basecamp team publishes as they are inevitably chock-full of unique perspectives that preach an approach to working better that goes against conventional wisdom and established best practices. I don't always agree with every practice they preach, but I absolutely love reflecting upon diverging opinions that challenge my own assumptions.
Thank you to everyone who attended The Product Group’s WayBetter Summer Soiree last night & WayBetter for being an awesome host! Have a great weekend and see everyone at our next regularly scheduled roundtable event… RSVP NOW. Thursday, August 1st @ 7PM. Topic: Launching a Product & Everything else Go To Market. Featured Product: Vydia.
In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers.
Anita Zielina’s keynote at this year’s MTP Engage Hamburg addresses the question of whether “product culture” can save the media industry. Anita, who is director of innovation and leadership at the Craig Newmark Graduate School of Journalism at CUNY, focuses on the underlying problem of how to change organizations that do not want to change and she shares exciting insights into the challenges of digital transformation at publishing houses, challenges which could easily apply to other not-y
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
With more people heading online for insurance quotes, this is a sector in which UX has become vital to remain competitive. Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance and related terms are frequently some of the most expensive PPC keywords. This makes it even more important that insurance sites focus on providing the best possible UX to convert as many of these visitors as possible.
The simple way product managers can clearly communicate anything and increase their influence. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t come across this one yet, it will make you a better communicator! It was originally episode 076. —– The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal i
Businesses put the Intercom Messenger on their websites because they want real-time communication with their users. To help the Messenger load as quickly as possible on the web, we recently worked on reducing the bundle size of our Messenger. A fast load time is important because it makes the Messenger feel like a natural part of the websites they’re on, rather than an add-on.
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. Quote of the Episode. [The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are ava
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
There are five things that you don’t need to do for every product if you do them once for the portfolio. They’ll reduce the stress that goes with constantly changing priorities and more importantly, improve product management’s stock by operating more strategically, simplifying execution and getting better results. 1. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments.
How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. VS. Vertical form. Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%.
Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. These days, great customer support isn’t a nice to have – it’s table stakes. Giving your customers fast, personal support is essential to customer retention , transforms customers into advocates for your business and delivers a competitive advantage.
While I’ve driven all of my adult life in the US, I’ve not had a UK driver’s license for the five or so years I’ve lived here. This year I decided to change all that and enrolled on an intensive driving course so I could knock it out in two weeks. Sadly after a couple of lessons, it was clear that something wasn’t clicking. I was making a lot of failing-level mistakes.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. VS. Vertical form. Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%.
Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve? Leadership means you know where you’re going and have the ability, skills and qualities to take people in the same direction.
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