Pragmatic Marketing

NOVEMBER 21, 2018

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. This article originally appeared on Centercode.com. If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing , Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resour

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Mind the Product

NOVEMBER 23, 2018

Once upon a time, designers were convinced that they were doing the right thing. They didn’t question outcomes because they thought their motives were sound. Recently the conversation has shifted to become much more focused on user safety, trust and ethics. While this is progress, it has led people to feel they work in an age of distrust. Data, opinions and industry voices are checked, rechecked and validated, creating a heavy sense of pressure to do the right thing, without a lot to work with.

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Alchemer Mobile

NOVEMBER 20, 2018

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible. Smartphone users open their favorite apps more than 15 times a month and use up to 40 apps regularly overall.

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The Product Bistro

NOVEMBER 19, 2018

A while back, I read a blog that got me thinking. Its premise was that developers should always have the fastest, best hardware to minimize down time. Waiting 12 seconds to compile a module was too long, and encouraged the developer’s attention to stray to Reddit, or some other time suck, and then they would lose a half hour. To reduce this tendency, developers should have wicked awesome machines to reduce this tendency.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Intercom, Inc.

NOVEMBER 19, 2018

For salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is to your prospective customer. This clarity from the start is critical, because that early impression shapes everything that follows – according to Forrester , the first viable vendor to reach a decision maker and set the buying vision has a 74% average close ratio.

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Mind the Product

NOVEMBER 22, 2018

Speaker diversity is an important discussion to have when organising a conference. We all work and live in international and diverse communities, so our conferences should reflect this reality. These days, everyone checks the gender ratio when they scroll through the speakers list. I’ve been part of the curation team for the first two MTP Engage conferences in Hamburg.

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The Product Bistro

NOVEMBER 19, 2018

A while back, I read a blog that got me thinking. Its premise was that developers should always have the fastest, best hardware to minimize down time. Waiting 12 seconds to compile a module was too long, and encouraged the developer’s attention to stray to Reddit, or some other time suck, and then they would […].

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers.

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The Product Guy

NOVEMBER 21, 2018

Guest Post by: Lee Atkins (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery.

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Testing

Mind the Product

NOVEMBER 19, 2018

Modern corporate culture is slowly coming to understand the benefits of highly diverse teams, stretching from gender to personality types. But where does product management stand with embracing that same diversity and complexity in our users? At this year’s MTP Engage, product director at Xing, Mirja Bester, shared how she thinks that by taking the subject of diversity more seriously, product managers can help to increase their company’s business value.

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User Testing Customer Experience Customer Feedback Product Research 125

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month we focus on the single biggest factor in making your customers measurably better at their business – understanding them as well as they understa

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Magazine B2B Product Manager Product Management 113

Intercom, Inc.

NOVEMBER 20, 2018

The days of waiting several hours on hold to speak with a support or sales representative are now (mostly) over. The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. You can resolve complex issues through live chat in a matter of minutes.

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The Product Guy

NOVEMBER 23, 2018

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mind the Product

NOVEMBER 20, 2018

Good leaders know they need to continuously learn. But great leaders know when to unlearn the past to succeed in the future. Barry O’Reilly, Founder and CEO of ExecCap and Co-Author of Lean Enterprise. This month’s Mind the Product Leadership meetup in London was treated to a talk by business advisor and entrepreneur Barry O’Reilly. Here’s what we learned about unlearning the past from a lively discussion with Barry, Anna Kuriakose (Chief Product Officer at TotallyMoney), Reshma Shaikh (VP

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UX Studio

NOVEMBER 19, 2018

Downtown Budapest, 6 October, 21 degrees Celsius. I’m trying to warm up my tired legs before the upcoming marathon relay. Above my shorts, my black sports shirt says in a big bold title, “It’s a design sprint”. The design sprint process has clearly impacted me in all areas of my life. We found this a wonderful joke at UX Studio when we created our company’s first running t-shirts, even though we knew the vast majority won’t get it in most competitions.

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Feedback Software User Testing Customer Experience Workshop 106

ProductPlan

NOVEMBER 19, 2018

When we think about the skills required for just about any role, it’s only natural to first think about technical abilities. A musician must know how to play an instrument. A translator must be fluent in at least two languages. Most of the time, these so-called “hard skills” really do paint the picture for what any given role is all about.

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The Product Guy

NOVEMBER 20, 2018

Take your product to the next level. Some simple and awesome tips for all product managers, from finding new opportunities to differentiating analysis. Watch as we learn more from product management expert, Jordan Bergtraum.

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Data Visualization

Mind the Product

NOVEMBER 21, 2018

The Mind the Product training curriculum is written in collaboration with dozens of expert product managers from countries and companies around the world. One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. Two years ago, when I started as Director of Training Products, I knew that we wanted to create the world’s most comprehensive library of training topics for the product development lifecycle and a

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BrainMates

NOVEMBER 20, 2018

The title of leader is universally enticing to a particular type of person. And while most appreciate that the practice of leadership is difficult, that doesn’t diminish the appeal of status and power. The role of Chief Product Officer is viewed by many in Product Management as top of the Product job hierarchy. And it’s a role that’s on the rise in Australia, according to Which-50 Media , a leadership publication.

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Birst BI

NOVEMBER 20, 2018

When you hear about Data Science, Big Data, Analytics, Artificial Intelligence, Machine Learning, or Deep Learning, you may end up feeling a bit confused about what these terms mean. And it doesn’t help reduce the confusion when every tech vendor rebrands their products as AI. So, what do these terms really mean? What are overlaps and differences? And most importantly, what can this do for your business?

Data Visualization 84

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Sachin Rekhi

NOVEMBER 18, 2018

Video: Successfully Navigating Today's Career Maze. Slides: Successfully Navigating Today's Career Maze. In August I got invited back to LinkedIn to give a talk. But what was surprising is they were interested in me giving a very different type of talk than I've normally done. Instead of sharing best practices on product management or entrepreneurship, they were most interested in me sharing my career journey, the risks I took and trade-offs I made along the way, and the lessons I've learned in

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Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

ProductPlan

NOVEMBER 22, 2018

The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate a high level strategy. Product managers have plenty of tools for cataloging the small details behind product development such as the product backlog, project-management apps, and even handwritten to-do lists. But the product roadmap is not where these details should live.

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The Product Coalition

NOVEMBER 19, 2018

If I could pick one thing to kill because of the problems it causes, roadmaps might very well be at the top of the list. And it’s not that I don’t like roadmaps, or at least the principle of a product roadmaps. It’s the misunderstandings that they bring. Sometimes the misinterpretation of a roadmap actually causes far more problems than the roadmap sets out to solve.

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First Round Review

NOVEMBER 20, 2018

This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white glove customer service.

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Customer Experience Startups 79

Mironov Consulting

NOVEMBER 18, 2018

(This post isn’t specific to product management, but a manager’s view of problematic communications. Not everyone on our teams expresses themselves clearly.). Over the years, I’ve had a handful of direct reports come to me with employment ultimatums: “I’ll quit unless…” That’s a high-stakes way to open a conversation, something hard to un-say. As someone who tries to communicate clearly and encourages coworkers to do the same, I take these folks at their word: if I’m unable to deliver what’s req

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Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

ProductCraft

NOVEMBER 20, 2018

Your ideas could be messing up your product roadmap. Yes, you read that right. Wait, aren’t great ideas the fuel of a good product roadmap? Sure, to some extent. But are you suffering from challenges like having a hard time sticking to your roadmap and delivering against it? Half-done or low-quality features? Constantly switching priorities, The post Ideas are Screwing Up your Product Roadmap appeared first on ProductCraft by Pendo.

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Roadmap 77

The Product Guy

NOVEMBER 17, 2018

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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First Round Review

NOVEMBER 19, 2018

This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white glove customer service.

Customer Experience 79

Customer Experience Startups 79