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Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.
Other people’s opinions play a considerable role in our purchasing decisions. And since we’re living in a world where people are spending a significant amount of time on the Internet, online reviews, be it of a restaurant or of a mobile app, are particularly important. According to a local consumer review survey carried out in 2018, 86% of consumers read reviews for local businesses, while 57% of them would only consider using a business if it has 4 or more stars of rating.
How to distinguish what you should build from what’s reasonable to build. This discussion will cover validating problems with data, constructing hypotheses, and prioritizing what to test first. In a recent live stream from one of our mentors of The Product Mentor , Taya Page, lead a conversation on this topic. We are always looking for more product mentors from all around the world.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.
Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and provide customer experience information, they are not something most customers look forward to participating in.
Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and provide customer experience information, they are not something most customers look forward to participating in.
Most big companies have one thing in common with America, that they’ve been dominant for a very long time but are now struggling. They’re seeing the same challenges about how to change so they can be resilient and grow in the world as it is now. It’s a situation that forces us to reflect on what truth is. At #mtpcon London, Janice Fraser told us how she created three approaches to uncover, accept, and act on what is true, so we can be more effective at work: 1.
Can you identify a great product manager? Learn how to find them and how you too can become great! Watch as we learn more from product management expert, Jordan Bergtraum.
Part of the familiar ritual of eating a meal in any good restaurant is the moment the waiter asks if you’re enjoying your food and whether there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for all of us who work in customer support – above all, how i
Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave. Given that cutthroat environment, how do we, as product managers, contribute to a strong engineering culture?
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
There aren’t many fixed-term contract roles for product managers in the UK. Job-board figures in major UK cities, including London and Manchester, indicate that just 10% of the market is fixed-term contract work. This is counter to the trend towards portfolio careers across many industries and disciplines, with more and more people feeling the benefit of diverse challenges and more businesses valuing varied expertise.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity. We’re a team of lifelong learners, always gathering the perspectives of others to help inform the way we go about our daily work.
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and years to get it right as sorting through feedback from different customer segments is difficult, especially as the size of your customer base grows.
Great product management starts with great teams. Our free assessment tool reveals where your team excels and uncovers opportunities for growth across six key dimensions: Context, Investigate, Define, Create, Deliver, and Leadership. In just 10 minutes, gain actionable insights that show you exactly where to focus to improve performance, drive outcomes, and strengthen your team in key areas.
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions.
Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More! Your products have no relevance until you can tell buyers why they need them — in their language!
The promise of chatbots is attractive: enable businesses to grow their revenue, 24/7 and at scale. Today, we’re publishing The Complete Guide to Using Chatbots for Sales to help you get started. Over the last thirty years, how we sell has changed tremendously. Long gone are the days of door-to-door sales and telemarketing (RIP ??). And next to go are the lengthy contact forms, multi-part email chains and delayed callbacks that frustrate salespeople and buyers alike.
Just imagine how you’d feel if you walked into a shop, collected everything in your basket, but couldn’t find the cashier. In the end, you’d likely get extremely upset and leave everything behind without spending a cent. Well, exactly that happens with bad form design in your checkout process. Bad form designs have saved me hundreds of dollars. Long, painful forms have potentially lost your company a couple thousand bucks by scaring your customers away.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Ben Newell was the first guest we got by recommendation. After giving a talk on persuasion techniques at ProductTank Dallas-Fort Worth, it was a no-brainer for us: this is a key skill for anyone whose job includes wrangling tricky stakeholders, herding teams or presenting to senior management – an area where in which we’d all like to improve.
What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. 1. Market Penetration Strategy. If you’ve been operating in the “be everything to everyone” mode your products probably have a lot of features that serve customers in many industry segments but they may lack closed loop business solutions that address industry specific needs.
At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. The pattern is this: You find yourself in an undesirable state. You realize that there’s a problem: something’s broken, and you want to fix it. But in fixing it, you often over correct.
2019 is here, and that means it’s time to dust off that podcast list and discover new things to listen to. Get off to a good start on your product management-related resolutions with our six favorite podcasts. Listen, learn, and enjoy. Rocketship FM Rocketship FM has five seasons that all feature different themes and product. The post The Six Best Product Management Podcasts appeared first on ProductCraft by Pendo.
Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment. There are two sides to Ivan’s business.
I work with a lot of CEOs, usually as an advocate for better product and development organizations. Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities. I think this is fundamentally wrong for companies with more than a half-dozen customers or a dozen employees – and is a primary contributor to product strategy gridlock.
Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.
Shreyas Doshi is a product lead at Stripe. In this Path to PM post, we discuss switching product management careers and Shreyas's 10-30-50 product management framework to becoming a successful product lead. Previously Shreyas has served as a director of product management at Twitter, and a group product manager at Google and Yahoo! Tell us about how you first broke into product management.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
(Re)making the case for experimentation & lean principles in building big businesses It’s easy (and intuitive) to associate success with size. Big visions drive big innovations, which, in turn, generate big teams, revenues, and businesses. But, in my experience, it’s most often the little things? —?the little details, learnings, and iterations?
Listen on: Growth Everywhere | iTunes | Google Play | Spotify. Ada and I recently sat down with Eric Siu for a discussion on the Growth Everywhere podcast, a podcast focused on sharing the stories of entrepreneurs to help the next generation of entrepreneurs thrive. We talked about where the idea for Notejoy , our most recent startup, came from and how we set out to solve the problems that we experienced first hand as leaders at LinkedIn and SurveyMonkey.
This week on Product Love I sat down with Gibson Biddle. Gib was the VP of product management at Netflix and then the chief product officer at Chegg, and is now a speaker, guest lecturer at Stanford, and advisor to several Silicon Valley startups. He also spent a considerable part of his career at Electronic Arts, The post Product Love Podcast: Gibson Biddle, Product Speaker and Advisor appeared first on ProductCraft by Pendo.
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