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Listen to this article: [link]. Why the Scrum Team is Not Enough. Scrum is a popular agile framework. Its strength is, at least partly, based on its roles with the Scrum team being the fundamental unit. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the develop
Strategic thinking is hard by definition. It deals with many unknowns, as well as multiple dimensions and variables at any given time. The only way to move forward is to identify the real anchors and build around them. Here’s how to do that. Photo by Surendran MP on Unsplash Do you play Wordle? I absolutely love it! I play it every day with my daughters (or, if I’m completely honest, I let them join me when I’m playing).
Do you wonder why users are not engaging well with your app? You’re probably making some of the common product engagement mistakes that PMs make. This article goes over the most common mistakes when it comes to driving product engagement and provides ways to avoid them. TL;DR. Product engagement measures the breadth, depth, and frequency of usage of your app.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The beauty of continuous discovery is that there’s no single right way to do it. This is why Teresa often talks about guiding principles and core concepts , but encourages everyone to find what works best for them. For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members.
In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive. From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty. Connect with Robi here: [link].
In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive. From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty. Connect with Robi here: [link].
How CTOs contribute to innovation and product management superiority. Today we are talking about senior roles that contribute to innovation, specifically the role of CTO (Chief Technology Officer). Product managers and leaders interact with many people in their organizations, and knowing how to leverage professional relationships is important to success.
In this ProductTank Zurich talk, Marty Cagan, Partner at Silicon Valley Product Group sits down for a Fireside chat to answer questions about his career and advise other product managers. [.] Read more » The post Fireside chat with Marty Cagan appeared first on Mind the Product.
As omnichannel experiences become more important to consumers and CX becomes a key differentiating factor for businesses, our product team has made it their mission to increase those capabilities within the Intercom platform. With that in mind, our new April features focus on increased and more efficient channels of communication, access to the right data to influence the way you grow and scale your business.
From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place. We’re here to help! Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Products succeed in the marketplace because they solve at least one problem well enough that a significant number of people decide to pay for it. They make their users’ lives better in some way and they do it better than anyone else. As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too.
One of the things that’s been very useful to me over the course of my product management career so far is talking to customers. This statement seems so obvious that it should be self-evident. It should go without saying that speaking with customers is a fundamental product management activity that underpins all other aspects of [.] Read more » The post How I do continuous discovery appeared first on Mind the Product.
Principles are a way of encoding successes, allowing teams to repeat behaviors that lead to positive outcomes and avoid behaviors that lead to mistakes. Over the last ten years, we’ve developed, refined, and iterated on our principles to ensure they each represent an important part of the way we work, collaborate, and build product. We’ve recently kicked off a blog series exploring these principles, written by the people that know them best – our R&D team.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
The COVID-19 pandemic provoked a drastic increase in healthcare software development and use. More and more people are downloading health apps for different purposes. This ever-growing demand encourages healthcare software solutions companies to seek new efficient solutions. Given the number of users who need intuitively understandable apps, developers pay attention to each aspect, including UI/UX design.
Organizing a workshop is also a kind of journey, and we're ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it's time to delve into the actual conduct of the session and what follows. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop: part 2 appeared first on Mind the Product.
Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? The short answer is actionable metrics. It’s easy to get drawn to vanity metrics but they can be misleading. For your product marketing efforts to be successful, it’s crucial to understand the difference between vanity metrics and actionable metrics.
For many people, bars and booze serve as the original Tinder or Grinder, a socially acceptable way to shop for a mate. But not everyone in a bar is on the prowl. Some will tell you they go out for drinks to just unwind and have fun. That’s certainly true, but is there a deeper reason? The post Are We Really Having Fun at Bars or Just Escaping Reality?
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Photo by Alexander Shatov on Unsplash Over the pandemic, watch hours on the internet have taken a huge upward curve and Youtube has been a major contributor to that. Youtube has been social media’s big winner during the pandemic. The Google -owned video service saw usage grow from 73% of U.S. adults in 2019 to 81% in 2021. With this boost that Youtube has, it would be interesting to see how they set its goals for the post-pandemic phase.
What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act. In this week's podcast, Kausambi Manjita, Co-Founder and CEO of Mason joins us to talk all about this concept and how it has been a useful asset in building products and scaling SaaS companies. [.] Read more » The post An introduction to OODA loops and SaaS scaling – Kausambi Manjita on The Product Experience appeared first on Mind the Product.
Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way.
Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Only about 50% of product managers are confident that the products and features on their roadmaps reflect user needs and support their company’s long-term business strategy. If you’re part of the other 50%, it’s no surprise why. Product managers are pulled in so many different directions – you are continuously fielding questions from customer-facing teams, unblocking cross-functional partners.
What does a good strategy look like, and how exactly do you build it? In this #mtpcon Digital Americas talk, Nacho Bassino, author of Product Direction and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study. Many times we talk about strategy, why it’s [.] Read more » The post Anatomy of a real product strategy by Nacho Bassino appeared first on Mind the Product.
In an increasingly competitive marketplace, video onboarding is increasingly becoming a vital tool for SaaS product managers. Why? It’s one of the most engaging ways to win the battle for user attention – whether that’s attracting new customers, or to support employee onboarding. In this article, we’re going to dig into the detail of how you can use video content to help users learn at their own pace, and ultimately build a successful onboarding experience.
Congratulations, you just embarked on your next endeavor as a newly minted Customer Success Manager (CSM) at a B2B SaaS company… Now what? The company will provide onboarding sessions to teach about the team operations, and how to perform your duties, but what do the company and Chief Revenue Officer (CRO) really care about? How can you prove to be a valuable employee right away?
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
From early employee to technical founder: Amber Feng shares essential lessons for engineers up and down the org chart, drawing from her 8-year career at Stripe and becoming a technical founder of Cocoon.
8 June | Online. Jobs to be Done is not new, but it is an underrated tool every level of every business can use to get better at understanding where others are coming from as the view your product/project. On 8 June 2022 , Business of Software are bringing you a one-day conf full of amazing JTBD insights, workshops, and talks from experts such as Bob Moesta, Claire Suellentrop, Nopadon Wongpakdee, and many more.
Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. After reading this blog post, you’ll learn: how to calculate customer churn, what metrics to track, what tools to use to understand the reasons behind churn, and how to act on the collected churn data.
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