Sat.Apr 30, 2022 - Fri.May 06, 2022

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Product Teams in Scrum

Roman Pichler

Listen to this article: [link]. Why the Scrum Team is Not Enough. Scrum is a popular agile framework. Its strength is, at least partly, based on its roles with the Scrum team being the fundamental unit. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the develop

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How to Find Your Strategic Anchors

The Product Coalition

Strategic thinking is hard by definition. It deals with many unknowns, as well as multiple dimensions and variables at any given time. The only way to move forward is to identify the real anchors and build around them. Here’s how to do that. Photo by Surendran MP on Unsplash Do you play Wordle? I absolutely love it! I play it every day with my daughters (or, if I’m completely honest, I let them join me when I’m playing).

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9 Product Engagement Mistakes in SaaS and How to Avoid Them

Userpilot

Do you wonder why users are not engaging well with your app? You’re probably making some of the common product engagement mistakes that PMs make. This article goes over the most common mistakes when it comes to driving product engagement and provides ways to avoid them. TL;DR. Product engagement measures the breadth, depth, and frequency of usage of your app.

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Customer Love Stories Podcast: Episode Seven

Alchemer Mobile

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive. From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty. Connect with Robi here: [link].

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Product Talk

The beauty of continuous discovery is that there’s no single right way to do it. This is why Teresa often talks about guiding principles and core concepts , but encourages everyone to find what works best for them. For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members.

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Fireside chat with Marty Cagan

Mind the Product

In this ProductTank Zurich talk, Marty Cagan, Partner at Silicon Valley Product Group sits down for a Fireside chat to answer questions about his career and advise other product managers. [.] Read more » The post Fireside chat with Marty Cagan appeared first on Mind the Product.

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How to Measure, Analyze, and Use Mobile Customer Sentiment

Alchemer Mobile

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place. We’re here to help! Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition.

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Healthcare App Development: The Importance of UI/UX Design

The Product Coalition

The COVID-19 pandemic provoked a drastic increase in healthcare software development and use. More and more people are downloading health apps for different purposes. This ever-growing demand encourages healthcare software solutions companies to seek new efficient solutions. Given the number of users who need intuitively understandable apps, developers pay attention to each aspect, including UI/UX design.

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Let’s talk principles: Exploring how we build product at Intercom

Intercom, Inc.

Principles are a way of encoding successes, allowing teams to repeat behaviors that lead to positive outcomes and avoid behaviors that lead to mistakes. Over the last ten years, we’ve developed, refined, and iterated on our principles to ensure they each represent an important part of the way we work, collaborate, and build product. We’ve recently kicked off a blog series exploring these principles, written by the people that know them best – our R&D team.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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How I do continuous discovery

Mind the Product

One of the things that’s been very useful to me over the course of my product management career so far is talking to customers. This statement seems so obvious that it should be self-evident. It should go without saying that speaking with customers is a fundamental product management activity that underpins all other aspects of [.] Read more » The post How I do continuous discovery appeared first on Mind the Product.

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Not 100% Data Driven

The Product Guy

Don’t forget about your qualitative data. Watch and learn more from product management expert, Amin Bashi.

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The Art of Building Products that People Love

The Product Coalition

Products succeed in the marketplace because they solve at least one problem well enough that a significant number of people decide to pay for it. They make their users’ lives better in some way and they do it better than anyone else. As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too.

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What Librarians Can Teach UXRs about Insights Repositories with Nada Alnakeeb of DoorDash and Joanna Perez of Netflix

UserInterviews

Every research team needs an insights repository. Here’s how to choose the right tool, ensure success, and considerations for scale.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Anatomy of a real product strategy by Nacho Bassino

Mind the Product

What does a good strategy look like, and how exactly do you build it? In this #mtpcon Digital Americas talk, Nacho Bassino, author of Product Direction and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study. Many times we talk about strategy, why it’s [.] Read more » The post Anatomy of a real product strategy by Nacho Bassino appeared first on Mind the Product.

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Product-Led vs Sales-Led: What’s the Difference, and Which One Is Right for You?

Userpilot

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way.

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How would you set goals as a Product Manager for Youtube?

The Product Coalition

Photo by Alexander Shatov on Unsplash Over the pandemic, watch hours on the internet have taken a huge upward curve and Youtube has been a major contributor to that. Youtube has been social media’s big winner during the pandemic. The Google -owned video service saw usage grow from 73% of U.S. adults in 2019 to 81% in 2021. With this boost that Youtube has, it would be interesting to see how they set its goals for the post-pandemic phase.

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Keeping the focus on the interplay of universal design and UX

TryMyUI

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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A step-by-step guide to running a customer journey mapping workshop: part 2

Mind the Product

Organizing a workshop is also a kind of journey, and we're ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it's time to delve into the actual conduct of the session and what follows. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop: part 2 appeared first on Mind the Product.

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Vanity Metrics vs Actionable Metrics: What’s the Difference and What To Track in SaaS?

Userpilot

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? The short answer is actionable metrics. It’s easy to get drawn to vanity metrics but they can be misleading. For your product marketing efforts to be successful, it’s crucial to understand the difference between vanity metrics and actionable metrics.

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The 2022.2 Product Release is here: Smart automations, state-of-the-art roadmapping & enhanced prioritization

ProductBoard

Only about 50% of product managers are confident that the products and features on their roadmaps reflect user needs and support their company’s long-term business strategy. If you’re part of the other 50%, it’s no surprise why. Product managers are pulled in so many different directions – you are continuously fielding questions from customer-facing teams, unblocking cross-functional partners.

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Are We Really Having Fun at Bars or Just Escaping Reality?

Nir Eyal

For many people, bars and booze serve as the original Tinder or Grinder, a socially acceptable way to shop for a mate. But not everyone in a bar is on the prowl. Some will tell you they go out for drinks to just unwind and have fun. That’s certainly true, but is there a deeper reason? The post Are We Really Having Fun at Bars or Just Escaping Reality?

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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An introduction to OODA loops and SaaS scaling – Kausambi Manjita on The Product Experience

Mind the Product

What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act. In this week's podcast, Kausambi Manjita, Co-Founder and CEO of Mason joins us to talk all about this concept and how it has been a useful asset in building products and scaling SaaS companies. [.] Read more » The post An introduction to OODA loops and SaaS scaling – Kausambi Manjita on The Product Experience appeared first on Mind the Product.

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Churn Analytics 101: How To Analyze Customer Churn [+Best Tools Included]

Userpilot

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. After reading this blog post, you’ll learn: how to calculate customer churn, what metrics to track, what tools to use to understand the reasons behind churn, and how to act on the collected churn data.

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NRR, CRO, VIP & What It All Means To Me: How As A CSM You Can Drive Revenue Expansion And Why It Matters

Gainsight

Congratulations, you just embarked on your next endeavor as a newly minted Customer Success Manager (CSM) at a B2B SaaS company… Now what? The company will provide onboarding sessions to teach about the team operations, and how to perform your duties, but what do the company and Chief Revenue Officer (CRO) really care about? How can you prove to be a valuable employee right away?

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How to Chart Your Engineering Career Path: IC, Manager or Technical Founder?

First Round Review

From early employee to technical founder: Amber Feng shares essential lessons for engineers up and down the org chart, drawing from her 8-year career at Stripe and becoming a technical founder of Cocoon.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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383: Working better with your CTO for innovation – with Steve Orrin

Product Innovation Educators

How CTOs contribute to innovation and product management superiority. Today we are talking about senior roles that contribute to innovation, specifically the role of CTO (Chief Technology Officer). Product managers and leaders interact with many people in their organizations, and knowing how to leverage professional relationships is important to success.

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SaaS Video Onboarding 101: How to Use Videos to Onboard Users

Userpilot

In an increasingly competitive marketplace, video onboarding is increasingly becoming a vital tool for SaaS product managers. Why? It’s one of the most engaging ways to win the battle for user attention – whether that’s attracting new customers, or to support employee onboarding. In this article, we’re going to dig into the detail of how you can use video content to help users learn at their own pace, and ultimately build a successful onboarding experience.

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The JTBD Conf

Business of Software Conference

8 June | Online. Jobs to be Done is not new, but it is an underrated tool every level of every business can use to get better at understanding where others are coming from as the view your product/project. On 8 June 2022 , Business of Software are bringing you a one-day conf full of amazing JTBD insights, workshops, and talks from experts such as Bob Moesta, Claire Suellentrop, Nopadon Wongpakdee, and many more.