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Looking for ways to bring back inactive users for your SaaS? There are multiple channels and tactics you can implement to engage with customers and bring them back. In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away.
Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” …most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently.
Can product managers successfully promote e-cigarettes using social media? Image Credit: Lindsay Fox. When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Joining us is Dr. J.J. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Joining us is Dr. J.J. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.
We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.
Figuring out what to prioritise is one of a product team's biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. [.] Read more » The post When not to use a North Star – Maahir Shah on The Product Experience appeared first on Mind the Product.
Why our industry needs Product Coaches Photo by Jeffrey F Lin on Unsplash Something I’ve observed over the last couple of years has been the rise in product coaching, also referred to as Product Management Consulting or Product Leadership Coaching, among others. I’m seen more consulting companies like Silicon Valley Product Group be created, and more traditional IT consulting companies pivot to hire experienced design and product people.
To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. And that’s exactly why today’s guest, Ramli John , jokingly calls it “the ugly duckling of growth.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led O
Translation can play a key role when it comes to product management and its stages, especially when it comes to overcoming language barriers. We discuss the role of translation to overcome language barriers in product management. [.] Read more » The post The role of translation for overcoming language barriers in product appeared first on Mind the Product.
Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they… Continue reading on Product Coalition ».
Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?
We’re another month into 2022, a month that saw Mind the Product run a successful focus week on roadmapping, and a leadership panel on navigating difficult relationships. Here’s a recap of our most-read articles from February. [.] Read more » The post February’s top product management content appeared first on Mind the Product.
One of the biggest challenges for an ecommerce store is shopping cart abandonment. As a store owner, you have done all the work to get the customer interested, finally engaged with them for them to come to your web site or the app and only to lose them when they were ready to make a purchase. That is one of the biggest nemesis for the e-commerce store owner.
Continuing the series on dependencies… Maybe you don't have the problem where the team creates internal dependencies with their process. And you don't have to wait for someone outside the team to approve your work—an organizational process. But you do have a combination of platform/component teams and feature teams. I see this most often in products similar to the Integrated System Program kind of product.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Both data thinking at the micro level and product thinking at the macro level need to be synthesized in order to achieve truly breakthrough design in your digital products.
Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. [.] Read more » The post Getting fast feedback: A quick guide for product managers appeared first on Mind the Product.
So you found a new position as a product leader, congratulations! Remember, however, that you only have one opportunity to start it the right way. Here are my tips for getting your job off to a great start. Photo by Belle Co from Pexels With all the money invested in tech these days, companies are hiring like crazy, and everyone seems to be switching jobs.
How are you going to find one metric that matters enough to help grow your business? You’ll need to collect a huge amount of data about everything that goes on in your business. Although you need several important metrics like customer lifetime value, activation, and retention, all the data can sometimes be overwhelming and make you lose focus. You should not care about only one metric.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
A new year can bring new challenges for product managers, but also new tools and tactics to overcome them. This year is no exception, as pressures are coming on all sides in all company categories.
Arnau Giró and Oliver Borders previously shared their experiences of scaling product and design teams highlighting 7 imperative factors. This article dives into factor number 7: Fabricating your product values and principles. [.] Read more » The post Product dynamics, explained appeared first on Mind the Product.
When a company is first starting out, one of its main goals is to find the right product-market fit. That goal is so important that the founders are actively involved with it at the beginning?—?and actively engaging their customers to find that fit. But what happens once the fit is achieved? That’s when the organization starts to scale. Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.
Wondering how you can leverage SaaS OKRs to drive success in your business? Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. You need to prioritize and organize goals and assign them to projects to achieve them.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In this ProductTank Exeter talk, Stephanie Hannon, then Senior Director of Product Management at Google, sits down with Thor Mitchell for a Fireside chat to discuss what it’s like being a product manager and the things she’s learned over her career. [.] Read more » The post From engineering to product management at Google appeared first on Mind the Product.
We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. But what if we flip the dynamic on its head? What if your customers could help actively improve your experience, rather than the other way around?
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