Mixpanel
AUGUST 9, 2022
User onboarding is a critical part of your product’s success. Without an effective and engaging onboarding process, adding and retaining customers becomes extremely difficult. By the end of the onboarding process, users should understand your product’s value, be on their way to getting started, and have everything they need to continue diving deeper into its functionality. .
Dragonboat
AUGUST 6, 2022
Executive Summary I’ve said it before, and I’ll continue to preach that every company needs a Chief Product Officer (CPO). Someone must champion a portfolio management approach that optimizes outcomes across the entire organization. But becoming outcome-focused doesn’t happen overnight. It’s a journey. Like Maslow’s hierarchy of needs pyramid, each step of the way relies […].
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Gainsight
AUGUST 11, 2022
This was originally published on FastCompany. . My morning mental-health best practices include things to not check: My phone. My email. My stock portfolio. If you’ve accidentally done the latter lately, you know things are very different than they were a few months ago for SaaS stocks. While the next few quarters will likely be painful in terms of the correction vis-a-vis market value lost, jobs cut, and startups shutting down, most people knew this day was eventually coming.
Intercom, Inc.
AUGUST 11, 2022
10Today, retaining customers is more valuable than acquiring new customers. But facing economic uncertainty coupled with fewer resources, support teams need to work smarter, not harder to increase loyalty. Learn how in our new guide. In today’s digital era, customer expectations are rising but many support teams lack the modern tools and strategies needed to provide personal, efficient support at internet scale.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mind the Product
AUGUST 12, 2022
We are only nine weeks away from our flagship event, #mtpcon London! What’s more, it’s 10 years old this year, with the first-ever #mtpcon happening in October 2012. Our London stage has played host to an exceptional group of product speakers over the past decade, so each week in the run-up to this year’s event, we’ll [.] Read more » The post Learnings from London: Marty Cagan on making products customers love appeared first on Mind the Product.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Dragonboat
AUGUST 6, 2022
Executive Summary A BHAG (pronounced “bee hag”) stands for Big Hairy Audacious Goal. It’s a simple yet powerful phrase that teams immediately connect with. Consider the following examples: Starbucks: Become the most recognized & respected consumer brand in the world NASA: Land humans on the moon Amazon: Every book, ever printed, in any language, all […].
Intercom, Inc.
AUGUST 9, 2022
We’re delighted to share that Intercom has been named to the Forbes Cloud 100 2022 , landing at #35 on the definitive ranking of the top 100 private cloud companies in the world. This is the sixth year in a row we’ve been included on the list, demonstrating ongoing innovation and excellence. And it’s really just the start – we are working hard to deliver more and more breakthrough value for our customers by continuing to create new, different, and better ways for companies to connect with their
Mind the Product
AUGUST 8, 2022
In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important. We also look at how you can use data to make better roadmap decisions and how data can help with stakeholder management. The [.] Read more » The post Data management: store and share appeared first on Mind the Product.
The Product Coalition
AUGUST 11, 2022
Let’s give consideration to the main issue of digital justice?—?the moral aspect of a robotic judge. The full-fledged introduction of AI systems in the field of law is hampered by a number of technical difficulties. However, most of them can be solved by optimizing existing algorithms or developing alternative technical solutions. A much more complex challenge of MVP development lies in the very notion of justice, which forms the basis of the institution of jurisdiction.
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UserInterviews
AUGUST 9, 2022
A career path in UX can be personal and at times overwhelming—but a mentor or coach can help you achieve your goals. Here’s how to find one.
Intercom, Inc.
AUGUST 10, 2022
At Intercom we believe that clear guiding principles are the best foundation for building product and keeping teams aligned. Our engineering principle “shape the solution” allows us to deliver better customer value and maintain a team of highly engaged, aligned and motivated individuals. Shaping the solution means that we never blindly execute on requirements defined by others.
Mind the Product
AUGUST 11, 2022
A common startup practice is to first create a minimum viable product (MVP). We did not build an MVP but waited until the product felt full-featured and mature before engaging with potential customers. In this post, we’ll explain why this approach worked. [.] Read more » The post A minimum viable product is not always a startup’s most valuable player appeared first on Mind the Product.
freshtrax
AUGUST 9, 2022
Thank you for reading Freshtrax! On August 9, 2022, btrax celebrates its 18th anniversary! Did you know that according to a recent study by McKinsey , they found that the average life-span of companies on the S&P 500 is less than 18 years? Knowing that while also being based in one of the toughest markets to own a business, Silicon Valley, we are very excited to be celebrating btrax’s 18th birthday.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Johanna Rothman
AUGUST 11, 2022
Many agile teams and product leaders assume they can make many product decisions on their own. They do have some constraints, such as “this kind of customer” and “these kinds of problems.” However, as the teams work together and explore the product, they assume they can decide on the designs and architecture. Product leaders assume they can plan and replan the product backlog, based on the team's learning.
Intercom, Inc.
AUGUST 11, 2022
In our rush to accelerate digital transformation, we’ve been obsessed with collecting information. Lots and lots of it. We track every metric, create all kinds of dashboards, and use them to inform our every move. But data, while extremely valuable, can’t tell the whole story. It’s hard to truly understand your customers when you’re chasing that point increase in NPS or to empathize with their problems when you’re spending all day looking at charts on a computer screen.
Mind the Product
AUGUST 10, 2022
To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. [.] Read more » The post Introducing the Product-led Certification Course by Pendo and Mind the Product appeared first on Mind the Product.
Product Innovation Educators
AUGUST 8, 2022
Lessons learned on a journey from schoolteacher to Head of Product. Most of the people that listen to this podcast have been in product management for several years. Many of them are in leadership roles, such as Product VPs, CPOs, and Heads of Innovation. But many others listen as well. Some are new in their product management careers, and others listen to this podcast because they are considering a career in product.
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Userpilot
AUGUST 11, 2022
Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). As a result, customer success managers end up with more tasks than they can handle—making it harder to focus on helping users engage with the product and achieve success. So whether you’re hiring for a customer success (CS) position or applying for a role in this department, this guide will give you clarity on what CS managers do
Intercom, Inc.
AUGUST 9, 2022
At Intercom, one of our product development principles is think big, start small, learn fast. One of the ways we learn fast is by carrying out evaluative research to build confidence in the product design direction we’re pursuing. We often aim to get product concepts in front of users very early in the product development process, long before any code has been written.
Mind the Product
AUGUST 7, 2022
In this Sunday Rewind we look back at Marty Cagan’s opening keynote from mtpcon London 2016, where he shares his thoughts on what makes a great product manager by looking at the people behind some great products. Behind every great product there is always someone who works hard to solve incredibly difficult problems. In this [.] Read more » The post SUNDAY REWIND: Behind every great product by Marty Cagan appeared first on Mind the Product.
Gocious Blog
AUGUST 9, 2022
As product managers, you know that a meaningful product strategy and roadmap are more than just timelines. To control the product's destiny, many people have to come together to make adjustments along the way. Some decisions may result in compromises such as delayed launch, change in scope, or cost. Adjustments must then be made to align with business and customer expectations.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Userpilot
AUGUST 10, 2022
What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? And much more. Collecting customer insights helps you deliver best-in-class solutions and improve customer experience.
TryMyUI
AUGUST 10, 2022
It is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.
Mind the Product
AUGUST 10, 2022
In this week's podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. [.] Read more » The post Evidence-based product decisions (Part 2 of 2) – Itamar Gilad on The Product Experience appeared first on Mind the Product.
ProductBoard
AUGUST 11, 2022
This post is the first of a brand new video series to understand what goes on behind the roadmap – it’s an inside look at the life of product managers. Watch the full first video with Productboard’s own Sophie Lalonde here and keep an eye out for upcoming installments! The road to product management as a career isn’t always a straightforward one, and that’s why we’re taking you Behind the Roadmap.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Userpilot
AUGUST 10, 2022
Understanding customer perceived value in SaaS is the gateway to nailing down your pricing and value prop – boosting revenue and customer success. In this article, we cover what exactly customer perceived value (CPV) is, how to calculate it, and the best strategies to increase perceived value and skyrocket product growth. Let's get started. TL;DR.
Andrew Chen
AUGUST 8, 2022
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage. Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become popular in recent years. They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook.
Mind the Product
AUGUST 9, 2022
Christian Kemsies is a Product Director at Seera Group who has been working in product for six years. Read on to hear how he got his job in product! [.] Read more » The post How I got my job in product — Christian Kemsies, Product Director appeared first on Mind the Product.
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