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An important rule I teach in the Price course is that confused buyers don’t buy. If you have a complex price list, then this is your buyer’s experience. He has a 30-minute break betwee n meetings and picks up your price list to figure out what the company needs. He spends the entire time trying to determine which parts go with which other parts, what options he needs and why one option is better or more expensive than another option.
It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. Product Leadership also means a new way of responding to our organisations challenges, much more suited to the digital and transforming era that we live in.
Product designers are experts with a very diverse toolkit. Competency maps help assess a designer or researcher’s unique combination of capabilities, to find out where they are and where they are going. Good team competency management is key for high-quality work, so, we recently mapped the whole team. In this article, we present a step-by-step guide on how to do it yourself.
Product process has evolved tremendously over the past decade. Check out where product management expert, Alisa Warshawski, sees process evolving in the future. There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal.
Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success. The cross-functional development team makes the design and technology decisions; and the Scrum Master guides process and organisational change, as the following picture shows.
Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success. The cross-functional development team makes the design and technology decisions; and the Scrum Master guides process and organisational change, as the following picture shows.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. For larger organizations to create products like a startup, create a Growth Board. Just about every CEO recognizes that innovation and product management is central to organizational success. The dilemma is that as organizations grow, innovation generally slows.
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Breaking Into Product Management and debated Featured Product, Sukoon Active … And, also, thank you to our awesome sponsors who make everything possible… .
Adding live chat to your funnel is a great way of generating more sales and targeting specific leads in a more effective way, ensuring the best experience possible for all involved. When it comes to conversing with leads over live chat, it is a very different experience compared to talking in person or even on the phone. No wonder many reps are daunted by the thought of putting live chat on their website.
India is a complex and diverse country, more so than any other emerging market in the world. Its diverse linguistic, cultural, and economic user base makes it a daunting challenge, one that the start-ups operating out of global hubs like Silicon Valley and London don’t face until much later in their expansion lifecycle. So it made perfect sense to base our latest ProductTank Delhi meetup around the challenges of “Building For Billions”.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
How product managers make the most of large teams and high-value customer relationships. A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
Business Operations (Bizops for short) has inexorably become a thing at certain kinds of companies. Some of you might come into regular contact with a Bizops team, others might have merely a vague awareness of Bizops, and still others might not have heard of Bizops at all. Regardless of which bucket you fall in, I suspect you don’t have the foggiest idea exactly what Bizops is or why it exists (unless you’re part of a Bizops team).
Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield project and also a brownfield supply chain optimization project, Marcel demonstrates how to do lean actionable modelling.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Whether you’re in product, marketing, engineering, or other, our world-class speaker lineup will have something for everyone working to make the mobile world a friendlier, more impactful place for all.
Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.
With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.
Ana Jakimovska has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch. The broadcast industry has been hugely disrupted with the rise of Netflix, YouTube and others who are creating incredibly usable products.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
If you’re a dog owner and your clothing is routinely covered with pet hair, do you reach for the generic lint roller or do you buy the “pet hair pick up,” a product that’s basically a lint roller with a picture of a dog on the label? Most dog owners will choose the pet hair pick-up because it speaks to their specific need. The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners —
Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. We’ll explain the difference between all the most common UX research methodologies, how they are either quantitative and/or qualitative (and what that actually means), and we’ll also discuss the benefits and challenges of running moderated and unmoderated UX studies.
In this episode of IoT Product Leadership, we explore how Industrial IoT is reshaping the energy sector in a conversation with Susan Peterson-Sturm, Digital Lead of Power Generation and Water in the Industrial Automation Division of ABB. We also discuss the role Industrial IoT vendors play in supporting the security journey of their customers, as […].
Do you ever get tired of being asked, “when will it be ready?” Are you always hesitant to commit to a deadline so you can avoid being accused of being “late” when you don’t hit it? Because let’s face it, when you start to build a piece of software or a big feature you can’t easily decompose, you can never really say with any certainty how long it will take.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.
Due to the unique role that Product Managers play in most organizations, we’re often capable of being the strongest influences on the overall culture of the product development organization and of the company in general. And while there are many companies out there who are truly only interested in giving lip service to the concept […].
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Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. Background. MRLN, a startup incubated by D. E. Shaw & Co., L.P., a multinational investment management firm, is creating innovative solutions in the commercial insurance marketplace for agents and brokers.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Let’s face it, user personas have gotten a bad rap over the years. Countless companies spend time and money investing in building a set of personas, but end up with nothing more than posters in a hallway ignored by most of the organization. As a result, many modern product teams have decided to abandon personas altogether and adopt practices like user scenarios, user stories, or the “Jobs to be Done” framework instead.
The lessons that the best product people teach over and over again When people ask how I got into product management, I like to say that I “fell into it”. That may not exactly be true, when I look back on my path, but either way I feel incredibly lucky that I’ve discovered this field. Building products that solve peoples’ problems, and that do it in a measurable way, is an incredibly rewarding vocation.
Our courses are constantly evolving, a reflection of what we have learned teaching thousands of companies for 25 years. The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers.
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