Pragmatic Marketing

MAY 9, 2018

An important rule I teach in the Price course is that confused buyers don’t buy. If you have a complex price list, then this is your buyer’s experience. He has a 30-minute break betwee n meetings and picks up your price list to figure out what the company needs. He spends the entire time trying to determine which parts go with which other parts, what options he needs and why one option is better or more expensive than another option.

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Wireless Differentiation Data Visualization Blog 70

The Product Coalition

MAY 5, 2018

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. Product Leadership also means a new way of responding to our organisations challenges, much more suited to the digital and transforming era that we live in.

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Leadership Customer Experience User Testing Vision 60

UX Studio

MAY 8, 2018

Product designers are experts with a very diverse toolkit. Competency maps help assess a designer or researcher’s unique combination of capabilities, to find out where they are and where they are going. Good team competency management is key for high-quality work, so, we recently mapped the whole team. In this article, we present a step-by-step guide on how to do it yourself.

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Customer Experience Data Visualization User Testing Weak Development Team 87

Intercom, Inc.

MAY 10, 2018

What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal.

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User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Roman Pichler

MAY 8, 2018

Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success. The cross-functional development team makes the design and technology decisions; and the Scrum Master guides process and organisational change, as the following picture shows.

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Leadership Research Software Feedback Software User Testing 181

Alchemer Mobile

MAY 8, 2018

Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Whether you’re in product, marketing, engineering, or other, our world-class speaker lineup will have something for everyone working to make the mobile world a friendlier, more impactful place for all.

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User Friction Customer Experience Product Manager Product Management 113

Intercom, Inc.

MAY 11, 2018

Adding live chat to your funnel is a great way of generating more sales and targeting specific leads in a more effective way, ensuring the best experience possible for all involved. When it comes to conversing with leads over live chat, it is a very different experience compared to talking in person or even on the phone. No wonder many reps are daunted by the thought of putting live chat on their website.

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User Friction Customer Experience Messaging Naming 196

First Round Review

MAY 7, 2018

Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.

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Mind the Product

MAY 7, 2018

Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield project and also a brownfield supply chain optimization project, Marcel demonstrates how to do lean actionable modelling.

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Reporting Tools Banking Customer Feedback Customer Experience 103

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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

Data Visualization

Product Management University

MAY 11, 2018

If you’re a dog owner and your clothing is routinely covered with pet hair, do you reach for the generic lint roller or do you buy the “pet hair pick up,” a product that’s basically a lint roller with a picture of a dog on the label? Most dog owners will choose the pet hair pick-up because it speaks to their specific need. The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners —

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Marketing Differentiation B2B Healthcare 100

Intercom, Inc.

MAY 9, 2018

Business Operations (Bizops for short) has inexorably become a thing at certain kinds of companies. Some of you might come into regular contact with a Bizops team, others might have merely a vague awareness of Bizops, and still others might not have heard of Bizops at all. Regardless of which bucket you fall in, I suspect you don’t have the foggiest idea exactly what Bizops is or why it exists (unless you’re part of a Bizops team).

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User Testing Customer Experience Finance Research Software 182

Userzoom

MAY 10, 2018

Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. We’ll explain the difference between all the most common UX research methodologies, how they are either quantitative and/or qualitative (and what that actually means), and we’ll also discuss the benefits and challenges of running moderated and unmoderated UX studies.

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User Testing Research Software Product Research Customer Feedback 96

The Product Guy

MAY 10, 2018

Product process has evolved tremendously over the past decade. Check out where product management expert, Alisa Warshawski, sees process evolving in the future. There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

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Product Manager Product Management Management Management 92

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Daniel Elizalde IoT Blog

MAY 8, 2018

In this episode of IoT Product Leadership, we explore how Industrial IoT is reshaping the energy sector in a conversation with Susan Peterson-Sturm, Digital Lead of Power Generation and Water in the Industrial Automation Division of ABB. We also discuss the role Industrial IoT vendors play in supporting the security journey of their customers, as […].

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Leadership 85

Intercom, Inc.

MAY 8, 2018

With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

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Messaging Customer Experience Customer Communications Positioning 176

First Round Review

MAY 8, 2018

Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.

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The Product Guy

MAY 8, 2018

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Breaking Into Product Management and debated Featured Product, Sukoon Active … And, also, thank you to our awesome sponsors who make everything possible… .

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Product Manager Product Management Management Management 87

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Data Visualization

Clever PM

MAY 10, 2018

Due to the unique role that Product Managers play in most organizations, we’re often capable of being the strongest influences on the overall culture of the product development organization and of the company in general. And while there are many companies out there who are truly only interested in giving lip service to the concept […].

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Agile Product Manager Product Management Management 76

Miro

MAY 10, 2018

Transformation through design thinking: inside BCG Digital Ventures, Europe’s leading startup builder Here at RealtimeBoard, we are passionate about helping other companies be more productive and streamline their product development. We also try to follow them closely on their way to success and share their insights with our readers. Today, we are excited to publish […].

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DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. Background. MRLN, a startup incubated by D. E. Shaw & Co., L.P., a multinational investment management firm, is creating innovative solutions in the commercial insurance marketplace for agents and brokers.

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Product Research Startups User Testing Reporting Tools 75

Mind the Product

MAY 11, 2018

Ana Jakimovska has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch. The broadcast industry has been hugely disrupted with the rise of Netflix, YouTube and others who are creating incredibly usable products.

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Workshop Naming Customer Experience Product launches 75

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Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

Framework

The Product Coalition

MAY 10, 2018

The lessons that the best product people teach over and over again When people ask how I got into product management, I like to say that I “fell into it”. That may not exactly be true, when I look back on my path, but either way I feel incredibly lucky that I’ve discovered this field. Building products that solve peoples’ problems, and that do it in a measurable way, is an incredibly rewarding vocation.

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Reporting Tools Product Research Customer Experience Engineering 74

Amplitude

MAY 7, 2018

Let’s face it, user personas have gotten a bad rap over the years. Countless companies spend time and money investing in building a set of personas, but end up with nothing more than posters in a hallway ignored by most of the organization. As a result, many modern product teams have decided to abandon personas altogether and adopt practices like user scenarios, user stories, or the “Jobs to be Done” framework instead.

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User Testing Customer Feedback Customer Experience Data Visualization 74

The Product Guy

MAY 5, 2018

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Product Research Product Manager Product Management Management 74

Mind the Product

MAY 8, 2018

Do you ever get tired of being asked, “when will it be ready?” Are you always hesitant to commit to a deadline so you can avoid being accused of being “late” when you don’t hit it? Because let’s face it, when you start to build a piece of software or a big feature you can’t easily decompose, you can never really say with any certainty how long it will take.

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Weak Development Team Agile Management Management 75

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Inteligence

Pragmatic Marketing

MAY 6, 2018

Our courses are constantly evolving, a reflection of what we have learned teaching thousands of companies for 25 years. The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers.

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The Product Coalition

MAY 11, 2018

Are your product teams acting on the best product feedback data? How do you know that everyone is working on things that really matter? Thanks to Jennifer C, Flickr Do you know what all your developers are working on? Can you be sure they aren’t building the last request they heard from your most demanding user or pushy salesperson? Or are your product decisions being fuelled by politics, reaction and gut decision?

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Feedback Software Product Research Customer Feedback User Testing 68

Amplitude

MAY 8, 2018

If you’re a product person, chances are high you’ve logged on to something Brent Tworetzky has helped build or even attended an event that he’s hosted. He’s an all-in product leader with a passion for education and coaching. We talked to him about the role of data in building product and his path into product management. Name: Brent Tworetzky Current role: Senior Vice President of Product at InVision Location: New York City.

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