Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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The Simple Way To Marry Company Strategy and Product Strategy

Product Management University

Here’s the easiest way to marry company strategy and product strategy. The first order of business is to make a clear distinction between your company’s financial goals and strategic goals. They’re often conflated. Financial goals are just that. While meeting those goals is critical to your organization’s success, financial goals themselves aren’t the same as strategic goals.

Strategy 130
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Product Demos: How to Sell Solutions Versus Products

Product Management University

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. It’ll make differentiation easier and improve your sales win rates. In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

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How Subway’s Product Managers Are Going To Come Back

The Accidental Product Manager

Subway product managers have to come up with a comeback plan Image Credit: Mike Mozart I’m pretty sure that even if you didn’t know it, there are more Subway sandwich restaurants out there than there are McDonald’s restaurants. With the chain being that large, you would expect that they must be doing quite well. In the past that has been the story.

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Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

Userpilot

Dogfooding means eating your own dog food. Wait! What? What does it have to do with product management or product design? That’s what you’ll find out from this article. Let’s dive in! TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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Product Design: The Ultimate Guide for Building Great Products

Userpilot

Product design is much more than an aesthetic and intuitive UI. Our ultimate guide explores: What exactly product design involves How to design successful products , and Tools that can help you design them. Let’s get right into it! TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience.

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Product Strategy and Product Discovery

Roman Pichler

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] Before I proceed, let me point out that I am neither

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Feature Scoring in Product Development: When to Do It and Why

Gocious Blog

Choosing between two great options is a struggle for anyone. When faced with the decision, there can be a feeling of loss for the choices not selected. When it comes to ideas and group discussion, it can even feel personal. The more options thrown into the mix, the more challenging the decisions become.

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SUNDAY REWIND: 8 rules for flow in product

Mind the Product

Earlier this year, Ebenezer Diagi, Product Manager and Designer at ZIMVEST wrote a great guest post for Mind the Product on engaging your users through flow. In this Sunday's rewind, we look back to this engaging piece. Read on for a quick recap. Read more » The post SUNDAY REWIND: 8 rules for flow in product appeared first on Mind the Product.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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Why A Customer Account Roadmap Is Beneficial & How To Create One

Product Management University

The word roadmap usually conjures up thoughts of a product roadmap for people in a technology product company. For customer success managers though, the intent of a customer account roadmap, while similar, is bit more surgical than a product roadmap when it comes to defining success and leading customers to it. Think of the customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard that simplifies everything for both the customer success manager

Roadmap 130
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How to reduce churn and grow revenue opportunities with better customer onboarding

Alchemer Mobile

Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue. With the ability to automate manual steps and customize the Alchemer Platform to fit your onboarding needs and business, you can collect the information you need to help cu

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Image generation AI: A paradigm shift in creativity and governance

Mind the Product

AI image generation provides creators with new and exciting capabilities but also raises some profound ethical questions. We look for a way forward that will harness its immense possibilities while also ensuring safety, transparency and responsible governance. Read more » The post Image generation AI: A paradigm shift in creativity and governance appeared first on Mind the Product.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. At some point, the results you expected and even produced in the past aren’t replicating. You add features, you replace salespeople, but it doesn’t help. You blame the market, but often that’s just overlooking the real problem.

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466: Use the 4 leadership motions to be more effective – with Janice Fraser

Product Innovation Educators

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. The motions reflect a need for leadership change as organizations struggle for higher performance while supporting employees.

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Product Experimentation Guide for Product Managers

Userpilot

A mindset of product experimentation is vitally important for product success and growth. If product managers can consistently apply the scientific method, analyze the effect of multiple variables changing, and gather reliable data about the future direction of the product, they’re in a strong position to improve customer outcomes. Ready to learn more about experimentation?

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10x Product X Design: Product and research team collaboration by Jane Austin

Mind the Product

In this great keynote at #mtpcon London 2023, Jane Austin, Chief Product Officer at Juniver, offers some ways to get product and design teams working together better. Watch the video in full, or read on for highlights from her talk. Read more » The post 10x Product X Design: Product and research team collaboration by Jane Austin appeared first on Mind the Product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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GPT Needs UXR

dscout People Nerds

User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.

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Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

Lenny Rachitsky

Brought to you by Sidebar —Accelerate your career by surrounding yourself with extraordinary peers | Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Wix Studio —The web creation platform built for agencies — Ebi Atawodi is Director of Product Management for the Creator Experience at YouTube, former Head of Product at Uber, and a former Director of Product (Payments and EMEA) at Netflix.

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Renewal Rate vs. Retention Rate: What Are the Differences?

Userpilot

One of the most pressing questions of customer success is how many customers stick around. After all, keeping all the customers you already have will be much cheaper than trying to acquire new customers. In this guide, we’ll show you the difference between renewal rates and retention rates so you know which product analytics to focus on! TL;DR The renewal rate is the percentage of customers who renew their subscriptions.

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Driving digital innovation in fashion: Adriana Hoppenbrouwer-Pereira

Mind the Product

Adriana Hoppenbrouwer-Pereira Is the Co-Founder of the Digital fashion platform The Fabricant. We caught up with her at Web Summit 2023 to hear about her experiences in launching a disruptor product within the fashion industry. Read more » The post Driving digital innovation in fashion: Adriana Hoppenbrouwer-Pereira appeared first on Mind the Product.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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OEM Analytics: What Is it & How Does it Work?  

Reveal

Reveal Embedded Analytics In the dynamic world of data analytics, the demand for comprehensive and integrated solutions has reached unprecedented levels. In response to this pressing need, OEM analytics has emerged as a pivotal force in reshaping how businesses harness and interpret their data. This article aims to serve as a guide to understanding the benefits and competitive advantages of OEM analytics, offering valuable insights into selecting the right OEM analytics solution.

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Revenue Goals are Not Company Strategies

Mironov Consulting

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.  In my experience, this is mostly ineffective if it’s done only once a year — especially if focused on how much money we need to make, rather than how we’re going to make it.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business. TL;DR Data-driven insights are the conclusions reached from analyzing raw data and identifying the patterns and trends in them.

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Strategic alignment in product – Martin Eriksson (Product Partner, EQT, Mind the Product)

Mind the Product

Join us for an insightful conversation with Martin Eriksson, EQT Product Partner and Co-founder of Mind the Product. Martin unveils The Decision Stack, a model to empower product teams in making more effective decisions. We dissect the five steps of this model, demonstrating the power of a defined vision, cohesive strategy, and an understanding of objectives, opportunities, and principles.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How Value and Cost of Delay—Not Cost Savings—Applies to Centralization Decisions, Part 2

Johanna Rothman

In the first post, How Centralization Decisions Create Friction, Increase Cycle Time, and Cost Money, Part 1 , I explained how centralizing even relatively small decisions to centralize has high costs. Why do organizations centralize? To supposedly capitalize on “economies of scale.” That's the problem of understanding the cost of work—but not the value of that work.

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How to Safeguard Employee Personal Information: Offshore Team Case

TurnKey Labs

Ever wondered about the true cost of leaving your offshore team’s data unprotected? Picture this: cybercrime is estimated to cost the world a staggering $10.5 trillion annually by 2025. Cybercrime is no longer a distant threat; it’s an impending financial storm.

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Customer Experience Management vs Customer Relationship Management

Userpilot

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? Read on to find out their key differences and how they work together to help grow your product. TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.