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As we approach the most lucrative time of the year for e-commerce—Black Friday, Cyber Monday, and the broader holiday season—businesses are laser-focused on maximizing their revenue potential. The stakes are high and the competition is fierce, but with the right strategies you can set your brand apart and significantly boost your bottom line. In this blog, we’ll dive into some key tactics for winning big during the holiday season which can all be found in our “ 30 Tests for Black Fri
Table of Contents Curiosity about products and solutions Understanding customers through creating a culture of curiosity Final thoughts Great products come from curiosity. Curiosity is often the hidden driver behind great products. It represents a state of mind where individuals have a strong desire for knowledge and a relentless pursuit of understanding more deeply.
This week’s Sunday Rewind is a post from 2022 that looks at the questions you should ask to avoid product failure. Read more » The post Sunday Rewind: Easy ways to avoid the product graveyard appeared first on Mind the Product.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Depending on who you ask, the answer will vary depending on what they genuinely know or understand about consumers. Perhaps that’s why some research experts say, “Data is the new currency.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
This guide covers pretty much everything you’ve ever wanted to know about usability testing: why it’s important, how to execute different types of studies, tools of the trade, and best practices. The post The (Truly) Complete Guide To Usability Testing appeared first on The Product Manager.
Reveal Embedded Analytics Breaking Changes: What You Need to Know As we continue to evolve and improve Reveal, there are some important breaking changes that will affect specific platforms. Please review these changes closely to ensure a smooth transition and optimal performance: Java and Spring Boot Updates Spring Boot 2.x is no longer supported. To stay compatible, you’ll need to update your application to use Spring Boot 3.x with JDK 17+ and a Jakarta EE 9-compliant server for hosting.
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, about DFW’s journey to winning PDMA’s Outstanding Corporate Innovator (OCI) Award. The discussion covers DFW’s approach to airport innovation, including their dedicated innovation team, strategic focus areas, and unique challenges as a government org
Confused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere―and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil , computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works and why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are
Reducing time-to-market is a primary focus for electronic companies. Balancing the launch of innovative physical models on realistic but competitive timelines while continuously providing customers with new software features is not easy. Decreasing time-to-market runways requires more than bold declarations and shared targets. That's where strategic roadmapping and product roadmap software helps.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
👋 Hey, I’m Lenny, and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny and Friends Summit, happening October 24th | My recruiting service to hire your next product leader | Podcast | Lennybot | Swag Subscribe now Announcing Lenny’s List: A curated selection of my top Maven courses I’m often asked what online courses I
If you want to make continuous interviewing part of your discovery , you have to automate the recruiting process. It sounds simple, but that doesn’t mean it’s easy. If you want to make continuous interviewing part of your discovery, you have to automate the recruiting process. It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality.
With the move to subscription-based licensing, it’s more important than ever for users to see the value of a product. The best product managers use feature adoption to measure and improve their product’s value. Our benchmarking survey set out to evaluate how features are being received by users. What is feature adoption? Feature adoption aims Read more » The post Users engage with only 6% of product features: Product benchmark findings appeared first on Mind the Product.
Ben Chamberlain, Director of Product Management at Mon Ami, shares his top advice for managing those tricker stakeholders. [link] “How I PM” is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to the The Product Way channel to get notified of upcoming releases.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
What product or services do your customers really want? Do you have a plan to improve them over time? Are you confident that your team is delivering value to your customers in a way that drives long-term revenue? Answering these questions is an important step to take before embarking on any product or service development.
From an in-depth look into the product job market, to creating LLM workflows for product managers, read on for a quick recap on what popular articles were shared the most on Mind the Product in September. Everything wrong with the product management job market. And how to fix it In part 1 of this two-part Read more » The post Top product management reads in September appeared first on Mind the Product.
Data is, like, kind of a big deal. These product analytics courses are designed to help you build critical skills in data management, interpretation, and storytelling. The post 13 Best Product Analytics Courses for Upskilling In 2024 appeared first on The Product Manager.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Listen now on Apple , Spotify , and YouTube. Brought to you by: • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. Simplify security • Coda —The all-in-one collaborative workspace — Alex Komoroske is a strategic leader who merges the practice, theory, and mindset necessary to tackle complex problems.
Integrating Generative AI into advertising workflows enhances campaign planning by transforming briefs into targeted audience recommendations, boosting efficiency and effectiveness. Read more » The post Learning from experience: Key takeaways from our GenAI project appeared first on Mind the Product.
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds. Why should you have a solid messaging strategy? Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Listen now on Apple , Spotify , and YouTube. Brought to you by: • Eppo —Run reliable, impactful experiments • Paragon —Ship every SaaS integration your customers want • Vanta —Automate compliance. Simplify security — Benjamin Lauzier has been building and scaling marketplaces for almost 15 years. He was the VP of product and growth at Thumbtack, where he rebuilt the product team and Thumbtack’s growth levers, re-architected their revenue model, and
Product leader Youssef Hounat has taken an unusual route into product management. He was previously a chartered accountant, who worked at four accountancy firm EY before joining Dutch audit management software startup turned unicorn DataSnipper three and a half years ago. In his time at DataSnipper, he went from its first product person to VP Read more » The post From DataSnipper to ComplianceWise: Youssef Hounat on succeeding as a startup’s first product person appeared first on Mind
3P Learning is an Australian educational technology company that specializes in developing online learning resources. Its products use gamified experiences that help young learners develop science, maths, and literacy skills. We chatted with Tom Ulman, the Chief Product Designer at Reading Eggs, a 3P Learning company, about how they used Userpilot to improve the user onboarding experience. 3P Learning’s success story – a quick summary Challenge : The marketing team at Reading Eggs relied o
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
I believe your portfolio should showcase your personality. Why? Because that’s the most unique thing about you. When someone looks at your portfolio, they should get a sense of who you are and whether you’re the right fit for their company. If I were to remake my portfolio or make it more interesting, these are the 4 things I would do: 1. Branding me A few years ago, something interesting happened.
How is AI reshaping the landscape of product-led growth? Join us as we chat with Nicole Mace, the SVP of Product and User Experience at Pendo, who offers an insider’s perspective on the AI revolution within product management. Featured Links: Follow Nichole on LinkedIn | Pendo | ‘Six things we learned at the Pendomonium + #mtpcon roadshow London 2024’feature by Louron Pratt Read more » The post AI and product-led growth go hand in hand – Nichole Mace (SVP, Produc
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