Sticky from the Start: How to Create Products that Stick
ProductPlan
JUNE 6, 2019
Sat.Jun 01, 2019 - Fri.Jun 07, 2019
86 Should Product Roadmaps Have Dates?
Roman Pichler
JUNE 4, 2019
What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.
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Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)
Sequent Learning
JUNE 4, 2019
A while ago, I watched a newscast on the BBC. Two guests were members of a military marching band. A video showed the marching band in full dress, as well as a glimpse of what they did during physical military training. In the interview, they spoke about their military discipline and how the training is reflected both in their excellent work as soldiers, and in how they practice and perfect their music and marching.
The Top Mobile In-app Feedback Tools of 2019
Alchemer Mobile
JUNE 4, 2019
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do you manage all of that data?
Your Guide to Product Management Interviews: Top Questions with Answers
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Evolving your Product Management career ladder
Intercom, Inc.
JUNE 3, 2019
Product Management is an elusive craft. We all think we know what we’re talking about, but when it comes down to it, the difference between great, good and not quite good enough can be pretty slippery. And what makes this even harder is that, because PMs own so few clear deliverables (such as code or designs), it can be tricky to pinpoint what exact impact a PM had on a team.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Your Product Assumptions Are Probably Wrong
The Product Guy
JUNE 6, 2019
Users are ‘divinely discontent’ and their preferences and expectations are a moving target. If you’re hypotheses are based on outdated research reports or media headlines, you’re probably making the wrong decisions. I’ll provide data to prove that. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.
Product Managers Deal With The Challenge Of Cup Holders
The Accidental Product Manager
JUNE 3, 2019
Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? How about how many doors it has or the size of its tires? Could it be the sound system or the built-in navigation system?
MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach
Intercom, Inc.
JUNE 6, 2019
For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. But how do you decide when to build an app for your product and what platforms to invest in?
What’s in the DNA of Product People?
Mind the Product
JUNE 6, 2019
I think there’s nothing better than talking to product people – they are my kind of people. The reason I say this is because product people put their hands up to serve right in the center of organisations where the competing pressures of business, technology, and the customer intersect. That is why I’ve thoroughly enjoyed working for the last few months for Mind the Product to help coordinate ProductTank, Mind the Product’s informal meetups, held over 180 cities globally, where peopl
Effective Risk Management: Balancing Safety, Compliance, and Opportunity
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Dear Product Manager, Always Be Prepared
The Product Guy
JUNE 4, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Why startups are hard — the math of venture capital returns tells the story
Andrew Chen
JUNE 3, 2019
Dear readers, I’m happy to announce I’ve completed my first year in my new role at a16z, and it’s been a blast! I will write more about it coming up, but in the meantime, it’s very timely that my colleague Scott Kupor has written a new book, Secrets of Sand Hill Road , with the fun subtitle “Venture capital and how to get it.” I’ve had the pleasure of reading ahead of its release, and as expected, it’s excellent, and provides a detailed guide and fantastic in depth info on everything you’d want
Why sales and marketing are the key to your roadmap success
Intercom, Inc.
JUNE 4, 2019
Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. It’s a game of endless Bayesian inference with an overwhelming amount of directions. We are constantly reevaluating if the choices we’ve made for the product are the right ones as new information becomes available.
Three Simple Ways to Make Product Prioritisation Easier
Mind the Product
JUNE 4, 2019
The great thing about technology is that anything is possible. But when anything is possible, how do you decide what to do? And, arguably more importantly, how do you decide what not to do? Every one of my clients struggles with this paradox of choice. Whether a small or large charity, Seed, Series A funded, or mature startup, deciding what to build is hard.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Connecting to Success
The Product Guy
JUNE 2, 2019
Enjoying a good talk can be the first step in truly effective product management. Watch and learn more from product management expert, Mihaela Draghici.
How to Use Psychographics in Digital Marketing
AB Tasty
JUNE 3, 2019
Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing.
Rebuilding Intercom’s homepage with a new CMS
Intercom, Inc.
JUNE 7, 2019
Last week, we launched the new Intercom.com and shared the process and thought behind our new design. In addition to the new brand direction, we also made many changes on the development side, which I detailed in this Twitter thread. I was the tech lead on this project, on Team Web! Our new marketing site has lots of goodies from the development side of things that I'm excited to talk about.
Killing Zombies – Lisa Long on The Product Experience
Mind the Product
JUNE 4, 2019
Ash Williams ( Evil Dead ); Columbus, Tallahassee, Wichita and Little Rock ( Zombieland ); Shaun ( Shaun of the Dead ); Alice ( Resident Evil ); Lisa Long ( ProductTank ). All have killed zombies, and entertained us as they did so… but only Lisa did so on stage at London’s ProductTank, giving us practical advice on how to kill off zombie features and products – and why it’s absolutely necessary to do so.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Everything You Need to Know About Refs in React
Modus Create
JUNE 5, 2019
The React API is fairly simple , even though it has been growing bigger. With recent features such as Context and Hooks, the whole ecosystem has become more complete. Yet, some concepts are usually a source of struggle for beginners and even experienced developers. One of them is the Refs API. Short for “reference”, refs are a way to access underlying DOM elements in a React component.
Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively
First Round Review
JUNE 4, 2019
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.
Announcing our new, customizable Inbox – now with apps
Intercom, Inc.
JUNE 5, 2019
Today, we’re announcing our reimagined Intercom Inbox , which you can customize with apps to work exactly the way you want to. As a support or sales rep, you’re expected to respond to customers fast , resolving issues or converting leads as quickly as possible without losing that personal touch. But because you use a variety of tools, you waste time switching between them to hunt for information, complete workflows, or copy and paste data.
How Netflix Built an Innovative Culture by Gibson Biddle
Mind the Product
JUNE 3, 2019
A fish swims along, passes another fish and shouts: “How’s the water?” The other fish looks at him and asks: “What the heck is water?”. This story illustrates how difficult it is to describe something we navigate every day, that defines what is possible, and in certain cases, enables us to do the impossible. In this talk, I do my best to describe what culture is and why it is so important as companies grow.
Build Your Best Product Strategy: An Action Plan You Can Start Now
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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Product Management: Dreams, Heartaches and the Great Indian Reality
NextBigWhat
JUNE 3, 2019
A whole bunch of newbie product managers and wannabe PMs are a victim of content marketing. They’ve imagined a discipline/role that is not practical. Their world view is based on the… The post Product Management: Dreams, Heartaches and the Great Indian Reality appeared first on NextBigWhat.
Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively
First Round Review
JUNE 3, 2019
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.
How to use betas to launch killer products
Mixpanel
JUNE 7, 2019
I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.
Making World Product Day a Day to Remember
Mind the Product
JUNE 3, 2019
Last month, we celebrated the second annual World Product Day, uniting product people around the world for a day of reflecting on our craft. And while the cakes have been eaten, team activities completed, and gatherings wrapped up, we’re still hearing stories of the great conversations that took place throughout the day. We wanted to share a few of these stories from ProductTank meetups around the world.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Are Product Managers Becoming Too Technical?
Product Management University
JUNE 3, 2019
Product managers with technical backgrounds have steadily increased over the years. Is this good or bad for the product management professions? It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The Playbook: Is the transition into product management longer and more challenging if you’re technical than if you come from a customer-facing role?
Why We Build Prototypes and How to Choose a Prototyping Tool to Speed Up You Work
UX Studio
JUNE 3, 2019
Why do we make prototypes? To test something we are working on. If we start prototyping right at the beginning of the design process, we can instantly gather feedback and reap the rewards. Want to know how to do it right and what kind of tools you can use instantly? In this article, I will guide you behind the idea of prototyping and show you some tips and tricks along the way to use it effectively.
TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy
Product Innovation Educators
JUNE 3, 2019
Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. We have talked twice before with Bruce McCarthy, co-author of the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty , to learn how to make roadmaps work for us instead of against us.
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