Gocious Blog

JUNE 15, 2022

Product roadmaps are a great way to keep track of your company's progress towards designing, building, and releasing new products to the market. A product roadmap creates a space where you can set goals, track performance, and make decisions for future development. When you have a plan to look over each product and product line, you'll be able to spot both the success and trouble spots with more insight and metrics to prove it.

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Gainsight

JUNE 16, 2022

If you’re crafting a product roadmap, your vision and internal alignment must be crystal clear. . Too often, product leaders start building their roadmap plans only to be bombarded with conflicting feedback in all directions. And all that noise can make it impossible to make any decisions, let alone choose the best one. . So, how do you get beyond the distractions to build a roadmap you can defend and align around?

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Product Talk

JUNE 15, 2022

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. – Tweet This.

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Alchemer Mobile

JUNE 16, 2022

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox. It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue.

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Feedback Software User Testing Customer Feedback Product Research 246

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

The Product Coalition

JUNE 15, 2022

Great products are the heartbeat of any successful SaaS business - which is why these 5 Product Managers are in high demand today. Continue reading on Product Coalition ».

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Product Manager Product Management Management Management 217

Mind the Product

JUNE 13, 2022

In his opening keynote session at #mtpcon SF+Americas 2022 day two, Oji Udezue, Product Lead at Twitter, examines the key elements needed to create impactful product systems that elevate everyone. [.] Read more » The post Product Systems: How to manufacture lightning in a bottle by Oji Udezue appeared first on Mind the Product.

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Leadership 184

Alchemer Mobile

JUNE 14, 2022

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today. However, all good things come to an end, or in this case, just need improvements to still be effective today. NPS versus NPS+.

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Product Research Feedback Software User Friction Customer Experience 246

The Product Coalition

JUNE 14, 2022

Product managers exist to ensure the right thing gets built in the right way and to be right about the thing — and that means a lot of… Continue reading on Product Coalition ».

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Intercom, Inc.

JUNE 13, 2022

Built for you is back – this time we’re revealing the powerful product updates we released in May! Last month we turned our attention to data – unleashing new features that help you improve how you collect, access, and use first-party data to influence your product and scale your business. Not only that, we also added some exciting new features that will help you enrich push notifications, manage your team permissions, perfect your Product Tours, and more.

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Testing

Mind the Product

JUNE 17, 2022

In this ProductTank London talk, Lisa Mo Wagner, Product Coach at codecentric AG, dives into the JEDI approach to discovery and delivery. Watch the video to see the talk in full, or read on for an overview of the key points. [.] Read more » The post Jedi discovery and delivery by Lisa Mo Wagner appeared first on Mind the Product.

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Product Research Product Strategy Strategy 165

UserInterviews

JUNE 17, 2022

The difference between content design and UX writing, how to do research for UX writing, and where UX writers sit in an org.

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The Product Coalition

JUNE 14, 2022

And the reasons why those matter Continue reading on Product Coalition ».

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Product Manager Product Management Management Management 153

Intercom, Inc.

JUNE 15, 2022

Product teams often fall into the trap of spending most of their time on the core functionality of the products they’re building. But focusing on the core product can often come at the expense of deeply considering what the onboarding process – the real-world process customers have to go through to start getting value from the product – will be like.

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User Testing Customer Experience Weak Development Team Customer Feedback 194

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mind the Product

JUNE 16, 2022

In this article, we will share some learnings about a widely-perceived problem for product teams: incomplete bug reports. We will also discuss how to improve your reporting workflow to speed up the resolution of bugs. [.] Read more » The post How to speed up your bug reporting workflow: a case study appeared first on Mind the Product.

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Article Startups Product Strategy Strategy 164

Alchemer Mobile

JUNE 16, 2022

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox. It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue.

Feedback Software 130

Feedback Software User Testing Customer Feedback Product Research 130

The Product Coalition

JUNE 11, 2022

Net-zero implementation may be a game-changer for you. “Change is hard, but change is good.”?—?Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change.

Customer Experience 137

Customer Experience User Testing Data Visualization Analytic Tools 137

Intercom, Inc.

JUNE 14, 2022

A sales-qualified lead (SQL) is a prospective customer who has indicated through a series of actions that they have a high probability of converting. Having expressed interest in your product or service and been vetted to ensure they meet the right criteria, a sales-qualified lead is now ready to move into your sales process. . In most cases, prospective customers enter the sales funnel once they’ve performed an action such as visiting your website or following you on social media.

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Data Visualization

Mind the Product

JUNE 14, 2022

airfocus recently invited three industry experts to discuss the use of product OKRs, why they are important and how best to approach using them. In this article, airfocus CEO Malte Schalz summarises the key points discussed, along with some practical tips the experts distilled for getting started with product OKRs. [.] Read more » The post Setting product OKRs properly and use them effectively appeared first on Mind the Product.

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Article Leadership 153

Alchemer Mobile

JUNE 14, 2022

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today. However, all good things come to an end, or in this case, just need improvements to still be effective today. NPS versus NPS+.

Product Research 130

Product Research Feedback Software User Friction Customer Experience 130

The Product Coalition

JUNE 14, 2022

Aggregation Theory describes how platforms come to dominate the industries in which they compete in a systematic way. Continue reading on Product Coalition ».

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Product Manager Product Management Management Management 132

Nir Eyal

JUNE 13, 2022

Humans have an evolutionary need to be challenged—to feel discomfort. We may not enjoy whatever discomfort we expose ourselves to in the moment—be it a physical, mental, or spiritual hardship—but doing so is key to personal growth and even just plain contentment. However, if we’re to take that first step outside of our comfort zone, we have to get comfortable with being uncomfortable.

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Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Mind the Product

JUNE 12, 2022

Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. In this Sunday Rewind post, we look back to delving into this methodology, looking at whether Product Managers can find the approach valuable. [.] Read more » The post SUNDAY REWIND: Dual-Track Agile: Why messy leads to innovation appeared first on Mind the Product.

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Agile Development Product Manager Product Management 142

Johanna Rothman

JUNE 13, 2022

In Part 1 , I said that customers need a different kind of roadmap than teams do. Teams need the focusing details now and a way to look forward. But, depending on where your product is in the market, your customers might want or need different information. Let's start there. One thing to remember: you might not need a customer-facing roadmap at all if you release often enough.

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Roadmap Customer Feedback User Testing Customer Experience 118

The Product Coalition

JUNE 11, 2022

A 10-step guide to more effective discussions Continue reading on Product Coalition ».

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Leadership Management Management 132

Intercom, Inc.

JUNE 14, 2022

Tiered support refers to support models that are organized with multiple levels or tiers of support. These tiers are organized strategically to ensure that the appropriate actions can be taken efficiently and effectively to resolve any customer challenges or concerns. A tiered support customer service model involves creating different levels or “tiers” of support to help you more easily allocate resources, create escalation paths, and give each customer service challenge the right level of atten

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Customer Experience Reference Engineering Information 118

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Mind the Product

JUNE 14, 2022

Matt Walton was one of the founders of FutureLearn, where he scaled the product team and organisation from nothing to the significant player in online education that it is today. He joins us on the podcast to level up our retro game. [.] Read more » The post Rerun: Using retros to create continuous improvement – Matt Walton on The Product Experience appeared first on Mind the Product.

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The Product Guy

JUNE 13, 2022

Don’t stop learning and don’t stop being curious! Watch and learn more from product management expert, Mihaela Draghici.

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Product Manager Product Management Management Management 113

The Product Coalition

JUNE 17, 2022

Are you still not quite sure what Agile is, or are you sure if it is relevant today? This article is for you. Continue reading on Product Coalition ».

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