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When a +10% isn’t really a +10%. OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :(. Turns out usually it goes up a little bit, or maybe not at all. Why is that? Let’s call this the “ Conservation of Intent.” The difference between high- and low-intent users.
Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch.
How to tell your product’s tale A user story is, get this, a story about your user. These artifacts serve as an account of how your user should ultimately experience the product that you’ve determined you need to build. They are typically the artifact that product managers develop in their roles of asking for particular user experiences from their engineering teams.
Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours. For example, I never used to think myself as somebody who is good at writing, and I wasn’t particularly good at it at school.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”.
By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”.
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.
Don’t let your calendar get in the way of doing what’s important as a product manager. Experienced product managers benefit from what they learned from previous successes and failures. That experience is valuable. However, they can also pick up some bad habits along the way. Some bad habits may be from a lack of knowing better but others come from routine and a “this is how we do it”-sort of mentality that too often develops over time in many organizations.
Being in product management can have its ups and downs. But when you really dig in there can be found the BEST. See what product expert, Jordan Bergtraum, has to say on this topic.
The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about. Paul makes us aware that all the things we build are temporary – including the code for the Intercom messenger V3 which was deleted five days after Paul’s presentati
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.
Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. Proxy users are people who are not actually your users, but are close enough that they know what your users would want… up to a point.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.
Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.
What problems arise in agile teams and how to measure them? Product Agility As our product scales, team size grows and we adopt more processes and infrastructures, the complexities to which they adhere to become immense. Sometimes processes malfunction, team is devoid of motivation or lacks the necessary impetus to deliver the best version of the product.
As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not built to take in and process data points, we’re built to understand the world around us through story.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.
Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.
According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”. Product Managers are often described as “the CEO of the product”. Marty Cagan says the role of the Product Manager is “to discover a product that is valuable, usable and feasible”.
A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.
5 recent U.S. studies that shape the future of managing remote teams Here at RealtimeBoard, we are creating a visual collaboration tool that helps leading organizations from all over the world (including Fortune 500 companies) create innovative products. We are always curious to hear their stories on how they manage remote or collocated teams and […].
Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. It requires organizations, from analyst to executive, to internalize the fast-paced world we live in and to adopt modern workflows that enable them to compete.
A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.
Put your learn mode in overdrive and boost creativity by asking *stupid* questions Unsplash What do product managers want to ask at engineering meetings but are too afraid to for fear of looking stupid? Are you new in your PM position? You might wonder how you’re going to handle the meetings with engineering without showing your lack of technical understanding and losing “cred” with the engineers.
You asked, we listened. The new, widely requested “Free Text” tool takes versatility in story mapping to a whole new level. It has universal functionality and is a handy tool for your building process. Let’s take a look at just a few of the ways free text can make your story maps your own. Customization. To create free text, drag the “Free Text” icon onto any area of your board.
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