Lead on Purpose
AUGUST 28, 2017
Amazon, Intuit, Airbnb, Disney, FedEx and Uber…what do these companies have in common? They know their customers. They don’t just know about their customers, they know why their customers ‘hire’ them and their products to do specific jobs.
The Secret PM Handbook
SEPTEMBER 1, 2017
No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it? Customers often make feature requests that seem obvious on the surface, but which in fact are misguided or a bad idea. My goal is to be able to tell them that we won’t implement that feature, and have them thank me for that answer.
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Mind the Product
SEPTEMBER 1, 2017
There is probably one part of the product management job we can all agree is the hardest – people. People are unpredictable, they have strong opinions and unconscious biases. Many people in your organisation have more power than you, yet they are wrong just as often. In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest
The Product Guy
AUGUST 30, 2017
Guest Post by: Liel Aharon (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Felix Sargent]. At the end of 2015 I was in the worst nightmare of any Product Manager. I had a strong roadmap, clear goals and a vision for the product. The team had been working for almost a year and had a huge amount of code under their belts. We would regularly meet to discuss the features required, what the customers expected.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Clever PM
AUGUST 31, 2017
There are a great many company cultures in the world that go out of their way to avoid conflict of any kind. And, while the intent is good — nobody wants to work in a combative workplace — the common practice of lumping all conflict together into a single bucket and trying to toss it […].
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
AUGUST 30, 2017
First coined in the mid 20th century, the term “speculate to accumulate” refers to the need invest (at some degree of risk) in order to make meaningful gains. In other words; roll the dice, take a punt, have a gamble. This is a risky strategy for product managers, and if your gambling skills are anything like mine you’re far more likely to end up backing the three-legged donkey that never makes it over the finishing line.
Daniel Elizalde IoT Blog
AUGUST 28, 2017
Welcome to IoT Shop Talk, a new series at TechProductManagement. IoT Shop Talk features in-depth conversations with product leaders on what it takes to build great IoT products…all from a Product Management perspective. In this edition of IoT Shop Talk, I’m talking with Paul Jauregui, VP of Marketing at Praetorian. Praetorian provides comprehensive, end-to-end security services […].
The Product Guy
AUGUST 29, 2017
Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).
The Secret PM Handbook
SEPTEMBER 1, 2017
No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it? Customers often make feature requests that seem obvious on the surface, but which in fact are misguided or a bad idea. My goal is to be able to tell them that we won’t implement that feature, and have them thank me for that answer.
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Mind the Product
AUGUST 28, 2017
Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. It has been running for 17 years and has raised in excess of £3 billion to date. Jamie has worked at JustGiving for seven years. He joined JustGiving after two years at Vzaar, a startup that focuses on video streaming.
Product Management University
AUGUST 28, 2017
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure.
Mironov Consulting
AUGUST 27, 2017
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. — Peter Drucker (or Steve Johnson)*. Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.
Johanna Rothman
AUGUST 31, 2017
Many teams and organizations try to create one-quarter roadmaps. Here are the problems I see: Teams spend a ton of time estimating what they might do and then they select what will fit into a quarter. They feel or are asked to commit to all that work. The product managers and project portfolio managers depend on the team finishing everything the team commits to.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Mind the Product
AUGUST 31, 2017
Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab
UX Studio
AUGUST 28, 2017
Do like every great coach does, and get to know the tactics of the other team before getting into the match. Adjust tactics and figure out playing field positioning. Also, learn from others’ mistakes. For this reason, competitor analysis represents one of the most easily accessible methods to get a product on the right track. And I can already hear why not to do this.
Amplitude
AUGUST 30, 2017
At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. Product managers and data scientists from Intuit, Under Armour, MINDBODY and Against Gravity shared with us the strategies they use to uncover their core metrics, figure out the types of insights they look for in their data and the role product analytics play in their product decision making.
The Accidental Product Manager
SEPTEMBER 1, 2017
Could Amazon become the next big furniture seller? Image Credit: Buck Lewis.At some point in time we all have the need to get some furniture. When this happens to you, what do you do? Where do you go to get furniture? If you are like a lot of us there is probably some local store that runs a million ads on TV or in the newspaper that is the place that we all start our search at.
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Mind the Product
AUGUST 29, 2017
Hassen Karaa is a Director of Product Management for Okta’s Identity Products. Hassen and his team lead the strategy, roadmap, and delivery for Okta’s Access and Lifecycle Management line of products. Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!
Revulytics
AUGUST 29, 2017
When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list. Determining how changes to legacy versions of your software product will affect your customer base is one of the hardest parts of the job. Balancing the needs of your oldest – and many times largest – customers, while ensuring your products stay on a path to innovation that keeps them competitive can be chall
Miro
AUGUST 30, 2017
Interview On being a digital nomad and running a nomadic business Melissa Ng, founder of MELEWI Melissa Ng is the founder of MELEWI, a traveling design studio made up of seven talented people based around the world. While living as digital nomads, the members of MELEWI have completed successful projects for McDonald’s, Visa and Samsung. […]. The post Melissa Ng, founder of MELEWI, on being a digital nomad and running a nomadic business appeared first on RealtimeBoard Blog.
Roadmunk
AUGUST 31, 2017
Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. A marketing roadmap tells the story of your marketing strategy. As leader of the marketing team here at Roadmunk, I leverage a few iterations of my roadmap to communicate our team’s initiatives across our entire company.
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Product Innovation Educators
AUGUST 28, 2017
Listen to the Interview for Product Managers and Innovators. The topic of this episode is crisis management — meaning a crisis that threatens the reputation of a brand or product. When a crisis happens that involves a product, the product manager is expected to help with the issues. Also, as you take on more leadership responsibilities, it becomes more likely, if a crisis occurs, that you’ll be part of the team helping to manage the problem.
The Accidental Product Manager
AUGUST 28, 2017
Everything was going great at Twitter, what happened? Image Credit: Kooroshication. So here’s a question for you: do you “tweet”? By that question, of course, I mean do you use the social networking tool Twitter? During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length?
dscout People Nerds
AUGUST 28, 2017
Buzzfeed’s Anne Helen Petersen on popularity and what it tells us about ourselves.
TSIA
SEPTEMBER 1, 2017
If you’re an industrial equipment, telecommunications, or healthcare organization with hardware on a customer site, you’re going to want to understand how artificial intelligence (AI), business analytics, and machine learning fit into the picture. Through conversations with our membership community and TSW conference attendees, it’s become clear that these are are all hot topics that technology suppliers are interested in learning more about but are still having a hard time und
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Product Innovation Educators
SEPTEMBER 1, 2017
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. What has made Apple so successful? They are product driven but not in the sense of developing products and then finding customers for the products. They start with the customer and the experience the customer values.
Sequent Learning
SEPTEMBER 1, 2017
The post The Trampoline Experience – Don’t Jump To Conclusions! appeared first on Sequent Learning Networks.
UserTesting
AUGUST 31, 2017
Managing a lot of tests can be a challenge but the reward of targeted, actionable insights make it worth the effort. To help make that effort a little easier we’ve designed a new dashboard that helps our customers easily access … The post Introducing the new and improved UserTesting dashboard appeared first on UserTesting Blog.
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