Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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10 Habits of Highly Effective Product Managers

The Product Coalition

How do you stack up? Continue reading on Product Coalition ».

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Three Business Efficiency Metrics Every Product Manager Must Know

Gainsight

This article was originally published in Fast Company. Interest rates are soaring. Currency pressure is mounting. A recession may be looming. These macroeconomic headwinds are hard enough to deal with on their own. But if you’re a fast-growing product company—for which the traditional playbook is to grow at all costs—then times are doubly difficult.

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Adopting a product-centric approach to better address customer needs

Mind the Product

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction. [.] Read more » The post Adopting a product-centric approach to better address customer needs appeared first on Mind the Product.

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User Retention Defines Your Product’s Success: Here Are 3 Ways to Improve It

The Product Coalition

When user acquisition efforts kick off, it’s exciting to see that first flood of new users come in. However, the most important?—?and hardest?—?part of your product’s success is keeping those users loyal once you’ve garnered their attention. For most businesses, the number of users who churn in the first session ranges from 20% to 60%. But focusing on improving and increasing user retention will enable sustainable compound product growth.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail. But where do you begin? This article dives into what a marketing roadmap is and how you can build yours effectively.

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What is Product Portfolio Management? PPM Explained

Product Management University

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

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5 Steps to Product Strategy Powered by Stakeholders

BrainMates

5 Steps to Product Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team. No wonder the bar keeps getting higher and higher for product managers to be brilliant at cross-functional collaboration!

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Human Relationships are Product Management

Feedback Loop

Jamin Brazil is managing director of HubUX for Voxpopme.

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10 Real-Time Customer Engagement Techniques That Drive Loyalty and Retention

Userpilot

In today’s world, real-time customer engagement is one of the most important ways to ensure continued business growth and customer success. Real-time customer engagement refers to the ability to provide contextually relevant interactions at the speed the customer wants you to. This usually comes in different forms of adapted content, like recommendations based on previous searches, in-app guidance based on user behavior, responses to social media comments, etc.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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6 Tips to Avoid App Uninstalls

Alchemer Mobile

When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Consumers, however, have limited storage, short attention spans, and little patience for sub-par performance. App uninstalls are common and any app that fails to dazzle users, doesn’t offer value, or does not provide lucrative incentives to keep using the app, is likely to go down the uninstall path within the first three days.

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Master the art of leading through influence by Shyvee Shi

Mind the Product

In this #mtpcon SF+Americas 2022 breakout session, Shyvee Shi, Product Manager at Linkedin Learning discussed influencing without authority in product management. Watch this video or read on for key highlights from the talk! [.] Read more » The post Master the art of leading through influence by Shyvee Shi appeared first on Mind the Product.

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11 Books Every Product Manager Should Read at Least Once

The Product Coalition

Don’t miss these gems, they can 10X your career. Continue reading on Product Coalition ».

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Labeling Yourself is Keeping You Down, Do This Instead

Nir Eyal

Recently, after I gave a virtual presentation on my book Indistractable , a listener wrote something in the Zoom chat that drove me bonkers: “This is great but wouldn’t work for me. I’m a Gemini.” Insert face plant. The post Labeling Yourself is Keeping You Down, Do This Instead appeared first on Nir and Far.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Gather More Mobile Customer Feedback

Alchemer Mobile

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: . The importance of gathering mobile customer feedback. How to gather mobile app feedback .

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A guide to machine learning Part 2: Set yourself up for success

Mind the Product

The reduction in the cost of compute and a growing understanding of what the technology can do means that machine learning (ML) is starting to become a tool that any software company can use. But how do you set yourself up for success? Here’s a rundown of the things you need to consider. TL;DR Is [.] Read more » The post A guide to machine learning Part 2: Set yourself up for success appeared first on Mind the Product.

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Five Ridiculously Good Designs All Product Managers Should Learn From

The Product Coalition

Continue reading on Product Coalition ».

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A Basic Product Process

The Product Guy

Dual stream product process can be great to maximize product execution. Watch and learn more from product management expert, Mihaela Draghici.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How to Automate Customer Engagement in SaaS: A Quick Guide to Customer Engagement Automation

Userpilot

Let’s be honest: It is harder, if not impossible, to grow your SaaS if you don’t automate customer engagement. Imagine the hell it’d be to follow an omnichannel approach to engage customers and be tasked to deliver a personalized experience on each channel, manually. With customer engagement automation, you can simply set it up and focus on more important tasks.

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SUNDAY REWIND: Mastering the problem space for product/market fit by Dan Olsen

Mind the Product

This week’s Sunday rewind is Dan Olsen’s talk from mtpcon San Francisco on mastering the problem space for product/market fit. In it, Dan, author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it. Dan starts by running through the elements of his product/market fit pyramid and then [.] Read more » The post SUNDAY REWIND: Mastering the problem space for product/market fit by Dan Olsen appeared first on Mind the Product.

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Why Product Managers Need To Join a Debating Club

The Product Coalition

Including a nifty Miro Icebreaker game [link] For good ideas and true innovation, you need human interaction, conflict, argument, debate?—?Margaret Heffernan It has been 7 years since I joined the Leiden Debating Union. I got inducted into the fascinating world of debating, and I have enjoyed some great debates. It was my wife, (shoutout here you’re the best, ??

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eG Innovations Korea Customer and Partners Day 2022 ??

eG Innovations

The eG Innovations Korea Customers and Partners Day 2022 was held on November 10th. 2022?? eG Innovations Korea Customer and Partner’s Day? ?? ? eG Enterprise? ?? ??? ??? ?? ????? ??? ?????????? ??? ?? ??? eG Enterprise ???? ??? ?? ??, ???? ???? ? eG Innovations? ??? ?????? ???? ?? ?? ?? ??? ??? 2022? 11? 10? ?? ???? ??? 37? ??? ????? ???? ???????. ??

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Using the RACE Framework to Drive Conversion for Your SaaS

Userpilot

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

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A quick look at decision supervision by Lucy Spence

Mind the Product

In her digital breakout session at #mtpcon London 2022, Lucy Spence, Product Director at Appvia discusses her experience with making decisions and how she evolved her decision-making into strategies. Read on for key highlights from the talk. [.] Read more » The post A quick look at decision supervision by Lucy Spence appeared first on Mind the Product.

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Progressive Web Apps vs. Native Apps: Which One Should You Pick?

The Product Coalition

Where do we even start? Pretty sure though that this isn’t the first post you are stumbling across in your search for information on Progressive Web Apps (PWAs) and native apps. But if you’re here, then it’s either of two things: First, you are still in dilemma about your decision on whether to go for a PWA or a native app and are looking for reasons to fortify your decision.

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Conversations with Chief Innovators: Bialek

Modus Create

Welcome to Conversations with Chief Innovators, in which our CEO Pat Sheridan discusses innovation in business with transformational leaders across industries. In the fourth episode, we bring you Raj Banga , Director of Technology Innovation at Bialek Environments. Watch the full episode below. Over the past few years, Raj Banga has witnessed and navigated inflection points in several industries. .

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service.

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The F words of highly successful product organisations by Saielle DaSilva

Mind the Product

In her keynote session at #mtpcon London 2022, Saielle DaSilva, Global VP of Design at StepStone explains the power of giving a f**k, describing through five f-words how we can add value, achieve alignment and make better decisions while creating a more inclusive and caring culture. [.] Read more » The post The F words of highly successful product organisations by Saielle DaSilva appeared first on Mind the Product.

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How To Build An Achievable Product Roadmap?

The Product Coalition

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. This could happen for multiple reasons. Maybe the estimates were not accurate.

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