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Discover the 10 principles to be a successful customer-centric product team to drive positive customer outcome and increased loyalty. Read more » The post The ten truths of customer-centric product teams appeared first on Mind the Product.
Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. However, there is a bit of a problem with this plan. If our product becomes too popular, there will be other companies that start to make copies of our products. They may try to place their products in front of our customers by getting retailers to carry their products.
Grand Theft Auto 6 and the future of AI If you happened to miss it, a few weeks back, here is the game trailer for Grand Theft Auto 6. It’s worth watching, and is amazing on multiple levels. But GTA 6 might be the peak of the open world category, untouched by the next wave of tech, particularly generative AI. Let’s start some facts: First, GTA has a reported budget of $1-2B, making it THE MOST EXPENSIVE GAME EVER Not only is this the most expensive game ever, but compare it to movies
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing. In this article, we dive deep into what a product marketing framework is and explore its essential components.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Our next article in the prioritization series* tells about different types of business organizations. To illustrate the differences between them, we’ll use a tree metaphor created by Alexey Kulakov, JetStyle ’s CEO and co-founder. To be on the same page, let’s agree that a business is best described as a continuous process of value delivery; this idea will help us reveal the tree metaphor.
In an exclusive interview at Web Summit, we sat down with Cassie Kozyrkov, the CEO at Data Scientific and Google's first Chief Decision Scientist, to delve into the world of data, artificial intelligence (AI), and the crucial role of product managers in navigating this ever-evolving landscape. Read more » The post The critical role of product managers in the world of AI: Cassie Kozyrkov (CEO, Data Scientific, Google) appeared first on Mind the Product.
In an exclusive interview at Web Summit, we sat down with Cassie Kozyrkov, the CEO at Data Scientific and Google's first Chief Decision Scientist, to delve into the world of data, artificial intelligence (AI), and the crucial role of product managers in navigating this ever-evolving landscape. Read more » The post The critical role of product managers in the world of AI: Cassie Kozyrkov (CEO, Data Scientific, Google) appeared first on Mind the Product.
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. It achieves this by setting overarching goals for the entire portfolio. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
Every product development team wants to create the best product possible. It’s easy to generate and collect great ideas. Still, it’s more challenging to explore the best options, let alone decide on the winning version that will please the customer and be commercially viable. Scoring methods can help sift through a long list of ideas, but how does the product team choose which ones to develop?
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Product backlog refinement is an ongoing process in agile development where the team collaboratively reviews, prioritizes, and updates items in the product backlog to ensure its readiness for upcoming sprints. It involves continuous adjustments, additions, and clarifications to optimize the backlog for efficient development and delivery.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Matt Phillips, whose session is titled “The Mindsets of Breakthrough Innovators.” Matt shared that successful innovators and entrepreneurs think differently from other people.
The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? Or what if you’re just getting started with an idea and your product doesn’t even exist yet?
This piece highlights the learnings gained by sunsetting your first product, sharing the lessons learnt in the process. Read more » The post Failing forward: Killing your first product appeared first on Mind the Product.
While transactional chatbots can handle general inquiries and conversations, chatbots can be designed to do more. We’d like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. We also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. This is a recipe for failure: there are no generic product strategies or corporate strategies , and IMHO therefore no context-free prioritization models, metrics, or product goals.
How do you conduct root cause analysis in product management? This is the main question we explore in this article. We also explain why it’s important for product managers and share useful tips. Let’s dive in, shall we? TL;DR Root cause analysis (RCA) is a problem-solving process that focuses on identifying their underlying causes. RCA helps organizations eradicate recurring issues and not just symptoms.
Discussing the creation of outstanding digital products is a frequently addressed subject within the community. So on this week's podcast, we had the privilege of hosting Dominik Busching, Head of Product Management at Tado. In this episode, Dominik offers valuable insights into how product managers can effectively build and innovate with both hardware and software products.
Product leadership is such a hard role, one of the hardest. You live at the heart of endless conflicts caused by a variety of points of view that collide with each other. You are involved in complex decision-making under extreme uncertainty. Here is a simple tool that will help you shine and help others along the way. Photo by Jessica Lewis ? thepaintedsquare from Unsplash As a board member at ProductX — the largest product conference in Israel — I met last week with a guest speaker to prepare
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Brought to you by: • CommandBar —AI-powered user assistance for modern products and impatient users • Miro —A collaborative visual platform where your best work comes to life • Vanta —Automate compliance. Simplify security. — Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast.
Every organization needs to decide which metrics they will track and measure. These metrics are indicators of your company's internal health, the performance of your products on the market, and the efficiency of your processes. Without tracking, measuring, and analyzing these figures, there is no definitive way to show success, find improvement opportunities, or learn from mistakes.
Explore the ins and outs of the product management realm in our latest ProductTank Spotlight. We've caught up with Shi En Wong, Senior Product Manager at Helicap, and the brains behind ProductTank Singapore, to get insights into what's happening in the Singaporean product landscape and what lies ahead for the product community. Read more » The post ProductTank Singapore: Fostering connections and building bridges in product appeared first on Mind the Product.
As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. Perhaps that’s why you decided to become a writer, because to write usually motivates one to learn more about things.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in! TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion.
Prologue: Who should spend the time to make a killer portfolio website? Consider this: What’s your unique UX superpower? What’s the one trait that makes you irresistible to potential interviewers? For those fortunate to have a track record of successful products at renowned companies, a portfolio website might seem like a “just for fun” move. However, if you’re a budding student, someone at a startup, agency, consultancy, or simply someone who is not as confident in their career record, your por
We look back at advice from Mind the Product’s managing director Emily Tate on how product people might develop a personal growth plan in this week’s Sunday Rewind. Read more » The post SUNDAY REWIND: A well-rounded personal growth plan appeared first on Mind the Product.
For 2024, several excellent conferences dedicated to product management are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. I also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? These are the main questions we discuss in this article. Let’s get right into it! TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.
The explosion is all the hard work and failures made by other teams Yes, that’s a Nicolas Cage meme — you’re welcome. I‘ve started a new thing, and it’s called UX Cheatsheets ?. It’s a deep dive on a specific area of product design, and a handful of quick wins that I’ve seen other product teams do really well. Right, enough preamble, let’s talk about upselling, trials and churn. ?
The Problem Churn is the silent killer. It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. That can make churn an existential problem that it pays to understand and solve.
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