Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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The ten truths of customer-centric product teams

Mind the Product

Discover the 10 principles to be a successful customer-centric product team to drive positive customer outcome and increased loyalty. Read more » The post The ten truths of customer-centric product teams appeared first on Mind the Product.

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How Can Product Managers Stop Copycat Products?

The Accidental Product Manager

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. However, there is a bit of a problem with this plan. If our product becomes too popular, there will be other companies that start to make copies of our products. They may try to place their products in front of our customers by getting retailers to carry their products.

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The most expensive game cost over $1B, and how AI will transform it

Andrew Chen

Grand Theft Auto 6 and the future of AI If you happened to miss it, a few weeks back, here is the game trailer for Grand Theft Auto 6. It’s worth watching, and is amazing on multiple levels. But GTA 6 might be the peak of the open world category, untouched by the next wave of tech, particularly generative AI. Let’s start some facts: First, GTA has a reported budget of $1-2B, making it THE MOST EXPENSIVE GAME EVER Not only is this the most expensive game ever, but compare it to movies

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Pines, Oaks and Bushes in the Corporate Forest: Types of Business Architecture as Trees

The Product Coalition

Our next article in the prioritization series* tells about different types of business organizations. To illustrate the differences between them, we’ll use a tree metaphor created by Alexey Kulakov, JetStyle ’s CEO and co-founder. To be on the same page, let’s agree that a business is best described as a continuous process of value delivery; this idea will help us reveal the tree metaphor.

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Everything You Need to Know about Product Portfolio Strategy

Roman Pichler

Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. It achieves this by setting overarching goals for the entire portfolio. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.

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Does Set-Based Design Lead to Better Products?

Gocious Blog

Every product development team wants to create the best product possible. It’s easy to generate and collect great ideas. Still, it’s more challenging to explore the best options, let alone decide on the winning version that will please the customer and be commercially viable. Scoring methods can help sift through a long list of ideas, but how does the product team choose which ones to develop?

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How Gong builds product

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. Don’t miss Lennybot ✨ (an AI chatbot trained on my newsletter posts, podcast interviews, and more) and my new swag store (great gifts for your favorite PM, or yourself!).

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Strategic Product Backlog Refinement: Tools and Techniques for Agile Success

ProductBoard

Product backlog refinement is an ongoing process in agile development where the team collaboratively reviews, prioritizes, and updates items in the product backlog to ensure its readiness for upcoming sprints. It involves continuous adjustments, additions, and clarifications to optimize the backlog for efficient development and delivery.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? Or what if you’re just getting started with an idea and your product doesn’t even exist yet?

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How To Train a Transactional Chatbot Using Reinforcement Learning?

The Product Coalition

While transactional chatbots can handle general inquiries and conversations, chatbots can be designed to do more. We’d like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. We also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.

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How to build great hardware and software products Dominik Busching (Head of Product, tado)

Mind the Product

Discussing the creation of outstanding digital products is a frequently addressed subject within the community. So on this week's podcast, we had the privilege of hosting Dominik Busching, Head of Product Management at Tado. In this episode, Dominik offers valuable insights into how product managers can effectively build and innovate with both hardware and software products.

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473: The Mindsets of Breakthrough Innovators – with Matt Phillips

Product Innovation Educators

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Matt Phillips, whose session is titled “The Mindsets of Breakthrough Innovators.” Matt shared that successful innovators and entrepreneurs think differently from other people.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Good Strategy, Bad Strategy | Richard Rumelt

Lenny Rachitsky

Brought to you by: • CommandBar —AI-powered user assistance for modern products and impatient users • Miro —A collaborative visual platform where your best work comes to life • Vanta —Automate compliance. Simplify security. — Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  This is a recipe for failure: there are no generic product strategies or corporate strategies , and IMHO therefore no context-free prioritization models, metrics, or product goals.

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SUNDAY REWIND: A well-rounded personal growth plan

Mind the Product

We look back at advice from Mind the Product’s managing director Emily Tate on how product people might develop a personal growth plan in this week’s Sunday Rewind. Read more » The post SUNDAY REWIND: A well-rounded personal growth plan appeared first on Mind the Product.

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The Power of Summaries

The Product Coalition

Product leadership is such a hard role, one of the hardest. You live at the heart of endless conflicts caused by a variety of points of view that collide with each other. You are involved in complex decision-making under extreme uncertainty. Here is a simple tool that will help you shine and help others along the way. Photo by Jessica Lewis ? thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Root Cause Analysis in Product Management: A Step-By-Step Guide

Userpilot

How do you conduct root cause analysis in product management? This is the main question we explore in this article. We also explain why it’s important for product managers and share useful tips. Let’s dive in, shall we? TL;DR Root cause analysis (RCA) is a problem-solving process that focuses on identifying their underlying causes. RCA helps organizations eradicate recurring issues and not just symptoms.

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Three Agile Metrics to Track and Measure: Outcomes, Flow & Competency

Gocious Blog

Every organization needs to decide which metrics they will track and measure. These metrics are indicators of your company's internal health, the performance of your products on the market, and the efficiency of your processes. Without tracking, measuring, and analyzing these figures, there is no definitive way to show success, find improvement opportunities, or learn from mistakes.

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ProductTank Singapore: Fostering connections and building bridges in product

Mind the Product

Explore the ins and outs of the product management realm in our latest ProductTank Spotlight. We've caught up with Shi En Wong, Senior Product Manager at Helicap, and the brains behind ProductTank Singapore, to get insights into what's happening in the Singaporean product landscape and what lies ahead for the product community. Read more » The post ProductTank Singapore: Fostering connections and building bridges in product appeared first on Mind the Product.

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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. Perhaps that’s why you decided to become a writer, because to write usually motivates one to learn more about things.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? These are the main questions we discuss in this article. Let’s get right into it! TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

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Why your UX Portfolio is not getting interviews in 2024? Do’s & Don’ts!

UX Planet

Prologue: Who should spend the time to make a killer portfolio website? Consider this: What’s your unique UX superpower? What’s the one trait that makes you irresistible to potential interviewers? For those fortunate to have a track record of successful products at renowned companies, a portfolio website might seem like a “just for fun” move. However, if you’re a budding student, someone at a startup, agency, consultancy, or simply someone who is not as confident in their career record, your por

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Failing forward: Killing your first product

Mind the Product

This piece highlights the learnings gained by sunsetting your first product, sharing the lessons learnt in the process. Read more » The post Failing forward: Killing your first product appeared first on Mind the Product.

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Product Management Conferences To Attend In 2024

The Product Coalition

For 2024, several excellent conferences dedicated to product management are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. I also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in! TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion.

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Consider This: The Churnstile of Death

Haines-Group

The Problem Churn is the silent killer. It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. That can make churn an existential problem that it pays to understand and solve.

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Why Not Become a UX Designer in 2024?

UX Planet

The appeal of being a UX designer is greater than ever in a world where digital interfaces are driving change.

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