Creative Shortcuts and Why Your Product Marketing Needs Metaphors
The Product Coalition
MAY 20, 2023
Marketing is not just about being heard; it’s about being remembered — so make sure your story sticks.
Sat.May 20, 2023 - Fri.May 26, 2023
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Responsibility vs. Risk: Building Resilient Product Teams and a Culture of Excellence
Emerge Insights
MAY 22, 2023
In the dynamic landscape of digital product management, the culture we cultivate within our teams often determines the trajectory of success. A pivotal facet of this culture is the intertwined relationship between individual responsibility and our tolerance for risk. How we perceive and leverage these foundational elements can significantly influence our ability to navigate the […] The post Responsibility vs.
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How to Launch a Successful Feature Release? A Guide
Userpilot
MAY 21, 2023
Delivering a successful feature release is no easy task. It is extremely time-consuming and pretty stressful because you need to get it right the first time. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases.
Qualifying Your Account Executives Before a Demo
Product Management University
MAY 24, 2023
If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer. The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Product Managers Want To Know: Do Suggestions Help Move Products?
The Accidental Product Manager
MAY 22, 2023
Is making a product suggestion a good thing? Image Credit: Hash Milhan As any of us who have gone shopping online know, online retail sites often make product suggestions based on our browsing history. New research is suggesting that this may be a mistake. The reason is that it turns out that consumers dislike being observed while they are deliberating.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Visualizing the Impact of Beta Testing
Centercode
MAY 24, 2023
In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.
Is Conversational UI the New Standard for Digital Application Design?
The Product Coalition
MAY 23, 2023
Conversational UI: The Game-Changer in Data Interaction and Application Design We all by nature are social animals and enjoy conversation and interaction. Its no surprise that we also navigate towards behavior's and experiences that mirror our instincts. The emergence of conversational UI represents a leap in that direction that will reshape and redefine how we all will interact with data and information in the future.
World Product Day 2023: Learnings from around the globe
Mind the Product
MAY 23, 2023
Today marks this year’s World Product Day! An occasion to celebrate product people from around the world who make it their core purpose to build great products. We figured there was no better way to celebrate than to look back over the past year at some of the best insights from our amazing ProductTanks around the world. Read more » The post World Product Day 2023: Learnings from around the globe appeared first on Mind the Product.
Thoughts for In-The-Job-Market Product Leaders
Mironov Consulting
MAY 21, 2023
I’ve had a lot of discussion over the last few months with product leaders looking for their next opportunity. Some of this is normal exec-level churn (the half-life of a CPO role is about 20 months) and some from the recent wave of tech layoffs. As a sounding board for many going through this, here are a few ideas. 1. Pace yourself.
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
The Ultimate Guide to UX Research Methods
dscout People Nerds
MAY 23, 2023
Look no further: This deep dive has how-tos, best practices, and prime advice on key approaches to user research.
The Rise of Product-led Transformations
The Product Coalition
MAY 22, 2023
In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted.
Quick read: Best practices for picking product metrics
Mind the Product
MAY 22, 2023
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more » The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.
The Power of Failure (for life and research) with Kevin Kelly, Publisher and Founding Editor of Wired
UserInterviews
MAY 24, 2023
The senior maverick of Wired gives expert advice on turning failure into success, battling your own biases, and prototyping your own life.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
A/B Test Hypothesis Definition, Tips and Best Practices
AB Tasty
MAY 22, 2023
Establishing insightful, effective A/B test hypotheses is half the battle of conversion rate optimization. We'll show you how.
Casino Game App Development: What Game Enthusiasts Need to Know
The Product Coalition
MAY 24, 2023
Many games come and go in the world, but casinos and gambling have always enthralled and attracted many people for a long time. Me also! People from various generations participate in casino gaming to try their luck at the casino table. To participate in this game, you have used to travel miles away to experience the thrill of this gaming. Right! But today, the advancement of technology helps you to become more accessible to gamblers.
Why customer support is a vital part of brand promise
Mind the Product
MAY 25, 2023
Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy. Read more » The post Why customer support is a vital part of brand promise appeared first on Mind the Product.
Survey Translation 101: A Guide for SaaS Companies
Userpilot
MAY 25, 2023
How can you translate a survey into a language that your users prefer? That’s exactly the question our guide tackles. It also looks at the most common challenges that you can come across, goes into detail about two approaches to survey translation (human and automatic), and shares a few translation best practices. Finally, it shows how you can translate your surveys easily and automatically with Userpilot to collect user sentiment data.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Common Mistakes Product Managers Make in Their Roadmaps
Gocious Blog
MAY 23, 2023
Product management is challenging, that's for sure. You've got a big job—keeping products on track, making presentations, updating data, maintaining company goals and product strategies, and so on. It can quickly become difficult to stay organized. The right tools can help make the job easier. The best product roadmaps help minimize errors and streamline product development.
Visual Notes on Marketing Myopia by Theodore Levitt
The Product Coalition
MAY 21, 2023
The notes uncover the myth of a growth industry and the key factors that lead to an industry’s decline; why it is important to reevaluate over time the products and business a company is in and much more. If you work in the product space, you’ve likely come across the influential ideas of Theodore Levitt. One of his famous quotes states that customers don’t buy a quarter-inch drill; they buy a quarter-inch hole.
Collaborating with stakeholders to transform communication in healthcare by Jack Francis
Mind the Product
MAY 26, 2023
In this ProductTank Edinburgh talk, Jack Francis, founder and managing director of Pogo Digital Healthcare, talks about his experience in digital healthcare and how his product aims to enable better communication in the NHS. Watch the talk in full, or read on for an overview: Background Jack says that Pogo paired with stroke physician Professor Read more » The post Collaborating with stakeholders to transform communication in healthcare by Jack Francis appeared first on Mind the Product.
Nonresponse Bias: What It Is and How to Reduce It?
Userpilot
MAY 25, 2023
We talk about nonresponse bias when your survey results are skewed because not all users respond. To learn more about this, read this article as it explores: The concept of nonresponse bias Why it’s bad for your product Its most common causes Proven ways to reduce nonresponse bias Let’s get right to it. TL;DR Nonresponse bias occurs when a part of the survey audience doesn’t participate, which leads to distorted results.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Top Lessons in Product Management
Gocious Blog
MAY 25, 2023
Complex product management is a risky business. When things go well, you may hit a home run by identifying a product that solves a customer problem, delights the customer, and has a significant impact on the market. These products may be on a trajectory of high growth and high market share and are considered 'stars.' Conversely, when things go wrong, you may end up with a 'dog,' which is characterized by low growth and low market share.
The Art of Product Experimentation: Unleashing the Power of the Truth Curve
The Product Coalition
MAY 23, 2023
Proven Strategies to Drive Effective Experimentation and Product Growth Continue reading on Product Coalition »
7 things I’ve learned in my first 6 months as a product manager
Mind the Product
MAY 23, 2023
In this guest post, Issac Vargas, Product Manager at Microsoft Graph Developer Experience team, shares the key lessons he's learned from his first few months in product. Read more » The post 7 things I’ve learned in my first 6 months as a product manager appeared first on Mind the Product.
How to Provide Proactive Help to Your Customers to Increase Customer Loyalty
Userpilot
MAY 21, 2023
Proactive help may be what is setting the bar for successful SaaS companies. Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. Customers now expect personalized experiences and timely assistance, meaning that in order to win customer loyalty you need to identify and address potential issues before they even arise.
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The UX Designer’s Guide to User Research
UserInterviews
MAY 25, 2023
What’s the designer’s role in UX research? Learn designer-tailored tips for collaborating with UXR teams and conducting your own studies.
How Animated Videos Can Help Business
The Product Coalition
MAY 24, 2023
Best practices of Alconost Animated Video Production from 2022 In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth. Animated videos for business: best practices Explainer videos for business: focus on benefits An animated explainer video doesn’t contain lengthy summaries or abstract narratives.
How Canva uses AI-powered features to drive PLG
Mind the Product
MAY 25, 2023
How does Canva incorporate AI-powered features into its PLG strategy? What’s effective? What needs work? In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into the design platform's strategy. Read on to find out what we learned. Read more » The post How Canva uses AI-powered features to drive PLG appeared first on Mind the Product.
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