The Product Coalition
DECEMBER 4, 2022
Digital products can be broken down into various kinds of layers. Infrastructure, application, and service, which solve customer use cases. Continue reading on Product Coalition ».
Mind the Product
DECEMBER 6, 2022
In this guest post, Product Manager, Arfan Ismail, explains why what has worked in one company—even if it worked spectacularly well—may not necessarily work in another one, and employs an example from World War II to help illustrate his point. [.] Read more » The post The cargo-cult in product management appeared first on Mind the Product.
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Userpilot
DECEMBER 8, 2022
Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. TL;DR. We talk about product failure when the product doesn’t meet its objectives or goals. This leads to its eventual death.
Alchemer Mobile
DECEMBER 8, 2022
If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! Bookmark this page for next year’s insanity (and to remind yourself not to get down when your app store ratings look a little less-than-happy in the winter months).
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Roman Pichler
DECEMBER 6, 2022
Listen to the audio version of this article: [link]. The Need for Guidance and the Lack of Transactional Power. Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
ProductPlan
DECEMBER 8, 2022
Even the most seasoned product leaders feel the weight of annual planning. Developing a new process may feel hectic for those in a unique position at a company with no annual planning strategy. However, it shouldn’t feel that way. . In the webinar, Team Lead, Customer Support Zach Garfinkel and Principal Product Manager Rachel Wynn discuss annual planning and various approaches. .
Mind the Product
DECEMBER 8, 2022
In this guest post, Saikiran Chandha, CEO and founder of SciSpace provides an overview of hypothesis-design testing and why it is quintessential to building new product features. [.] Read more » The post Hypothesis-driven product management appeared first on Mind the Product.
Userpilot
DECEMBER 3, 2022
What types of metrics measure customer satisfaction, and how can they indicate the health of your customers and business? Customer satisfaction metrics, such as CSAT, CES, and NPS, help you measure customer loyalty and satisfaction. They are also essential for improving user experience and reducing churn, which makes your product more profitable than ever.
Intercom, Inc.
DECEMBER 9, 2022
In a recent episode, our Director of Machine Learning, Fergal Reid , shed some light on the latest breakthroughs in neural network technology. We chatted about DALL-E, GPT-3, and if the hype surrounding AI is just that or if there was something to it. He told us things were starting to scale. And just like that, we’re at it again. ChatGPT , OpenAI’s prototype artificial intelligence chatbot, launched last week and it has been making the rounds in the halls of the internet, inspiring amazed react
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Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. – Tweet This.
Mind the Product
DECEMBER 6, 2022
What does a product manager actually do? And what role do they have to play in tech ethics, delivery management, and coaching? This week we go straight back into our conversation with Marty Cagan to find all of the answers by the godfather of product. Okay enough chatting, let's dive straight back in. [.] Read more » The post The role of a product manager — Marty Cagan on The Product Experience – Part 2 of 2 appeared first on Mind the Product.
Nir Eyal
DECEMBER 6, 2022
Productivity has many enemies: too many meetings, external triggers like interruptions from coworkers, whether virtual or in person, and multitasking the wrong way, to name a few. But more often than not, it’s mental traps that trip us up. The post 4 Mental Traps That Kill Productivity appeared first on Nir and Far.
Alchemer Mobile
DECEMBER 7, 2022
“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Management University
DECEMBER 7, 2022
‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. As usual, this issue is chock-full of best practices that keep current customers paying and new buyers coming!
Mind the Product
DECEMBER 4, 2022
In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer Liz Love looks at how launching products at an established business differs from a startup launch. She runs through some of the factors that need to be considered: There’s a ready-made customer base, who may be interested in your new product and there are existing [.] Read more » The post SUNDAY REWIND: Same but different: Launching products at an established company appeared first on Mind the Product.
Intercom, Inc.
DECEMBER 6, 2022
Our mission – the change we want to create – is to make internet business personal. Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. This is the ninth post in a series exploring our product principles.
Alchemer Mobile
DECEMBER 7, 2022
“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. . Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.
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The Product Coalition
DECEMBER 3, 2022
According to Tanya Koshy, Fmr VP of Product at UserTesting Continue reading on Product Coalition ».
Mind the Product
DECEMBER 5, 2022
They say the best teachers inspire and show you where to look. It’s this sentiment that led Matt Walton to forge a career as a product leader in edtech, first at digital education platform FutureLearn, and now at a new university in the UK that wants to equip its graduates with the interdisciplinary perspectives and [.] Read more » The post Back to school with Matt Walton appeared first on Mind the Product.
AB Tasty
DECEMBER 5, 2022
Sign-up forms are where business happens, but even the smallest mistake in designing your forms can have huge consequences on your conversions. Here, we cover 10 best practices to designing powerful sign-up forms that convert.
Alchemer Mobile
DECEMBER 5, 2022
Over the past few years, many people in the development community have sounded off about “rating nags” and the “please rate me” dialogs that some apps show, with perhaps the most pointed critique coming from John Gruber , of Daring Fireball. He shared his frustration with the usage of ratings prompts and said: “I’ve long considered a public campaign against this particular practice, wherein I’d encourage Daring Fireball readers, whenever they encounter these “Please rate this app” prompts, to go
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
The Product Coalition
DECEMBER 8, 2022
Image Credits: Generated by Midjourney AI I have worked in both Silicon Valley and Wall Street. I’ve been bitten by both the “build cool s**t” bug and the “make more money” bug. I’ve worn a suit & tie for my job as well as a hoodie & shorts to my workplace. It’s fascinating to explore these contrasting worlds and the different sides of our personalities through the lens of Valley and NYC.
Mind the Product
DECEMBER 9, 2022
In the last few years, there has been a rise in the amount of companies looking to expand their business and create new products. To create the best products that will find success, you'll need to follow the 7 key steps of new product development. With these steps, you'll be able to envision what your audience is looking for, and bring it to them. Here's what you need to know. [.
UserInterviews
DECEMBER 7, 2022
So you want to recruit without incentives? Too bad—you have to compensate your participants! Here's how to do fair UX research on a shoestring budget.
Userpilot
DECEMBER 8, 2022
Wondering how heat map analysis can influence your product UX? SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. In this guide, we’ll touch upon various heatmap examples and their benefits for SaaS use cases. Read on to uncover product growth insights !
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Product Coalition
DECEMBER 8, 2022
Why design is a high risk and reward asset and how to make confidence in design decisions using data. Continue reading on Product Coalition ».
Mind the Product
DECEMBER 5, 2022
In his keynote session at #mtpcon London 2022, Itamar Gilad, veteran product manager, coach and speaker with over 20 years’ experience at Google and Microsoft, examines how adopting Evidence-Guided Development can result in more reliable and repeatable decisions that empower teams to deliver greater value. Watch this video or read on for key highlights from the talk. [.
Product Innovation Educators
DECEMBER 5, 2022
How product managers can go beyond the obvious in VOC. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.
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