The Art of Execution: What Founders and Product Managers Need To Know
The Product Coalition
NOVEMBER 16, 2022
To excel at execution, you should do three things really well: Continue reading on Product Coalition ».
Sat.Nov 12, 2022 - Fri.Nov 18, 2022
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3 key strategies to implement product leadership in your organization
ProductBoard
NOVEMBER 16, 2022
Product leadership insights from Gate One Consulting Seamless digital experiences are an expectation as far as consumers are concerned, not a nice-to-have. As many business leaders face the challenge of digital transformation, they’re turning to product-lead strategy – and therefore product leadership – as a way to maintain a competitive edge in an increasingly uncertain macro environment.
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To pivot or to not: a guide to executing a product pivot
Mind the Product
NOVEMBER 15, 2022
A pivot can change the trajectory of a company or product. In this article, Shubhi Nigam makes a case for how pivots are essential for successful businesses, and how you can follow a methodical framework to consider and implement one. [.] Read more » The post To pivot or to not: a guide to executing a product pivot appeared first on Mind the Product.
What Is Product Management…Really?
The Product Coalition
NOVEMBER 14, 2022
The answer might surprise you. Continue reading on Product Coalition ».
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Nothing Matters if You Can’t Deliver: A Lesson All Product Managers Need To Understand
The Product Coalition
NOVEMBER 14, 2022
Vision requires strategy. Strategy requires execution. Execution requires delivery. A lesson I’ve learned the hard way is that vision, strategy and execution don’t matter if your organisation isn’t effective in delivery. As Product Managers, it’s our job to live in the future and understand where our products need to be, then have the plan to get them there.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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9 Effective Customer Marketing Strategies for SaaS
Userpilot
NOVEMBER 14, 2022
Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. However, at some point, the cost per customer acquisition starts rising, and churn rates skyrocket.
Are Your Research Insights Distorted? How to Make Them Crystal Clear
dscout People Nerds
NOVEMBER 17, 2022
Sometimes the next steps for your insights aren’t as clear as you thought. Here’s how to make sure your findings are actionable.
Relationship Series Part IV: The Product Manager – Strength in Our Diversity
The People of Product Management
NOVEMBER 15, 2022
No one grows up saying they want to be a product manager (at least not in the time and place I grew up). Yet, despite this, the product managers, with whom I have worked, have been some of my most passionate colleagues. We all seem to have come from different career backgrounds, but like the proverbial roads leading to Rome our paths have intersected in a spaghetti junction of features and functions and user stories and releases.
Product vision and strategy – Marty Cagan on The Product Experience – Part 1 of 2
Mind the Product
NOVEMBER 15, 2022
On this week's podcast episode, we welcomed someone who needs no introduction. Marty Cagan, Founder and Partner of Silicon Valley Product Group , and Author of ”Inspired” and “Empowered” delved into a plethora of topics including strategy, vision, ethics, and ways of working. We struggled to fit so many product insights into one episode, so we decided to split it into two parts!
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Product Marketing vs. Portfolio Marketing: Which One is Right For You?
Product Management University
NOVEMBER 14, 2022
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? In B2B, product marketing is focused on articulating the value of individual products. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.
Product Talk Is Growing: Meet New Instructor Ellen Juhlin
Product Talk
NOVEMBER 16, 2022
Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. Explaining why Product Talk has become a course-first business, Teresa wrote, “It’s a much more human way to teach and learn.
The Product Manager Development Framework I Never Had
The Product Coalition
NOVEMBER 18, 2022
My first foray into managing products started around 6 years ago. It was a long time until I had any guidance on how to build products well. I was left mainly to learn from my mistakes. Now, I have the amazing responsibility of coaching other Product Managers. They are already fantastic, but I can bring the guidance that I never had to make them even better, even faster.
SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen
Mind the Product
NOVEMBER 13, 2022
This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer. The layer above [.] Read more » The post SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen appeared first on Mind the Product.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!
Product Management University
NOVEMBER 17, 2022
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Finding user problems. Writing epics and stories. Convincing stakeholders the above supports company goals (product strategy). Cranking user stories through the agile factory. After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long
Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success
Intercom, Inc.
NOVEMBER 17, 2022
We talk a lot about scaling when there’s VC funding involved, but bootstrapping is a whole other game. When there’s no outside capital flowing in to help you grow quickly, you need to be scrappy, ruthless in your priorities, and, let’s be frank, have a high risk tolerance and unwavering perseverance to pick yourself up back up again, and again, and again.
F.E².A.R?—?The Return of the King?—?Data Driven Expectations and Validation
The Product Coalition
NOVEMBER 13, 2022
F.E².A.R?—?The Return of the King?—?Data Driven Expectations and Validation Shot in Budapest in 2018 during our MBA trip Setting the Context Product Managers often start with an Outside-In perspective. That is also the right thing to do. At the same time, customers usually tend to attribute symptoms as a problem. An insightful discussion and probing questions drive a better and more sustainable solution that results in better value creation and capture.
The journey to product experimentation by Split
Mind the Product
NOVEMBER 17, 2022
In this spotlight session sponsored by Split at #mtpcon London 2022, Tu Nguyen and Shannon Cassidy discussed how product managers can create a culture of learning and experimentation for themselves and their organisations. [.] Read more » The post The journey to product experimentation by Split appeared first on Mind the Product.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Evolving to Product Led Growth in 5 Steps
Product Management University
NOVEMBER 16, 2022
Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t have to go through the culture change and infrastructure makeover.
Don’t Cherrypick
The Product Guy
NOVEMBER 13, 2022
Identifying significant customer needs requires skill in identifying the trends and themes. Watch and learn more from product management expert, Tanya Koshy.
What Lies Beyond the Line: Lessons About Courage, Fear, And Failure
The Product Coalition
NOVEMBER 18, 2022
We in Product know we have to push. To go where others haven’t before. Continue reading on Product Coalition ».
Make better decisions faster by Martin Eriksson
Mind the Product
NOVEMBER 14, 2022
In his keynote session at #mtpcon London 2022, Martin Eriksson, Product Partner at EQT Ventures, co-founder of Mind The Product and co-author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams, discusses how clearly articulated Product Principles can result in strategy-informed decision-making. [.] Read more » The post Make better decisions faster by Martin Eriksson appeared first on Mind the Product.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Faster Management Decisions Can Lead to More Ease and Better Results, Part 4
Johanna Rothman
NOVEMBER 18, 2022
If we want more ease and better results, we need to be able to change when the world changes. Yet, we don't always notice these changes, so we don't create options and experiment. Too often, we feel as if the world drags us down. We double-down on what we've been doing. Instead, we need to generate options and see where we might experiment. When we do, and we learn something, we might feel better about our circumstances and become more open to change.
12 Client Onboarding Best Practices to Increase User Activation
Userpilot
NOVEMBER 17, 2022
There’s a science to successful customer onboarding, and following the client onboarding best practices in this article will set you on the right path. Read on as we explore client onboarding and how to combine creativity, thoughtfulness, and the right onboarding software to help customers ‘get’ your product. TL;DR. Client onboarding is the process of welcoming new clients and familiarizing them with your product to ensure customer success.
Have a Major Creator or Gaming-related Passion? Don’t Get Distracted by the Surface…
The Product Coalition
NOVEMBER 17, 2022
Focus Instead on the Underlying Platforms! Social media, streaming, gaming, and other trendy industries have drawn our crowd of gen Z folks into the muddy waters without a clear look into what matters most. Everyone wants to be a famous YouTuber, streamer, social influencer, content creator, a mix, or something in-between. OR, they want to build/create the actual tangibles which influencers worldwide adore to consume (games, novels, comics/manga, media/music).
The keys to a successful product knowledge transfer: part 2
Mind the Product
NOVEMBER 17, 2022
In part 1 of Luke's knowledge transfer series, he delved into the three keys to successful knowledge transfer in product management. In this second part, he offers an example of a knowledge transfer plan template — one you can copy and paste to send out today. Plus, we’ll examine three of the most popular knowledge-based solutions, and how to get the most out of them. [.
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
ProductPlan Cares: Q&A with the Equal Learning Fund
ProductPlan
NOVEMBER 17, 2022
Heart, humility, and hustle. These core values aren’t just central to how ProductPlan operates as a business. They also play a significant role in our Diversity and Inclusion efforts. Through our D&I Task Force, ProductPlan has partnered with several wonderful non-profit organizations helping the local Santa Barbara community. We’d like to take a moment to highlight one of our non-profit partners, the Equal Learning Fund.
Customer Engagement Analytics: How To Collect Analytics Data and Increase Customer Engagement
Userpilot
NOVEMBER 16, 2022
Thinking of using customer engagement analytics to improve customer relationships and increase user engagement? Customer engagement analysis helps you understand your users’ buying behavior and sentiments. It helps you anticipate customer demand and gives you a competitive advantage. If you’re looking to create and implement highly effective customer engagement strategies, then this article is for you!
From Value Creation To Value Realisation: Breaking the “Analytics Cycle Of Doom!”
The Product Coalition
NOVEMBER 16, 2022
Look at the image above. Sound familiar? The rest of the article is in relation to the image above so please do make sure you read it. Continue reading on Product Coalition ».
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