Userpilot
JULY 27, 2022
Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be covering everything you need to know about the product life cycle.
The Product Coalition
JULY 24, 2022
Digital identities are hard to establish and even harder to secure. They have taken over physical verification, and they go beyond the digital ecosystem. Photo by Kyle Glenn on Unsplash There is a need to establish digital identities that mirror real life, so, let’s go about breaking down how technology can answer who you are and how can you be trusted.
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Intercom, Inc.
JULY 28, 2022
Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.
Mind the Product
JULY 26, 2022
Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
UserInterviews
JULY 26, 2022
Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JULY 25, 2022
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.
Mind the Product
JULY 24, 2022
What is your biggest challenge as a product manager? The million-dollar question had Christian Bonilla thinking. He, therefore, decided to publish his key findings and his thoughts on this matter, which is what we’ll be delving into for this Sunday Rewind episode. [.] Read more » The post SUNDAY REWIND: The biggest challenge for product managers?
Mironov Consulting
JULY 28, 2022
Apologizing in advance: I’m intentionally exaggerating the differences between two broad corporate groups: wildly oversimplified roles and attitudes and reward systems. Each group does something irreplaceable. Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior.
The Product Coalition
JULY 28, 2022
Ever since OKRs have been popularized we have seen a movement of measuring “outcomes over output.” That needs to be challenged. Continue reading on Product Coalition ».
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Intercom, Inc.
JULY 27, 2022
As companies and their headcounts grow, so do their tech stacks. The scale of enterprise businesses makes them inherently complex – they rely on a suite of tools tailored for specific workflows. Users spend far too much time jumping from app to app, hindering productivity. . This is the fourth post in a content series exploring Intercom’s investment in supporting enterprises.
Mind the Product
JULY 29, 2022
On Tuesday 19th July 2022, the global product community came together to celebrate World Product Day. A lot of fun was had, many insights were shared, and a huge amount of learnings were posted online for us all to improve our product crafts together. Here are some of the highlights from the day, including talks [.] Read more » The post World Product Day 2022: Product insights from around the globe appeared first on Mind the Product.
The Product Guy
JULY 25, 2022
Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.
The Product Coalition
JULY 26, 2022
Firstly, what do I mean by ‘digital transformation’ ? Digital transformations aim to leverage technology and improve time to market, responsiveness to customer feedback and make business processes more efficient. No doubt you’ll have been involved in one such project, or heard war stories about them. These programmes of work usually involve big architectural and operational changes, a timeline that spans at least a year, a small army of people and give or take a few million.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Intercom, Inc.
JULY 26, 2022
C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . From becoming aware of your brand to engaging with your products or service, every interaction affects the customer experience, which is why having a customer-centric mindset is so important to the success of your company.
Mind the Product
JULY 28, 2022
Despite the memories of our previous #mtpcon are slowly fading and #mtpcon London being so close yet so far, this hasn’t limited the high-quality pieces of content that we saw in the month of July. Here were the most popular pieces of Insider content on Mind the Product for the month! [.] Read more » The post July’s top product management content appeared first on Mind the Product.
Roy Madden
JULY 28, 2022
Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks. This new Machine Learning model will help you: Track new trends and innovations across fintech Spot new investment opportunities Discover potential partners to work with.
The Product Coalition
JULY 26, 2022
UX Research Lessons You Can Learn from Canvs Founder Jared Feldman. Continue reading on Product Coalition ».
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Intercom, Inc.
JULY 26, 2022
Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . Often, this means anticipating your customers’ needs and wants, and taking proactive steps to outperform their expectations. .
First Round Review
JULY 28, 2022
We’ve combed the extensive Review archives for tactical guidance from some of the sharpest folks we know on how to get better at specific startup skills you’re probably discounting. Leaders like Annie Duke, Liz Fosslien, Brie Wolfson and more share tactical ideas for putting more focus onto the critical development areas you might be overlooking.
Userpilot
JULY 28, 2022
Creating a customer success journey map is necessary for: Creating a customer success strategy. Building customer success playbooks. Measuring success across the buyer journey. Offering the right in-app experiences to engage your customers. This article covers the entire process of creating a customer journey map. So if you’re yet to define one for your SaaS, read this post and get started as soon as possible.
The Product Coalition
JULY 28, 2022
Let’s discuss frameworks and successful strategists in order to optimize our capabilities to get sh!t done. Operation Overlord (Allied invasion of Normandy), a masterful example of excellent execution. Execution is strategy’s less sexy, but equally important conjoined twin; it is the yin to strategy’s yang; neither can survive without the other. So why is it that strategy receives so much more love from business leaders and authors?
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Intercom, Inc.
JULY 26, 2022
In uncertain economic times, it’s even more important to build a strong, resilient business. And the key to business resilience in 2022? Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line.
ProductBoard
JULY 28, 2022
In our 2021 Product Excellence Report, we found that product leaders are 58% more likely than their teams to report that they have a clear product vision and strategy. How do you get the whole team to think like a product leader, always keeping the product vision and strategy in the back of their mind no matter what it is they’re working on? It takes unique leadership skills that can inspire your.
Userpilot
JULY 26, 2022
Are you thinking about using qualitative feedback to gauge the success of your SaaS business? You’re not alone. While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. So let’s dive into qualitative feedback and learn what it’s all about and how you can use it to grow your business and improve customer engagement.
The Product Coalition
JULY 29, 2022
Writing user stories is a good practice, but for articulating business outcomes, they are not enough. Let’s talk about how to share a compelling product narrative. Once upon a time, I thought writing a good set of agile user stories with specific Given/When/Then acceptance criteria was the most important part of a product person’s job. I had recently made the switch from software engineering to product and was committed to spelling out requirements in a user-centric way that engineers could unde
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
JULY 26, 2022
Customer activation is the process of motivating prospects or customers to take the next step in the customer journey or customer lifecycle. This is sometimes referred to as user activation. Whether interacting with new customers or helping to re-engage dormant ones, customer activation is a crucial initiative designed to help people get the most value out of your business. .
Gocious Blog
JULY 26, 2022
Manufacturing a product from scratch takes strategic planning, purposeful timing, and effective communication across all departments, from product development and engineering to sales, marketing, and even finance.
Userpilot
JULY 27, 2022
In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Let’s jump right in. TL;DR. Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience. Both active and passive approaches give you valuable insights, and you need them to balance your customer feedback strategy.
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