The Product Coalition

APRIL 3, 2023

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. That’s not factually true, but that’s how it felt like. Bing’s AI helped to create this illustration of me Before product, I was a designer or an engineer, so most of the work happened in a collaboration between me and my computer.

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Centercode

APRIL 3, 2023

Discover 10 effective ways to gather customer feedback and improve your products and services with this comprehensive guide.

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User Testing Customer Feedback 52

Gocious Blog

APRIL 4, 2023

Products are built with a multitude of different components and features. When we think about the selling factors of a laptop, the experts look at the specs, such as the operating system, screen size, weight, memory, screen resolution, processor type, touchscreen capability, and battery life. But what about the average customer? Their concerns are more focused on questions about how they benefit from the product.

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Usersnap

APRIL 5, 2023

Let’s start with a quick equation: ? Customer Feedback ROI = 100 x (Benefits – Investments) / Investments In a recent study (which matches our experience), many CX leaders find it hard to quantify the impact ?, or the ROI of customer feedback and customer experience (CX) on business outcomes and metrics. But in a successful business, it’s imperative that the benefits of initiatives are not only defined in a qualitative way, but also in quantitative, measurable numbers.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

dscout People Nerds

APRIL 3, 2023

What is often a subconscious act can have unexpected implications on your research. Here’s how to use body language to everyone’s advantage.

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Mind the Product

APRIL 4, 2023

In product management, a roadmap is the source of truth, the shared prioritisation tool of a product team. Here are 3 tips that will help you build a roadmap that's set up to conquer the unknown. Read more » The post 3 tips to ensure a flexible product roadmap appeared first on Mind the Product.

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Product Talk

APRIL 5, 2023

Getting a group together to generate ideas—an activity often referred to as “ brainstorming ”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. – Tweet This In the past, Teresa has written about the major reasons why traditional brainstorming doesn’t work : social loafing (people tend not to work as hard in a group setting), conformity (people are afraid to stand out with ideas that are too distinct

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The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Especially if it means filling slides with hypothetical futures. But not having one means shipping with no purpose. Building a Frankenstein product. Wasting precious resources. Here are 4 steps any startups can follow to create a great product strategy: 1. Open the game 2. Be different 3. Start with tactics 4.

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BrainMates

APRIL 3, 2023

The Product Advantage | Episode 01 By ADRIENNE TAN Catch the first episode of The Product Advantage hosted by Adrienne Tan and featuring Sam Askin, Chief Executive Officer at OneStop. In this series, Adrienne talks with business executives about their experiences implementing good product management practices, how they’ve transformed their organisations, and how they drive growth to provide a competitive advantage.

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Testing

Mind the Product

APRIL 6, 2023

NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more » The post The 9 ugliest truths about NPS in B2B appeared first on Mind the Product.

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Product Management University

APRIL 4, 2023

Leading Strategically vs. Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. You’re no longer just the tactical laundry list manager. In this training seminar, you’ll learn how to lead your customers strategically to where they ultimately want to go with your products, quantify their success and continue delivering value with additional products and services.

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The Product Coalition

APRIL 3, 2023

Product Management Technology If you’re unfamiliar with software development, you may not have heard of Scrum. Scrum is an Agile methodology that can help teams work together more efficiently to develop products. Here’s how it works: Image Credits Scrum.org The Basics of Scrum Scrum is a framework for developing and sustaining complex products. The framework consists of Scrum teams, roles, events, artifacts, and rules.

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Roy Madden

APRIL 5, 2023

Twitter has discontinued the API we use to let Feedly Pro+ customers follow tweets in Feedly. As a result, we are sad to announce we have to retire the current Twitter integration. We know this isn’t ideal, and we are exploring different ways to help the community connect to their favorite creators and sources of information. Pro+ users can already follow Newsletters and use our RSS Builder , and some of the content you were following on Twitter may be accessible in this way.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mind the Product

APRIL 4, 2023

If you’re starting a new role in product at whatever level, it can sometimes be difficult to get started, especially if you’re chucked in the deep end. In this week’s podcast episode, we speak with Leah Tharin. She provides some insights on your first 90 days in a new product role and the best ways Read more » The post Your first 90 days in product – Leah Tharin on The Product Experience appeared first on Mind the Product.

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Strategyzer

APRIL 4, 2023

Here is a classic scene I have observed in many companies: Leslie, an innovation team lead, is pitching a project to the executive board. As required, he presents the business case for investing in the new offering and five-year projections for revenue growth and profits.

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The Product Coalition

APRIL 5, 2023

Product managers have to put everyone else before themselves.

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Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Not quite. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated.

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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

Data Visualization

Mind the Product

APRIL 7, 2023

In this ProductTank Edinburgh talk, independent product consultant and organisation design consultant Kate Leto talks about how to approach hiring in a different way. Watch the video in full, or read here for an overview of her key points: Working towards a balanced product practice by focusing on human skills, as well as technical. 3 Read more » The post Hiring product managers by Kate Leto appeared first on Mind the Product.

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Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day.

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The Product Coalition

APRIL 3, 2023

Are you a new hire? Here are three realistic things you can do for your team as their new product manager.

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Product Manager Product Management Management Management 133

Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. However, AI tools also come with their own caveats. In this article, we will explore: How to leverage AI tools for customer success and retention. How can customer success managers address the challenges and concerns around AI when it comes to providing a better user experience?

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Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Mind the Product

APRIL 2, 2023

This week’s Sunday Rewind takes us back to a panel discussion from last year’s #mtpcon London that looks forward to the next 10 years in product management. What will be the single biggest change? The panellists, Marc Abraham, Digital Product Lead at Informa Tech, Lindsey Jayne, Chief Product Officer at the Financial Times, Matt LeMay, Read more » The post SUNDAY REWIND: The next 10 years in product management appeared first on Mind the Product.

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Gocious Blog

APRIL 6, 2023

As a provider of product roadmap management (PRM) software, we at Gocious are proud to announce that we have obtained the ISO 27001 certification. This is a significant milestone for us, as it demonstrates our commitment to protecting our customers' data.

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The Product Coalition

APRIL 2, 2023

Effective Stakeholder Engagement is key to the success of the product and one of the essential skills all product people should have.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Mind the Product

APRIL 3, 2023

We catch up with Randeep Sidhu, former Head of Product for the NHS Covid 19 app, to find out what he’s doing now and how he succeeds in companies that have little to no knowledge of product management. If you came to #mtpcon London a couple of years ago you’ll remember Randeep Sidhu: his keynote about Read more » The post Dealing with HiPPOs and big dogs in product appeared first on Mind the Product.

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ProductBoard

APRIL 7, 2023

A product roadmap is only as valuable as it is realistic. It sets the course for an entire organization, defining the success of the business and impacting every team. Too often, roadmaps fail to align all functions around the product vision; they lack clear details around customer needs, and aren’t fully centered on the business strategy. Productboard’s new Product Roadmap Playbook outlines.

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The Product Coalition

APRIL 1, 2023

A good manager balances being involved in the details and giving their people more freedom. This is often easier said than done though. As a product leader, is this a skill you already master? Image by Wooden Earth Ltd E. was the first product manager I ever hired. A brilliant guy, with many years of tech leadership experience, but none in product management.

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