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The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.
Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.
Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.
Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.
Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.
A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.
Reading is one of my favorite ways to spend my time. I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior. Most of us need an extra push to go from ideas and inspiration to action. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior.
From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Joining us is Daniel Erickson, the Founder and CEO of Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback, saving them hundreds of hours spent analyzing feedback.
Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!
Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
What flow analytics features does Userpilot offer? This is the main question the article tackles. It also explains: What Userpilot flows are. The benefits of tracking flow analytics in Userpilot for your business. How to do it. Let’s get right into it. TL;DR Userpilot flows are sequences of UI patterns that you can use in the onboarding process to provide in-app support.
What comes first, the product or the platform? Asking the question of what should come first, the product or the platform, is similar to asking whether the egg came before the chicken. There is no cut-and-dry answer as to which order is better; companies have tried both to varying results. While the answer to the chicken and egg question is more philosophical, the question about products and platforms is best answered based on a company's structure, goals, and resources.
Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. One of these managers said, “I have so much uncertainty and ambiguity. I feel as if I can't make a good, final decision.” When I asked why he had to make a final decision, he said, “Because I need to show strength and res
Christopher Piccoli, VP of New Product Development at Mastercard, looks at what it takes to build great products in large organizations, with tips for adhering to core product management principles while also getting things done. Read more » The post Leading product teams in large heavily matrixed organizations appeared first on Mind the Product.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
What’s customer value management? Why does it matter for product teams and what are its benefits? What are its stages? These are some of the questions the article tackles. We also give you a bunch of tips on how to implement it in your SaaS. Let’s dive in, shall we? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value.
We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.
Are the tools in your tech stack working as hard as you are? Break out of your standard workflow and follow this guide to get even more value out of the go-to tools you use every day. The post How To Harness Your Product Stack’s Full Potential appeared first on The Product Manager.
Product leader Dim Entelis shares his experiences on building a digital marketplace and offers advice on the strategies and processes to use for successful outcomes Read more » The post Build a successful marketplace: Know the strategies for offering the best products appeared first on Mind the Product.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Understanding how behavioral personas work can be a game changer for product managers. In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. Ready to get into it? Let's go! TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals.
About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak
Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI.
In her engaging keynote at #mtpcon London 2023, Susana Lopes, Director of Product at Abatable, shared tangible insights on the track career ladder framework, a tool to ensure all product IC professionals have the room to learn, explore, and grow.Watch the video in full, or read on for highlights from her actionable talk. Read more » The post Susana Lopes: Embracing a dual-track career ladder in product appeared first on Mind the Product.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.
I'm surprising myself with this experiment and the fact that I am continuing it. I suspect I'm successful because it's just a minute of some in-progress writing. Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for November 9, 2023, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the Project Lifecycles book, almost ready for release.
Original Article Published in Japanese on Aug 03, 2023. Climate tech, which refers to technologies and businesses focused on combating climate change , such as reducing CO2 emissions and combating global warming, is gaining momentum, especially in the United States. Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022.
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