Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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Top 5 Metrics to Track for Digital Product Adoption

Amplitude

Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.

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Navigating biases in product management

Mind the Product

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.

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A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues

Emerge Insights

Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.

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The Hook Model: Retain Users by Creating Habit-Forming Products

Amplitude

Read this guide to the hook model to learn how to create products with high retention.

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Product Roadmap Planning: What It Is and How To Do It

ProductBoard

A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

Reading is one of my favorite ways to spend my time. I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior. Most of us need an extra push to go from ideas and inspiration to action. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior.

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AI governance: an update for product managers

Mind the Product

From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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I’m a New Product Manage With No Experience – First 5 To-Do’s

Product Management University

Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!

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Product Managers Focus On Your Strengths Instead of Weaknesses To Reach Your Potential

The Product Coalition

As a product manager, you need to focus on your strengths rather than weaknesses to feel happy and hence reach your true potential.

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Joining us is Daniel Erickson, the Founder and CEO of  Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback, saving them hundreds of hours spent analyzing feedback.

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Mastering cross-discipline collaboration: Insights from product leaders

Mind the Product

Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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Products as Platforms and When to Start One

Gocious Blog

What comes first, the product or the platform? Asking the question of what should come first, the product or the platform, is similar to asking whether the egg came before the chicken. There is no cut-and-dry answer as to which order is better; companies have tried both to varying results. While the answer to the chicken and egg question is more philosophical, the question about products and platforms is best answered based on a company's structure, goals, and resources.

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How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. One of these managers said, “I have so much uncertainty and ambiguity. I feel as if I can't make a good, final decision.” When I asked why he had to make a final decision, he said, “Because I need to show strength and res

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How To Harness Your Product Stack’s Full Potential

The Product Manager

Are the tools in your tech stack working as hard as you are? Break out of your standard workflow and follow this guide to get even more value out of the go-to tools you use every day. The post How To Harness Your Product Stack’s Full Potential appeared first on The Product Manager.

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Leading product teams in large heavily matrixed organizations

Mind the Product

Christopher Piccoli, VP of New Product Development at Mastercard, looks at what it takes to build great products in large organizations, with tips for adhering to core product management principles while also getting things done. Read more » The post Leading product teams in large heavily matrixed organizations appeared first on Mind the Product.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.

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Exploring Userpilot Flow Analytics: A Walkthrough

Userpilot

What flow analytics features does Userpilot offer? This is the main question the article tackles. It also explains: What Userpilot flows are. The benefits of tracking flow analytics in Userpilot for your business. How to do it. Let’s get right into it. TL;DR Userpilot flows are sequences of UI patterns that you can use in the onboarding process to provide in-app support.

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New research: how enterprises invest in digital transformation & product development

Modus Create

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak

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Improving emotional intelligence as a product leader with Kate Leto

Mind the Product

We caught up with Kate Leto, product leadership coach, to talk about emotional intelligence, leadership, and coaching in product. Read on for some of her key insights. Read more » The post Improving emotional intelligence as a product leader with Kate Leto appeared first on Mind the Product.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Customers Don’t Buy AI. They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI.

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Customer Value Management: The Ultimate Guide for SaaS Companies

Userpilot

What’s customer value management? Why does it matter for product teams and what are its benefits? What are its stages? These are some of the questions the article tackles. We also give you a bunch of tips on how to implement it in your SaaS. Let’s dive in, shall we? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value.

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60 Seconds of Johanna’s WIP November 9, 2023

Johanna Rothman

I'm surprising myself with this experiment and the fact that I am continuing it. I suspect I'm successful because it's just a minute of some in-progress writing. Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for November 9, 2023, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the Project Lifecycles book, almost ready for release.

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SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow

Mind the Product

an AMA session with ProdPad CEO Janna Bastow where she answers your questions on perfecting product roadmaps. Read more » The post SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow appeared first on Mind the Product.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Your Complete Customer Interview Checklist

UserInterviews

We sifted through our archives to create an easy-to-use and authoritative guide to improve your customer interviews.

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How to Create And Use Behavioral Personas to Drive Growth

Userpilot

Understanding how behavioral personas work can be a game changer for product managers. In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. Ready to get into it? Let's go! TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals.

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Expand Your Software Development Team

TurnKey Labs

The need to expand your software development team is paramount. As companies strive to stay competitive and deliver cutting-edge solutions, traditional methods of team expansion often come with their own set of challenges and complexities. The limitations of geographical constraints, competition for local talent, and the hurdles associated with outsourcing and freelancing can hinder growth.