The Accidental Product Manager
NOVEMBER 6, 2023
The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.
Amplitude
NOVEMBER 6, 2023
Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.
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Mind the Product
NOVEMBER 7, 2023
Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.
Emerge Insights
NOVEMBER 6, 2023
Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Roman Pichler
NOVEMBER 6, 2023
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Amplitude
NOVEMBER 8, 2023
Read this guide to the hook model to learn how to create products with high retention.
ProductBoard
NOVEMBER 6, 2023
A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.
Product Talk
NOVEMBER 8, 2023
Reading is one of my favorite ways to spend my time. I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior. Most of us need an extra push to go from ideas and inspiration to action. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior.
Mind the Product
NOVEMBER 6, 2023
From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.
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Product Management University
NOVEMBER 9, 2023
Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!
Product Innovation Educators
NOVEMBER 6, 2023
How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Joining us is Daniel Erickson, the Founder and CEO of Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback, saving them hundreds of hours spent analyzing feedback.
The Product Coalition
NOVEMBER 6, 2023
As a product manager, you need to focus on your strengths rather than weaknesses to feel happy and hence reach your true potential.
Mind the Product
NOVEMBER 7, 2023
Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Gocious Blog
NOVEMBER 10, 2023
What comes first, the product or the platform? Asking the question of what should come first, the product or the platform, is similar to asking whether the egg came before the chicken. There is no cut-and-dry answer as to which order is better; companies have tried both to varying results. While the answer to the chicken and egg question is more philosophical, the question about products and platforms is best answered based on a company's structure, goals, and resources.
Userpilot
NOVEMBER 8, 2023
What flow analytics features does Userpilot offer? This is the main question the article tackles. It also explains: What Userpilot flows are. The benefits of tracking flow analytics in Userpilot for your business. How to do it. Let’s get right into it. TL;DR Userpilot flows are sequences of UI patterns that you can use in the onboarding process to provide in-app support.
Johanna Rothman
NOVEMBER 9, 2023
Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. One of these managers said, “I have so much uncertainty and ambiguity. I feel as if I can't make a good, final decision.” When I asked why he had to make a final decision, he said, “Because I need to show strength and res
Mind the Product
NOVEMBER 10, 2023
Christopher Piccoli, VP of New Product Development at Mastercard, looks at what it takes to build great products in large organizations, with tips for adhering to core product management principles while also getting things done. Read more » The post Leading product teams in large heavily matrixed organizations appeared first on Mind the Product.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Gocious Blog
NOVEMBER 7, 2023
We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.
Userpilot
NOVEMBER 5, 2023
What’s customer value management? Why does it matter for product teams and what are its benefits? What are its stages? These are some of the questions the article tackles. We also give you a bunch of tips on how to implement it in your SaaS. Let’s dive in, shall we? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value.
The Product Manager
NOVEMBER 9, 2023
Are the tools in your tech stack working as hard as you are? Break out of your standard workflow and follow this guide to get even more value out of the go-to tools you use every day. The post How To Harness Your Product Stack’s Full Potential appeared first on The Product Manager.
Mind the Product
NOVEMBER 5, 2023
an AMA session with ProdPad CEO Janna Bastow where she answers your questions on perfecting product roadmaps. Read more » The post SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow appeared first on Mind the Product.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Modus Create
NOVEMBER 7, 2023
About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak
Userpilot
NOVEMBER 8, 2023
Understanding how behavioral personas work can be a game changer for product managers. In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. Ready to get into it? Let's go! TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals.
Daniel Elizalde IoT Blog
NOVEMBER 5, 2023
Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI.
Mind the Product
NOVEMBER 6, 2023
We caught up with Kate Leto, product leadership coach, to talk about emotional intelligence, leadership, and coaching in product. Read on for some of her key insights. Read more » The post Improving emotional intelligence as a product leader with Kate Leto appeared first on Mind the Product.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Johanna Rothman
NOVEMBER 10, 2023
I'm surprising myself with this experiment and the fact that I am continuing it. I suspect I'm successful because it's just a minute of some in-progress writing. Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for November 9, 2023, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the Project Lifecycles book, almost ready for release.
Userpilot
NOVEMBER 7, 2023
In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.
UserInterviews
NOVEMBER 9, 2023
We sifted through our archives to create an easy-to-use and authoritative guide to improve your customer interviews.
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