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Leading customer success (CS) organizations use data to drive strategies and tactics that help customers achieve their desired outcomes and, ultimately, renew or expand their subscription. . I know what you’re thinking—using data to drive business outcomes, what a novel concept. . But setting the sarcasm aside, there is a big difference between talking about data-driven customer success and actually pulling it off.
In celebration of World Product Day tomorrow we thought we should look at what it means to be a global product manager. Think about the many challenges of managing global products – how do you address the differences between users in different regions, for instance? And how do you ensure success? To get some answers, [.] Read more » The post What does it mean to be a global product manager?
Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. Examples include the glue that made 3M’s Post-it-Notes possible 7 years after the glue was invented, an electric actuator Caterpillar invented that went unused
At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. However, many people worry that it’s more complicated than that. I get a lot of questions about B2B (business to business) vs.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Ever since the beginning, our mission has been to make internet business personal, and the podcast has played a big role in that. What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through custome
Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Ever since the beginning, our mission has been to make internet business personal, and the podcast has played a big role in that. What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through custome
What's it like launching new products within a big organisation like Ocado? In this week's podcast, Lily and Randy sat down with Hannah Gibson, Chief Product Officer at Ocado Technology to discuss her experiences in product management over the past 10 years at her organisation, and the key lessons learned from launching a new product inside a much bigger establishment. [.
Product teams aren’t serving customers to the detriment of their work and the product; they collaborate with customers… Continue reading on Product Coalition ».
By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction, and have worked to bring down their spend. Some have a sizable war chest because. The post Time To Build appeared first on Silicon Valley Product Group.
At Intercom, we’re focused on the future, and we’re taking bold steps to get there. But when we make technical decisions, we like to be conservative. In practice, being technically conservative looks like reusing existing technologies and frameworks in our stack, or promoting tried and tested patterns and solutions. We value this familiarity because we understand that the important problems to be solved are the ones that deliver customer or business value.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by Pendo, Christine Itwaru, Senior Director of Product Operations, and Rick Kadlac, Lead Product Operations Systems Manager, look at how to rethink delivery with product operations. [.] Read more » The post Rethinking delivery with product ops in the age of product appeared first on Mind the Product.
Our baseline dissatisfaction is what motivates us, but we must harness it correctly. Do you often experience a strange malaise, that feeling of blah-ness you can’t quite explain? The good news is you’re not alone. You may be surprised to learn that, although people don’t often admit it, everyone’s default state is dissatisfaction; it’s how we evolved.
At Intercom, we obsess about our customers’ success. . We study our customer’s wants, needs, and behaviors so we can deeply understand their problems and provide the right solutions. Research and data science play a major role in surfacing holistic insights about our customers and ensuring we’re building products that drive real value. To ensure we build the fullest picture of our customers and their needs, we created a new function called RAD (research, analytics, and data science) about 18 mon
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Breaking into a product management career when you do not have a technical background can seem intimidating if not impossible. In this article, Ambre Josse dives into what is really behind the best way to embrace a product career if you do not have a technical background. [.] Read more » The post Finding your way in product management without a technical background appeared first on Mind the Product.
“The wise man doesn’t give the right answers; he poses the right questions.”?—?Clause Levi-Strauss There I sat in a sterile office conference room, long before the days’ Google and We Work forced creativity into the workplace, stumped. The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out.
What UX trends are shaping the SaaS industry in 2022? There’s no denying that UX design plays a significant role in the design of SaaS products. With the rapid growth of technology, each year brings with it new trends. Let’s go over the ones for 2022 and how they will influence your product. TL;DR. A UX design trend occurs as a result of a change in user behavior or the adoption of new technologies.
A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . Whenever a company collects data on a customer – whether it’s in a point of sale (POS) or customer relationship management (CRM) system, a website or social media interaction, an email or customer service communication, or any other channel – all that information can be aggregated and stored in a customer data platform (CDP). .
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
In this Sunday Rewind post, we look back to when Martin Eriksson provided a bit of background into the history and evolution of product management. [.] Read more » The post SUNDAY REWIND: The history and evolution of product management appeared first on Mind the Product.
Let’s discover the evolution of e-commerce technology. The outbreak of the covid-19 pandemic has damaged market landscapes. It means fewer shoppers come to physical stores after the pandemic. Even businesses that never sell products through technology have faced the dilemma of either selling an online or closing business. This circumstance is leading to the emergence of e-commerce marketplaces.
You can’t be “customer obsessed” without customer insights. An insights pro explains how to establish a continuous research practice and make the most of your data.
At Productboard, our engineering career ladder contains two manager titles: manager and senior manager – and we’re hiring for both. But what are the differences between the two roles, and what skills and experience would you need to be a great fit for either one? Read on to find out. It’s all about impact Before we focus on the differences between an engineering manager and a senior engineering.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
April Yang is a Product Manager at Mozart Data. She has been working in product for three years and previously worked at Sote Logistics. Here’s how she got her job in product at her previous organisation. [.] Read more » The post How I got my job in product – April Yang appeared first on Mind the Product.
If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. While frameworks don’t necessarily cover every aspect of being a good product manager, they provide guidance on how to approach problems and make decisions.
But how do you implement a customer service model correctly? Customer service is more than responding to email requests. You must ensure that your users have access to self-service support and human help at all times—which might get complicated in practice. That’s why we made this guide, so you can learn and provide excellent customer service that actually helps your customers.
Product roadmaps are an invaluable tool – not only for product managers, but every stakeholder involved in bringing a product to market. They are a statement of intent, providing clarity around your product plan and guiding you toward your product vision. Without one, your organization may find itself on the wrong path. That said, building a product roadmap is full of challenges.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
The day-to-day experiences of product management roles have similarities between industries. There needs to be a product vision established, a development plan laid out, and a strategy to manage it all must be created.
Customer-led growth vs. product-led growth? Which one should your company rely on as part of your go-to-market strategy? Whichever growth strategy you choose affects conversion rates, customer retention rates, and overall customer engagement. All in all, it’s the driving force for your product growth and company’s success. In this post, we’ll compare both growth strategies, cover which one is right for your business, and give you actionable steps to implement them.
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