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Fast delivery is causing problems for product managers Image Credit: Hamilton Greene Selling products online has become a part of just about every business’s operation. This has opened up new markets for product managers to go after. However, it turns out that selling online comes with a number of rules that product managers may not realize when they first start selling online.
Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.
Product leaders around the globe wonder how and why to harness the power of AI and its trends in their products. This article aims to challenge these thoughts and question when and how to do so. Lately, I get asked a lot about using AI as a tool in products. Product leaders around the world wonder how to ride the AI trends, as well as where to use this technology.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.
If you’ve been a product leader for any amount of time, you’ve likely faced some challenges in communicating with your cross-functional stakeholders. We hear this a lot. In fact, according to the most recent Product Excellence Report, 48% of product leaders said this was their top challenge. Stakeholder communication and expectation setting is tricky because there’s no one-size-fits-all approach.
If you’ve been a product leader for any amount of time, you’ve likely faced some challenges in communicating with your cross-functional stakeholders. We hear this a lot. In fact, according to the most recent Product Excellence Report, 48% of product leaders said this was their top challenge. Stakeholder communication and expectation setting is tricky because there’s no one-size-fits-all approach.
If you are a product manager, your job is to deliver the best for your customers and company. Watch and learn more from product management expert, Benny Reich.
The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company.
Where do you start with implementing product-led growth (PLG)? Go deeper on how to map your funnel with PLG in mind, how to set up tracking, and how to implement PLG in-app.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Starting from the customer experience to build products customers love Today we are talking about the “working backwards” approach to product that was created at Amazon. To give us the details on this approach, Colin Bryar is with us. He joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of Amazon’s senior leadership team.
One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. It’s all about finding the small steps you can take to build these habits.
When I was about five years old my kindergarten teacher asked my class about our aspirations for the future. While the boys around me eagerly declared their dreams of becoming police officers, firefighters or footballers, I stood tall and declared: I wanna be a product manager. (What I actually said was I want to be Read more » The post Reflections on my journey to becoming a product manager appeared first on Mind the Product.
Product excellence requires tech literacy. Here is how to level up your skills. I have preached this more than once, technical literacy for product managers is essential. In the area of AI, it is critical for everyone, but product managers have to stay ahead of the curve. Today I will write about gaining technical literacy (free courses only). If you dont have the self-discipline required for self-education (and many of us dont), please pay for your education — it will keep you accountable.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’d be no silos or competing priorities. There’d be a common understanding of what customers are trying to accomplish, why those business goals and outcomes are critical to their success and how they measure success.
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?
AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.
What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self Attributed I sat daydreaming in the nondescript cafeteria of a Fortune 500 company, unprepared for what was about to hit me. The intoxicating aroma of fresh ground coffee filled the air.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
When it comes to releasing features, today’s developers face numerous challenges. This includes the pressure to do more with less, which can cause them to burnout and quit. In fact, the average turnover rate for developers is around 25%. But it doesn’t have to be this way. The best developers pride themselves on delivering quality code without cutting corners.
Product managers are responsible for presenting the best possible products to their executive and finance teams for approval. The best products will align with the company goals and have the right features to satisfy market demands. These decisions require strategy , research, and a team of great players working together. As many manufacturing companies shift from the traditional stage-gate process to an agile product development process, three key players are essential team members who support
Peek's CPO Navya Rehani Gupta looks at the art of zooming in and zooming out and at finding the right focus for every perspective and every situation. Read more » The post Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta appeared first on Mind the Product.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project.
Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.
In part two of this deep dive, Mind the Product’s and Pendo's Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more » The post Deep dive: How to deal with cognitive bias in product – Part 2 appeared first on Mind the Product.
The Role of Data in Defining Your North Star Metric How the Right North Star Metric Can Illuminate Your Business Path A North Star metric is a key performance indicator (KPI) that a company uses as the leading measure of its success. The term is derived from the North Star (Polaris), which mariners historically used as a navigation guide. This metric should represent the core value your product delivers to customers.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Austin Hay, Head of Marketing Technology at Ramp and Reforge expert, provides five retention analysis best practices he’s picked up from his MarTech experience.
How good is Heap analytics? And, how can it help product teams generate actionable insights and make informed decisions? These are the key questions we cover in the article, so if you’re after the answers, look no further! Let’s dive in! TL;DR Heap offers a comprehensive suite of analytical features that help product teams make data-driven decisions.
How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more » The post SUNDAY REWIND: Data-driven blunders and how to avoid them appeared first on Mind the Product.
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