To PLG or not to PLG
The Product Coalition
MAY 9, 2023
To PLG, or not to PLG? There’s lots of writing about Product Led Growth (PLG). What is it exactly, what are the benefits, and how to get it right. Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? And I’ve heard many misconceptions about it. As a PLG founder myself (quick plug for tagbox.io), it wasn’t at all an obvious choice, and I was personally surprised by so many aspects of it over the past couple of years, I wanted to jump into t
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