Sat.Apr 27, 2024 - Fri.May 03, 2024

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Building Your Startup Dream Team: Key Roles and Hiring Strategies

Amplitude

Learn how to build your startup team with the right traits and focus areas. Discover how Amplitude and Remote help scale the hiring process.

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Who Owns the Product Backlog? A Comprehensive Guide 

ProductBoard

Identifying the owner of the product backlog and understanding their responsibilities is vital for building a transparent and effective product management process. By clearly defining roles and adopting structured practices, your team can ensure better collaboration and a more efficient approach to creating better products.

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Use These Strategies For Monitoring Your Market Rivals

DevelopmentCorporate

Gloria Martinez emphasizes the importance of competitive analysis across various business dimensions—from SEO and social media strategies to customer service and HR practices. By conducting thorough evaluations of competitors’ operations, including their technological tools and marketing tactics, businesses can identify opportunities for strategic improvement, ensuring market leadership and fostering innovation.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What Motivates Our Beta Testers?

Centercode

There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement.

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I’m done talking about MVP, let’s talk about real products

UX Planet

I’m done talking about MVP, let's talk about real products The concept of MVP is so ambiguous it leads to confusion in product design conversations. When you hear “MVP,” what comes to mind? If you’re a regular person, you’ll probably think about the Most Valuable Player in some sporting match. However, if you’re reading this, you’re likely thinking about the famous (or infamous?

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A product management framework for building successful wearable products

Mind the Product

Learn to craft user experiences, navigate technical constraints, prioritize battery life, and ensure data privacy. With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.

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How To Prepare For And Ace Your First PM Interview: The Basics

The Product Manager

Don't stress about your next PM interview. With these pro tips, that offer letter is in the bag! The post How To Prepare For And Ace Your First PM Interview: The Basics appeared first on The Product Manager.

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ONE THING on Org Charts

Product Culture

The reporting org chart isn’t the influence org chart. Whether you are coming into a new company or pondering your current one, thinking about your organization’s decision-making culture will help you understand how many people you need to involve in decisions and how much input is expected. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Join 3 Free Product Discovery Webinars in May 2024

Product Talk

In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming the Most Common Mistakes In this one-hour webinar, I’ll cover the most common mistakes teams make when getting started with opportunity solution trees and how to overcome them.

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Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group)

Mind the Product

Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. Read more » The post Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group) appeared first on Mind the Product.

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How To Keep Your Product Enhancement List to 12-ish Items

Product Management University

When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than you can deliver the enhancements. Managing the product enhancement list is one of the most frustrating parts of your product manager job. There are so many perspectives and so many ways to justify the priority of any one feature over others.

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How Perplexity builds product

Lenny Rachitsky

👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: The secret to Duolingo’s exponential growth How to accelerate growth by focusing on the features you already have How AI will impact product management How to make an impact in your first 90 days

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies

Amplitude

Discover how the Amplitude growth marketing team uses Amplitude to focus on key acquisition, retention, and monetization goals.

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How to lead product platform teams?

Mind the Product

Gain insights into how to lead a product platform team. Learn about the learning from the challenges faced. Read more » The post How to lead product platform teams? appeared first on Mind the Product.

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Top Trends to Consider in Agile Product Manufacturing

Gocious Blog

The nature of a trend is that it's new, novel, and promoted across the industry, but is it worth implementing? The vast range of product complexity in manufacturing means that no two organizations will adopt the same process. Evaluating each trend and considering whether it's worthwhile for your company to test or ignore is important. Let's discuss some of the current trends in Agile product development for manufacturers of physical goods and whether they're worth considering for your teams.

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Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour

Lenny Rachitsky

Brought to you by: • Enterpret —Transform customer feedback into product growth • OneSchema —Import CSV data 10x faster • Heap —Cross-platform product analytics that convert, engage, and retain customers — Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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The Power of Your Network

Ronke PM

Table of Contents What is Networking? What is The Importance of Cultivating a Network? My Own Experience With My Network Final Thoughts As you navigate your life, it's crucial to cultivate a network of people who will inspire, influence, and uplift you. These relationships can be transformative, helping you confidently seize your defining moments.

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Top product management reads in April

Mind the Product

From a look of Marty Cagan’s new book and why it’s caused an upset online to a case study on using artificial intelligence to crack down on fraudulent listings, here’s a look at our top reads in the past month. Read more » The post Top product management reads in April appeared first on Mind the Product.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture. Agile Transformations require distinct parts of the organization to partner, collaborate, and work together to achieve common goals.

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This will make you a better decision maker | Annie Duke (author of “Thinking in Bets” and “Quit”, former pro poker player)

Lenny Rachitsky

Brought to you by: • Vanta —Automate compliance. Simplify security. • UserTesting —Human understanding. Human experiences. • LinkedIn Ads —Reach professionals and drive results for your business — Annie Duke is a former professional poker player, a decision-making expert, and a special partner at First Round Capital.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Wondering what a marketing growth strategy is? If so, we’ve got you covered. From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Let’s get to it. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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SUNDAY REWIND: The art of product management with Ken Norton

Mind the Product

This week’s Sunday Rewind is an ask-me anything interview from 2022 with product coach Ken Norton. In it, he answers questions on the importance of soft skills, dealing with imposter syndrome and more besides. Read more » The post SUNDAY REWIND: The art of product management with Ken Norton appeared first on Mind the Product.

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Brief Considerations on Design Topics: 20. Interview Logistics

UX Planet

I’ve written in the past on the topic of Job Interviews , and my focus then was on some key recommendations for both applicants and employers, and how can both sides get the best out of this exercise. Since then the job market has shifted quite dramatically, but there are some additional suggestions I’d like to add to what I had previously written. Document everything.

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The Art of Impact Mapping: 4 Steps to Create Your Own Map

Amplitude

Gain a deeper understanding of how impact mapping can help you build product features that achieve your desired results.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Pendo Tooltips: An In-Depth Review + A Better Alternative

Userpilot

When it comes to product engagement , providing guidance that’s accessible but not intrusive is a delicate balance. Pendo tooltips are one method of contextually engaging users from within the product itself. This article will go over how it works and alternatives to consider! TL;DR Tooltips are a core functionality of the Pendo Engage adoption platform.

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What (and what not) to expect from a product mentor?

Mind the Product

Discover how to find the perfect coach for your product leadership journey, ensuring expertise, trust, and alignment with your needs.Learn what to expect from the relationship and maximize its impact with actionable tips for effective engagement. Read more » The post What (and what not) to expect from a product mentor? appeared first on Mind the Product.

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4 plain language formatting tips your readers will love

UX Planet

Slash your walls of text and help readers glide through your content Continue reading on UX Planet »

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