Sat.Apr 27, 2024 - Fri.May 03, 2024

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Building Your Startup Dream Team: Key Roles and Hiring Strategies

Amplitude

Learn how to build your startup team with the right traits and focus areas. Discover how Amplitude and Remote help scale the hiring process.

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Who Owns the Product Backlog? A Comprehensive Guide 

ProductBoard

Identifying the owner of the product backlog and understanding their responsibilities is vital for building a transparent and effective product management process. By clearly defining roles and adopting structured practices, your team can ensure better collaboration and a more efficient approach to creating better products.

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Use These Strategies For Monitoring Your Market Rivals

DevelopmentCorporate

Gloria Martinez emphasizes the importance of competitive analysis across various business dimensions—from SEO and social media strategies to customer service and HR practices. By conducting thorough evaluations of competitors’ operations, including their technological tools and marketing tactics, businesses can identify opportunities for strategic improvement, ensuring market leadership and fostering innovation.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What Motivates Our Beta Testers?

Centercode

There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement.

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I’m done talking about MVP, let’s talk about real products

UX Planet

I’m done talking about MVP, let's talk about real products The concept of MVP is so ambiguous it leads to confusion in product design conversations. When you hear “MVP,” what comes to mind? If you’re a regular person, you’ll probably think about the Most Valuable Player in some sporting match. However, if you’re reading this, you’re likely thinking about the famous (or infamous?

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A product management framework for building successful wearable products

Mind the Product

Learn to craft user experiences, navigate technical constraints, prioritize battery life, and ensure data privacy. With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.

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How To Prepare For And Ace Your First PM Interview: The Basics

The Product Manager

Don't stress about your next PM interview. With these pro tips, that offer letter is in the bag! The post How To Prepare For And Ace Your First PM Interview: The Basics appeared first on The Product Manager.

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ONE THING on Org Charts

Product Culture

The reporting org chart isn’t the influence org chart. Whether you are coming into a new company or pondering your current one, thinking about your organization’s decision-making culture will help you understand how many people you need to involve in decisions and how much input is expected. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Join 3 Free Product Discovery Webinars in May 2024

Product Talk

In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming the Most Common Mistakes In this one-hour webinar, I’ll cover the most common mistakes teams make when getting started with opportunity solution trees and how to overcome them.

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Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group)

Mind the Product

Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. Read more » The post Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group) appeared first on Mind the Product.

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How To Keep Your Product Enhancement List to 12-ish Items

Product Management University

When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than you can deliver the enhancements. Managing the product enhancement list is one of the most frustrating parts of your product manager job. There are so many perspectives and so many ways to justify the priority of any one feature over others.

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How Perplexity builds product

Lenny Rachitsky

👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: The secret to Duolingo’s exponential growth How to accelerate growth by focusing on the features you already have How AI will impact product management How to make an impact in your first 90 days

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. Why? That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Let’s dive right in! TL;DR Customer retention is the ability to keep your customers actively using their products.

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How to lead product platform teams?

Mind the Product

Gain insights into how to lead a product platform team. Learn about the learning from the challenges faced. Read more » The post How to lead product platform teams? appeared first on Mind the Product.

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How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies

Amplitude

Discover how the Amplitude growth marketing team uses Amplitude to focus on key acquisition, retention, and monetization goals.

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Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour

Lenny Rachitsky

Brought to you by: • Enterpret —Transform customer feedback into product growth • OneSchema —Import CSV data 10x faster • Heap —Cross-platform product analytics that convert, engage, and retain customers — Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How to Perform User Needs Analysis For SaaS

Userpilot

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points.

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Top product management reads in April

Mind the Product

From a look of Marty Cagan’s new book and why it’s caused an upset online to a case study on using artificial intelligence to crack down on fraudulent listings, here’s a look at our top reads in the past month. Read more » The post Top product management reads in April appeared first on Mind the Product.

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Top Trends to Consider in Agile Product Manufacturing

Gocious Blog

The nature of a trend is that it's new, novel, and promoted across the industry, but is it worth implementing? The vast range of product complexity in manufacturing means that no two organizations will adopt the same process. Evaluating each trend and considering whether it's worthwhile for your company to test or ignore is important. Let's discuss some of the current trends in Agile product development for manufacturers of physical goods and whether they're worth considering for your teams.

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This will make you a better decision maker | Annie Duke (author of “Thinking in Bets” and “Quit”, former pro poker player)

Lenny Rachitsky

Brought to you by: • Vanta —Automate compliance. Simplify security. • UserTesting —Human understanding. Human experiences. • LinkedIn Ads —Reach professionals and drive results for your business — Annie Duke is a former professional poker player, a decision-making expert, and a special partner at First Round Capital.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Wondering what a marketing growth strategy is? If so, we’ve got you covered. From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Let’s get to it. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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SUNDAY REWIND: The art of product management with Ken Norton

Mind the Product

This week’s Sunday Rewind is an ask-me anything interview from 2022 with product coach Ken Norton. In it, he answers questions on the importance of soft skills, dealing with imposter syndrome and more besides. Read more » The post SUNDAY REWIND: The art of product management with Ken Norton appeared first on Mind the Product.

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The Power of Your Network

Ronke PM

Table of Contents What is Networking? What is The Importance of Cultivating a Network? My Own Experience With My Network Final Thoughts As you navigate your life, it's crucial to cultivate a network of people who will inspire, influence, and uplift you. These relationships can be transformative, helping you confidently seize your defining moments.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture. Agile Transformations require distinct parts of the organization to partner, collaborate, and work together to achieve common goals.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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12 Best Customer Engagement Platforms in 2024

Userpilot

Loyal customers are not only your highest profit but also your loudest promoters! Businesses aiming for long-term product growth should keep in mind the power of meaningful customer engagement. Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024!

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What (and what not) to expect from a product mentor?

Mind the Product

Discover how to find the perfect coach for your product leadership journey, ensuring expertise, trust, and alignment with your needs.Learn what to expect from the relationship and maximize its impact with actionable tips for effective engagement. Read more » The post What (and what not) to expect from a product mentor? appeared first on Mind the Product.

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The Art of Impact Mapping: 4 Steps to Create Your Own Map

Amplitude

Gain a deeper understanding of how impact mapping can help you build product features that achieve your desired results.

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