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Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.
Identifying the owner of the product backlog and understanding their responsibilities is vital for building a transparent and effective product management process. By clearly defining roles and adopting structured practices, your team can ensure better collaboration and a more efficient approach to creating better products.
Gloria Martinez emphasizes the importance of competitive analysis across various business dimensions—from SEO and social media strategies to customer service and HR practices. By conducting thorough evaluations of competitors’ operations, including their technological tools and marketing tactics, businesses can identify opportunities for strategic improvement, ensuring market leadership and fostering innovation.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement.
The 2024 SaaS sector trends emphasize operational efficiency and profitable growth amid tighter market scrutiny and budget constraints. Companies are reducing workforce while increasing revenue per employee and improving EBITDA margins by cutting sales and administrative costs. SaaS managers are urged to adapt by focusing on early expansion revenue, streamlining operations, and leveraging AI for better market positioning.
The 2024 SaaS sector trends emphasize operational efficiency and profitable growth amid tighter market scrutiny and budget constraints. Companies are reducing workforce while increasing revenue per employee and improving EBITDA margins by cutting sales and administrative costs. SaaS managers are urged to adapt by focusing on early expansion revenue, streamlining operations, and leveraging AI for better market positioning.
I’m done talking about MVP, let's talk about real products The concept of MVP is so ambiguous it leads to confusion in product design conversations. When you hear “MVP,” what comes to mind? If you’re a regular person, you’ll probably think about the Most Valuable Player in some sporting match. However, if you’re reading this, you’re likely thinking about the famous (or infamous?
Learn to craft user experiences, navigate technical constraints, prioritize battery life, and ensure data privacy. With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.
Don't stress about your next PM interview. With these pro tips, that offer letter is in the bag! The post How To Prepare For And Ace Your First PM Interview: The Basics appeared first on The Product Manager.
The reporting org chart isn’t the influence org chart. Whether you are coming into a new company or pondering your current one, thinking about your organization’s decision-making culture will help you understand how many people you need to involve in decisions and how much input is expected. Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming the Most Common Mistakes In this one-hour webinar, I’ll cover the most common mistakes teams make when getting started with opportunity solution trees and how to overcome them.
Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. Read more » The post Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group) appeared first on Mind the Product.
When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than you can deliver the enhancements. Managing the product enhancement list is one of the most frustrating parts of your product manager job. There are so many perspectives and so many ways to justify the priority of any one feature over others.
👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: The secret to Duolingo’s exponential growth How to accelerate growth by focusing on the features you already have How AI will impact product management How to make an impact in your first 90 days
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Customer retention is vital for product success and business profitability. Why? That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Let’s dive right in! TL;DR Customer retention is the ability to keep your customers actively using their products.
Gain insights into how to lead a product platform team. Learn about the learning from the challenges faced. Read more » The post How to lead product platform teams? appeared first on Mind the Product.
Brought to you by: • Enterpret —Transform customer feedback into product growth • OneSchema —Import CSV data 10x faster • Heap —Cross-platform product analytics that convert, engage, and retain customers — Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points.
From a look of Marty Cagan’s new book and why it’s caused an upset online to a case study on using artificial intelligence to crack down on fraudulent listings, here’s a look at our top reads in the past month. Read more » The post Top product management reads in April appeared first on Mind the Product.
The nature of a trend is that it's new, novel, and promoted across the industry, but is it worth implementing? The vast range of product complexity in manufacturing means that no two organizations will adopt the same process. Evaluating each trend and considering whether it's worthwhile for your company to test or ignore is important. Let's discuss some of the current trends in Agile product development for manufacturers of physical goods and whether they're worth considering for your teams.
Brought to you by: • Vanta —Automate compliance. Simplify security. • UserTesting —Human understanding. Human experiences. • LinkedIn Ads —Reach professionals and drive results for your business — Annie Duke is a former professional poker player, a decision-making expert, and a special partner at First Round Capital.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Loyal customers are not only your highest profit but also your loudest promoters! Businesses aiming for long-term product growth should keep in mind the power of meaningful customer engagement. Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024!
Discover how to find the perfect coach for your product leadership journey, ensuring expertise, trust, and alignment with your needs.Learn what to expect from the relationship and maximize its impact with actionable tips for effective engagement. Read more » The post What (and what not) to expect from a product mentor? appeared first on Mind the Product.
I’ve written in the past on the topic of Job Interviews , and my focus then was on some key recommendations for both applicants and employers, and how can both sides get the best out of this exercise. Since then the job market has shifted quite dramatically, but there are some additional suggestions I’d like to add to what I had previously written. Document everything.
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This week’s Sunday Rewind is an ask-me anything interview from 2022 with product coach Ken Norton. In it, he answers questions on the importance of soft skills, dealing with imposter syndrome and more besides. Read more » The post SUNDAY REWIND: The art of product management with Ken Norton appeared first on Mind the Product.
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