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What is a product management funnel? What are the different funnels that PMs should track? And why do they matter? If you’re after the answers to these questions, you’re in luck, because that’s exactly what we explore in our article. We also look at how you can harness the power of analytics tools to optimize your funnels. Ready to dive in?
In this post Jing Hu looks at the astounding pace of the evolution of AI and how the marriage of human expertise with AI capabilities could potentially revolutionize the way we manage products Read more » The post From LaLa Land to The Matrix: Can AI replace product management? appeared first on Mind the Product.
Ben Horowitz penned an article of Peacetime CEO vs Wartime CEO, in which he called out different approaches needed in leading companies during different times. As we know, when product wins, business has a chance to win; and when product fails, business will fail soon after. It’s not too far of a stretch to apply […] The post Peacetime CPO VS.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundamentally, trust is something that you either have or do not have. Building trust is a complex process that takes time and grows from a dynamic relationship between two parties. Trust is, therefore, relational and involves communication. As a brand or company, design plays a fundamental role in building trust. It is through design that we communicate with our users, either in proper words or with visual clues.
Project-centric to product-centric. What does this journey look like for an organization? First, are you finding your business is more concerned with hitting project deadlines than actually creating great products that people love? This conundrum occurs more commonly than you’d think, and it often evolved from good intentions. But just because everyone’s busy doesn’t mean they’re being truly productive.
Project-centric to product-centric. What does this journey look like for an organization? First, are you finding your business is more concerned with hitting project deadlines than actually creating great products that people love? This conundrum occurs more commonly than you’d think, and it often evolved from good intentions. But just because everyone’s busy doesn’t mean they’re being truly productive.
What does an English degree offer that's so unique and valuable to the product manager role? Greg Bayer, Managing Director at Silver Ridge Advisors delves into the transferable skills that can be used in the product craft. Read more » The post Why product management needs more english majors appeared first on Mind the Product.
Customer feedback is an important element that should be considered in the product development process. Why? Firstly, it affirms your commitment to your product users, and secondly, it lets them know you are listening.
What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is becoming part of many digital transformation programs. Our guest has created several products using augmented reality, including a phone-based vision test at Warby Parker, the Neiman Marcus digital mirror that makes trying on and selecting clothes easier, the SalesForce conversational balance table, an
If you’re an e-commerce company, you know better than anyone how important it is to optimize your website and have the best possible user experience. You’ve heard about experience optimization platforms (EOPs) and how they can improve your website’s performance, enhance customer loyalty and increase order size.
Technical Product Manager at GPC Global Technology Center in Krakow. She has extensive experience in the area of Product Delivery and close cooperation with development teams. In her work, she tries to implement the scrum approach.
In this week's podcast, we had a conversation with Assaph Mehr, a product leader and coach, who shared insights into the analogy of transitioning from a feature factory to a garden. Join us to learn how to adopt a gardener's mindset as a product manager, inviting people in, creating new attractions, and ensuring the consistent quality of your garden for your customers throughout the year.
In product management, you have to do two very important things — Discovery and Execution. Watch and learn more from product management expert, Benny Reich.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Does being a parent make you a better product manager and vice versa? Titus Chereches thinks so, and here he explains why My wife Adnana and I are blessed with two lovely children: Ravi, who is three, and Lucas, who is six months old. Our days and nights are full and we try to cherish Read more » The post Product management and fatherhood appeared first on Mind the Product.
Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.
Era of interactive, conversational documents is just around the corner, ready to transform the way we search, learn, and work. The corporate landscape is teeming with PDF documents. In the realm of clinical trials, for instance, the lion’s share of documentation is stored in this format. The same is true for product manuals, the latest scientific research papers, and a multitude of other knowledge resources.
From cell phones to cars and smart fridges to pet feeders, software is increasingly finding its way into hardware products. As a result of this growing trend, manufacturers need to integrate software features into their products to provide more user-friendly, customizable options to satisfy the needs of their customers.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Janice Fraser is an Author, speaker and innovation leader who has been in the digital landscape for over two decades. We caught up with her this week to talk about her journey into leadership and what he’ll be speaking about at #mtpcon San Francisco 2023 on June 14. Read more » The post Innovating in leadership with Janice Fraser appeared first on Mind the Product.
When it comes to customer experience survey best practices you have to consider the timing, placement, wording, and the right audience segments, among other things. In this article, we’ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of customer feedback. TL;DR A customer experience survey is a questionnaire designed to help a business capture customers’ thoughts and feelings about a product.
A thing to define: AWS vs AZURE vs Google Cloud AWS, Azure and Google cloud platforms are the top of mind cloud service platforms in recent years, yet many software development start-ups do not have the ability to distinguish them. First of all, let’s explore what these cloud service platforms really mean. About Amazon Web Services (AWS): Cloud service platform for startups Amazon’s AWS (Amazon Web Services) is a cloud computing platform that includes infrastructure-as-a-service (IaaS), platform
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature facto
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AI, chatbots and ChatGPT have dominated our postings this month, as we assimilate the implications of machine learning technology on our daily lives and our work. Here’s a roundup of the most-read posts on the Mind the Product blog in May. Read more » The post Top product management reads in May appeared first on Mind the Product.
Understanding how to choose CDP vendors that help you harness data, make the most of the insights you gather, and drive growth is a tricky challenge. In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. Let’s get into it! TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.
Photo by Patrick Tomasso on Unsplash You’ve heard it before: Customer acquisition cost (or CAC) and customer lifetime value (or LTV) are some of the most important metrics to track in business. Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy.
Many nonfiction writers start books with outlines. I'm not big on outlines because they shortcut the writer's thinking. ( Nonfiction writers think and learn as they write.) However, some writers go off on tangents without outlines. Or, some writers (raises hand) are prone to put everything she ever learned about this topic into one book. Either of those problems make it difficult to finish a book before the writer dies.
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
Over the past decade, companies have embraced innovation with enthusiasm—Chief Innovation Officers have been hired, and in-house incubators, accelerators, and co-creation labs have been launched. CEOs have spoken with passion about “making everyone an innovator” and the need “to disrupt our own business.” But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. If you’re looking for a platform to generate interest in your product, look no Read more » The post A case study: Product Hunt launch strategy — how we made it to the top 5 products 3 days running appeared first on Mind the Product.
Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. TL;DR Product adoption refers to the process by which customers integrate a new product into their daily lives or business operations.
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