Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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6 product management nightmares to keep you up at night

ProductBoard

Just when you thought your strategy was safe — your product vision clearly defined and your roadmap carefully scheduled and planned — we introduce the new and disturbing PRODUCT NIGHTMARES, coming to you in the form of 50s and 60s B-horror flicks. Stay aligned or beware — these nightmares will start consuming you alive! The Feature from the Backlog Lagoon Many product organizations have the bad.

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What Product Managers Need to Know About Security

ProductPlan

If you had to make a choice between building features that help your customers solve their problems or keeping your product secure, you would probably pick the new features. In today’s world, it’s not a choice you can make. You have to find a way to do both. Enterprise organization needs to ensure that product manager security knowledge remains a top priority.

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7 Actionable Tactics on Using Analytics To Improve Customer Engagement in SaaS

Userpilot

Are you planning on using analytics to improve customer engagement and gain a competitive advantage? For SaaS companies, leveraging numerous customer data points have tremendous benefits, such as: getting actionable insights. identifying emerging trends. increasing the CLV (customer lifetime value). building stronger customer relationships. In today’s article, you’ll find seven engagement strategies that use customer analytics to boost user engagement, increase retention, and reduce

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How To Build an Instagram-like App in Five Steps

The Product Coalition

Is it worth developing an Instagram-like app? How do you do it? Read this article to learn how to build an Instagram-like app in five steps. A global market study by DataReportal found that 4.7 billion people use social media. About 1.5 billion are Instagram users. Facebook, YouTube, and WhatsApp are still niche leaders, but they are not analogs. Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Let’s talk about product roadmaps — The Product Experience

Mind the Product

Lily and Randy in this special episode, take a trip down memory lane to have a chat about the best Roadmap insights they've heard from a range of product episodes on the podcast over the past year. Tune in to listen to actionable insights from Philips Nwachukwu, Janice Fraser, Maahir Shah, and more! [.] Read more » The post Let’s talk about product roadmaps — The Product Experience appeared first on Mind the Product.

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The Two Crucial Steps for Successful Mobile User Engagement

The Product Coalition

Getting mobile app communications right can uplift your user engagement and conversions. Find out when the best time to send out your communications is, and which channels are best. If only we could skip mobile customer engagement as a step and go straight to conversions. But, the reality is that you can’t achieve real sales without engaging your audience first.

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Four tips for building a product-driven culture

Mind the Product

In this guest post, Jenn Lambert, VP of Product Management at Veeva Systems provides tips on building a product-driven culture, and why it’s important to develop this. [.] Read more » The post Four tips for building a product-driven culture appeared first on Mind the Product.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link]. 1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. This can be reassuring for customers and stakeholders.

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2023 Product Conference List

Product Talk

We are starting to pull together our list of 2023 product conferences. This list is by no means exhaustive. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. Are you looking for the 2022 Product Conferences list?

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. As a result, there usually comes an inflection point in the growth journey where the internal orchestration of tasks starts to feel a little out of sorts.

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A case study: how to produce a winning app redesign

Mind the Product

A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. [.] Read more » The post A case study: how to produce a winning app redesign appeared first on Mind the Product.

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We Need Focus and Clarity: Why We’ve Ditched Scrum Sprints

The Product Coalition

Let’s talk about problems we saw with the traditional two-week scrum cycles and why we discontinued scrum sprints altogether. Continue reading on Product Coalition ».

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All the Risk

The Product Guy

Cracking the psychological parts of a product manager’s day can be the most interesting and fun. Watch and learn more from product management expert, Benny Reich.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Above the Fold vs. Below the Fold: Does it Still Matter in 2023?

AB Tasty

How to use above the fold when designing your website. How to make sure visitors see the most important content instantly & when it is not relevant.

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SUNDAY REWIND: Product design in the era of the algorithm by Josh Clark

Mind the Product

Machine learning has taken over vast parts of our world, from diagnosing medical conditions to legal queries to beating human players in Go. In this Sunday Rewind, we look back to 2017, when Josh Clark, Founder and Principal of Big Medium, shared how these advancements impact how we design, build, and manage products. [.] Read more » The post SUNDAY REWIND: Product design in the era of the algorithm by Josh Clark appeared first on Mind the Product.

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Look Into My Eyes: Why Hybrid Is Here To Stay

The Product Coalition

The case for hybrid work, and why transferring energy in person is so much more effective than through a camera. Continue reading on Product Coalition ».

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We’ve got mail: Introducing Intercom email features to complement your customer support strategy

Intercom, Inc.

In 2022, there are countless ways to reach your customers. . Despite all of these leaps forward, email remains a constant in customer communications. Almost all businesses still use email to acquire, engage, and support their customers – but a simple email is no longer enough. As the number of emails landing in customer inboxes grows, so do customer expectations. .

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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When, Why, and How to Conduct a Competitive Analysis for UX Research

UserInterviews

The difference between a competitive analysis for UX vs market research, and how to use both together for more holistic insights.

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From PO to CPO: How to drive your product career by Namrata Sarmah

Mind the Product

In her keynote session at #mtpcon London 2022, Namrata Sarmah, Chief Product Officer at INTO University Partnerships looks back at lessons learned from her wide-ranging product career, sharing tips and techniques to help you grow and develop at any level. Read on for a recap of her engaging session! [.] Read more » The post From PO to CPO: How to drive your product career by Namrata Sarmah appeared first on Mind the Product.

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The Right Priorities for Your Roadmap

The Product Coalition

Roadmaps require massive prioritization. But prioritizing what exactly? Many people prioritize features, epics, or themes. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. Here is how to discuss priorities at the right level. Photo by Anete L?si?a on Unsplash My mother is the best trip planner I know.

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12 Knowledge Base Benefits You Can’t Miss Out On

Userpilot

The truth is self-service support has come to stay. Not implementing it is like having a retail business and wondering if your customers will like a touch of e-commerce. Sounds ridiculous? Don’t take our word for it. Read on and see the amazing ways a knowledge base can help you drive customer satisfaction and retention. TL;DR. A knowledge base is a self-serve repository of information about a product, service, or specific topics, created to guide users effectively.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Build a User Research Process That Respects Your Time and Boundaries

dscout People Nerds

There are unlimited ways to execute your research—but how can you create a process that has less pitfalls along the way?

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Identify and manage imposter syndrome by Phyllis Njoroge

Mind the Product

In this #mtpcon SF+Americas 2022 breakout session, Phyllis Njoroge, Product Manager at Redfin, talks about her journey through imposter syndrome. Phyllis is also the author of a book, From fraud to freedom, that looks at the factors that cause self doubt. Watch this video or read on for key highlights from the talk. Phyllis is careful [.] Read more » The post Identify and manage imposter syndrome by Phyllis Njoroge appeared first on Mind the Product.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Digital transformation has an impact on consumer behavior in tourism. Explore the type, model, importance, and factors influencing their behavior. Digitalization has transformed the way people live, work, and travel. It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. Moreover, digital transformation has diversely defined consumer behavior in tourism.

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AI in Customer Service: 10 Ways Artificial Intelligence Can Enhance Customer Experience

Userpilot

Today’s SaaS market is highly competitive, and in this industry with a lot of similar products and prices, superior customer service makes all the difference. In spite of this, companies often struggle with it. There is much work to be done, from recruiting and training support agents, to purchasing expensive tools and working shifts. You don’t have to worry though, there is a solution!

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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408: The Product Mastery Roadmap – with Chad McAllister, PhD

Product Innovation Educators

Apply to join the Product Mastery Now Community — Application deadline is soon. The journey to product mastery – for product managers. I expect you, as a product person, love shaping the direction of a product, especially a product that provides you value. That is why I’m inviting you to be a founding member of a brand new product I’m launching—the Product Mastery Now Community.

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Shorter Plans Results in More Management Ease and Better Results

Johanna Rothman

Many managers feel pressure to deliver finished work. They plan and replan—and ask the teams to plan and replan. They plan to be able to predict the future. But there are several problems with all this planning: These plans require prediction at all levels, from strategy to product to what the team delivers. That's a lot of pre-commitment to long roadmaps, large and long portfolios, and long backlogs.

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Quality baked in

Business of Software Conference

I was an avid traveler, lived on the road and full time RV’d with my family – building our business, schooling kids, & living as cheaply as possible. Full stop March 2020. I’ve admittedly been afraid to leave the house since. I’ve been working up the courage recently, but found many excuses not to travel – even to nearby cities. I’ve attended BoS online conferences since 2020 and they have forever changed the way we work and run our business; the talks are welcoming, intimate, an

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