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Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Sounds too good to be true? Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool.
This is the first of several product management articles I will be writing until I successfully break into product management. This is for my fellow future entry-level product managers and other people looking to go into product management. Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general.
Add built-in scheduling. Add widgets. Make the home screen customizable. Add more views. More analytics. Offline capabilities. Make it purple. Make it integrate with Zapier. Make it take screenshots, store PDFs, and send notes to your grandma on her birthday. . To be sure, Product Managers spend a lot of time deciding which features need to be added to their product.
How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience. Instead, the customer experience is a component of what creates value for customers.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. But if your goal is to engage users , retain customers, and drive success, you better not get distracted from the most impactful tasks. So, what customer success processes should you focus on as a CSM?
This week’s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow. The author says that most product professionals start with a high-end design for their product [.] Read more » The post SUNDAY REWIND: Stop thinking about the user interface appeared first on Mind the Product.
As a founder, you may know exactly what tech stack you need to build your product – but what about when it comes to the tools you need to run your business? Many founders fall into the trap of prioritizing the former without giving much thought to the latter. But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. [.] Read more » The post Always solve your customer’s core problems appeared first on Mind the Product.
Product leader Paul Yokota talks about work experiences, and the launch of version one of the Animoto Marketing Video Builder. Continue reading on Product Coalition ».
Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.
I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions. Today is about why I don't use a real backlog because I get interruptions. I want to make those interruptions easier to manage.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. [.] Read more » The post A deep dive into product discovery – Lily and Randy on The Product Experience appeared first on Mind the Product.
The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael Porter There I sat, facing a significant strategic choice. After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. The north star was clear?—?enabling consumers to make the right decisions about their health at an affordable price.
Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels.
I hate the fact that I let my WIP get this high—and I'm glad I'm working it down. (I wrote why I let my WIP get this high on my other blog in the post, What Would It Take for You to Fail to Success? ). My status today: Finished one more presentation and need to record it. 3 presentations still on the list. Just under 1000 words on the book, and I'm pleased with them.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. [.] Read more » The post Being user minded — MTP Engage Hamburg 2022 appeared first on Mind the Product.
This is Part 3 in the series on API Monetisation. Be sure to also read Part 1 and Part 2. If you aren’t planning on directly making revenue from your API then you may need to draw on indirect monetisation models to build your business case. Generally speaking, indirect API monetisation is where you link the impact of your API through to revenue drivers elsewhere in the business.
When a product doesn’t have good customer retention, it’s like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product is more likely to recommend it to others. Bain & Company found that a 5% increase in customer retention can lead to a 25-95% increase in revenue. .
What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Buyers are always on the lookout for businesses that offer continuous value, making them preferable to their competitors. So let’s see what you can do to increase your customer value and retain loyal customers. TL;DR.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
This week on our Learnings from London series, we turn our attention to #mtpcon London 2015 where Shiva Rajaraman, currently VP of Product at OpenSea, led an engaging session on how to be awesome in product management. [.] Read more » The post Learnings from London: Going from Meh to Awesome by Shiva Rajaraman appeared first on Mind the Product.
Think about the last time you changed jobs. Chances are, your old employer handled the transition in a less-than-stellar way. Maybe, they didn’t give you enough notice, or they didn’t provide adequate training for your replacement. Maybe, they just made you feel like a burden instead of an asset. The employee offboarding process is one of the most important — but often overlooked — aspects of HR.
When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. In this article, we’ll look at various customer training tools available on the market.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In these two talks from MTP Engage Hamburg, Thor Mitchell, Head of Platform at Miro, and Holly Donohue, Chief Product Officer at Purple, share two different perspectives on the mental qualities you need as a Product Manager. Watch the two sessions in full below or read on for the key points. [.] Read more » The post Humility and personal resilience in product – MTP Engage Hamburg 2022 appeared first on Mind the Product.
Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them.
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