Innovatemap

SEPTEMBER 1, 2021

Despite their hefty news coverage, it’s not just startups that are landing major funding in the U.S. According to Fundz , the mean Series A funding round in 2021 so far is around $22.3 million, thanks largely to “mega-rounds” from somewhat established biotech companies. More common numbers are represented in the median early stage financing numbers (Series A and B) at around $8 million.

Customer Communications 52

Customer Communications Customer Experience Healthcare Finance 52

Product Management University

AUGUST 30, 2021

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can’t think of a single one. On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles. 5 Reasons for Product Manager Job Rotation. 1. Product Managers Are Starting Their Careers in a Huge Deficit.

Customer Experience 130

Customer Experience Product Manager Product Management Management 130

Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature.

Product Research 259

Product Research User Testing Technical Review Data Visualization 259

Alchemer Mobile

SEPTEMBER 3, 2021

The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. Through in-app messages, you’re able to hear about problems before they make it to the app stores, respond to customers with two-way conversations, and build relationships with your customers through in-app support.

Feedback Software 227

Feedback Software Messaging Customer Communications User Testing 227

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Intercom, Inc.

AUGUST 31, 2021

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. In addition to email, you can now choose from a range of conversational message types – like push notifications, in-product messages, banners – so you can engage and inform your customers in the right place, at the right time, using the channel

Messaging 218

Messaging User Testing Reporting Tools Feedback Software 218

Nir Eyal

AUGUST 29, 2021

The post Stop Thinking About Your Bad Habits! [Do This Instead.] appeared first on Nir and Far.

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Jay McBain

SEPTEMBER 2, 2021

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read? Where do […].

Consulting 126

Consulting Marketing 126

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Mind the Product

AUGUST 31, 2021

For tech giants like Apple and Google, user privacy has traditionally been seen as something to avoid rather than a selling point for their products. However, driven by changing consumer sentiment and mounting political pressure, the same companies that previously appeared to approach privacy as an obstacle are now pushing it to the forefront of [.] Read more » The post Privacy by design: flipping the script on privacy in product appeared first on Mind the Product.

User Testing 180

User Testing Product Marketing Marketing 180

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Testing

The Product Coalition

AUGUST 30, 2021

Driven by new global food trends, the flavor industry has grown towards organic and natural ingredients. Ever-changing guest interests lead to demands for the flavor market. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. The flavor industry has chiefly been influenced by the food consumption of various food and beverages.

Reporting Tools 125

Reporting Tools Software Review Systems Review Technical Review 125

First Round Review

AUGUST 31, 2021

Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.

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Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Mind the Product

SEPTEMBER 2, 2021

After seven years working in product, I had the opportunity to become People Manager. Using the skills and knowledge I got over the years working with products, I framed this change in familiar terms that helped me in the transition: SWOT analysis, Vision, Product Lifecycle, Market fit… Whether you’re considering taking a similar step in [.

Product Manager 153

Product Manager Product Management Management Management 153

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Johanna Rothman

AUGUST 31, 2021

Are you frustrated with your board? Maybe three columns don't offer you enough information. Or maybe you agree with me that teams need to create their own boards. (See the Agile Approaches Offer Strategic Advantage; Agile Tools are Tactics series.) While you're intrigued by how to create your own board, you have zero money to spend. Not to mention your team is frantically trying to progress through all the “tickets” or “PBIs” (Product Backlog Items).

Systems Review 105

Systems Review Customer Experience Agile User Testing 105

First Round Review

SEPTEMBER 2, 2021

Zoom’s Jane Davis answers all of your tricky customer development questions, creating a highly tactical guide for founders flying solo on UX research as they explore startup ideas, validate concepts, iterate on prototypes, and troubleshoot common product problems.

Product Research 117

Product Research User Testing UX Startups 117

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. There were multiple factors behind this that went beyond just updating the image. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Background to the Rebranding. As the CEO of btrax and the leader of this project, I would like to share with you the specific reasons and process that led to the rebranding.

User Testing 105

User Testing Research Software Branding Workshop 105

Mind the Product

AUGUST 31, 2021

Every month, product experts from around the world share their ideas and insights in our Prioritised and MTP Leader content and every month we recap some of their finest tips. So, whether you’re a member who’d love a quick recap or a non-member who’d love a glimpse inside some of our membership content, we’ve got you covered. [.

Product Manager 152

Product Manager Product Management Management Management 152

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Data Visualization

TryMyUI

SEPTEMBER 1, 2021

Usability tests are a great way to gain knowledge about your customers and clients, which helps marketing teams make higher targeted copy for ads and SEO blogging. The post Why Every Company Needs Usability Testing appeared first on TryMyUI Blog.

User Testing 104

User Testing Testing Blog Marketing 104

Product Innovation Educators

AUGUST 30, 2021

Create change as a storyteller of the future – for product managers. Today we are talking about how organizations can better support innovators and improve their innovation capability, taking a systems perspective. The work product managers and leaders do is the life blood of organizations, creating innovations that drive revenue and contribute to a sustainable organization.

Product Manager 104

Product Manager Product Management User Testing Management 104

Mixpanel

AUGUST 31, 2021

As the Head of Analytics at Instamojo , an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to medium-sized businesses in India, Ankur Sharma is in charge of all things data—data engineering, strategy, and core data analytics. In this interview, he spoke to us about what’s in Instamojo’s data stack and the philosophy behind it.

Data Visualization 104

Data Visualization Analytic Tools Artificial Inteligence Dashboard 104

Mind the Product

AUGUST 31, 2021

We all want more customers—but being able to understand who your best customer segments are, prioritise for them, and then land more of them? That’s a game-changer. We talked with Tamara Grominsky (Unbounce’s VP of Strategy) about some easy-to-implement techniques that will help you do just that. Featured Links: Follow Tamara on LinkedIn and Twitter | Tamara’s Website | Unbounce Segmentation Presentation | Strategyzer’s [.

Customer Experience 127

Customer Experience User Testing Presentation Product Research 127

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Dragonboat

AUGUST 30, 2021

Imagine this… You’re a new product operations manager joining a company that’s reached product-market fit, has a few product managers, and a brand new Chief Product Officer who wants to move away from feature-based roadmapping to outcome-driven roadmaps. You’ve read Marty Cagan’s books, “Inspired” and “Empowered” and are now trying to figure out how to […].

Roadmap 98

Roadmap Branding Books Product Marketing 98

Userpilot

AUGUST 29, 2021

Amplitude Analytics is one of the most popular digital analytics tools for SaaS businesses. It offers valuable insights into user behavior to drive growth and enhance your user experience. But is Amplitude the right tool for your company? How does it compare to other analytics tools out there, like Userpilot, Heap, or Mixpanel? This article will help you understand whether Amplitude Analytics is the right fit for you.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

TSIA

SEPTEMBER 2, 2021

While XaaS value propositions are different from traditional value propositions, product management practices continue to follow the traditional approach in cloud native and newly transitioned XaaS businesses. The popular frameworks for assessing value and prioritizing the product roadmap make no distinction of or accommodation for the differing business models.

Roadmap 98

Roadmap Framework Product Manager Product Management 98

Mind the Product

SEPTEMBER 1, 2021

Ben Foster has more than 20 years of product management experience. He was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas. Here’s how he got his most recent job in product as a CPO at WHOOP. Roles and responsibilities Every day is unique, but [.] Read more » The post How I got my job in product: Ben Foster, chief product officer at WHOOP appeared first on Mind the Product.

Product Manager 127

Product Manager Product Management Management Management 127

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

ProductBoard

SEPTEMBER 2, 2021

It’s well known that companies struggle to get the dynamic right between product and engineering. Pulling from their years of experience in technical leadership, Andrew Lau, CEO and Co-Founder of Jellyfish, and Srinivas Krishnamurti (“SK”), Head of Product at Productboard, divulged their thoughts during a fireside chat on what works and (what doesn’t) when it comes to fostering productive.

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Engineering Leadership Product Manager Product Management 98

ProductPlan

SEPTEMBER 2, 2021

Though there have been some strides in the wage gap, some glass ceilings remain stubbornly in place. They hold qualified women back from climbing career ladders and reaching a senior product leadership position. Product management has long been a field where women have thrived and significantly impacted their companies and industries. Yet, they’re still stubbornly absent from the leadership teams in far too many organizations.

Leadership 97

Leadership Technical Review Reporting Tools Customer Experience 97

DevelopmentCorporate

SEPTEMBER 2, 2021

The Minimal Viable Product (MVP) celebrates its 20th anniversary in 2021. The concept was introduced by Frank Robinson in 2001. Steve Blank expanded on it in 2005 with the Customer Development Methodology. In 2011 Eric Reis popularized the MVP concept in his book The Lean Startup. Since 2001 there have been several attempts to improve on the core MVP concept.

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Agile Startups Books Technology 97