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Last week news broke that Adobe was buying Marketo in a deal that’s going to reverberate through the martech world for a while. For a while, I’ve been thinking about writing this piece about the place of design in companies, and this news presented an interesting case study. How do these giants treat their design. The post Design as Connective Tissue appeared first on ProductCraft by Pendo.
And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier. However, product development is not about the sum of each individual’s work, but it is all about how those people can work together in a sense of collective work.
One of the big problems I see with a product orientation (as opposed to a project) is in preparing for ongoing work. You might not start the next project for this product after you complete this project. You might have to round-robin projects for various products because you don’t have enough people to do all the projects at the same time. However, if you want to develop a product orientation, you’ll need to consider the future.
Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership and discover key skills that can take your career from good to great. People often refer to Product Management as the “everything profession.” In a way, that’s true. We are the […]. The post How to Become a Great Product Leader appeared first on Daniel Elizalde.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Let’s explore recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) from the perspective of product management. Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market. In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation on this topic.
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer loyalty: correctly leveraging customer feedback.
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer loyalty: correctly leveraging customer feedback.
In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.
In my more than two decades of product management experience, with many different engineering and development organizations. Regardless of how great the teams are/were, there are always slips in schedule. I am puzzled by this. Even when with a great team, populated with hugely talented, and highly productive engineers, programs take longer than planned.
How do you maximize your chances of building an enduring, consumer product? This is the big question for consumer companies, and in her #mtpcon San Francisco talk, Sarah Tavel , General Partner at Benchmark, says it comes down to understanding how to maximize engagement. Tavel’s Hierarchy of Engagement. Throughout her career, Sarah has spent a lot of time thinking about how to understand engagement in products.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Looking to the past to drive future innovation. I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two kids to visit The Henry Ford, a museum of innovation near Detroit. It was created by Henry Ford as a tribute to his friend Thomas Edison. It’s an amazing place to learn about things I love — inventions and innovations.
When his first son was born 15 years ago, Jake Knapp came to a sad realization. He was stuck at work, wasting time, and missing precious moments of his new child’s life. On fire, he embarked on a quest to become as productive as possible. He experimented with different kinds of to-do lists. He taught classes on managing email. He even invented the design sprint at Google, helping teams discover how to be purposeful and effective.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
Incredible speakers. Epic venue. Great coffee. A community, united. This is MTP Engage Manchester. On February 7th and 8th 2019 we’re bringing MTP Engage to Manchester for two days of product learning, including inspiring product talks, deep-dive training workshops, and the chance to engage with your product peers. ProductTank Manchester started six years ago, when 23 product people got together at the BBC to talk about the BBC London Olympics app (yes, it was that long ago!).
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The hardest part of a designer’s job is evangelizing the impact of your design. Often times, it’s a matter of debate and something I like to call committee-jira-ticket-creation. Ultimately, these conversations are rooted in opinion and even you, the designer, will never truly be able to fully predict whether or not a design is “good/successful”. It is not my job to become a data scientist, but it is my job to uphold experience quality.
Messaging has fundamentally changed how businesses and customers communicate. Now we believe we’re on the cusp of another change which will drive faster growth for businesses who embrace it. On October 11th, we’ll share our vision for this next chapter in business growth and what we’re building so you can benefit from it. Seven years ago, we made a huge bet on what was then an unheard of thing: business messaging.
Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.
It was a Friday afternoon and I was feeling nervous. I was about to meet our biggest customer, an established enterprise owning some of the world’s most valuable brands. As our product helped companies, well, build their brand, it was a big deal. The meeting was planned to take only 25 minutes, so we got straight to the point. There had been a serious legal incident with celebrity images published outside of the license agreement, and the customer was now facing catastrophic claims.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Even the best ideas are useless without proper execution How often have you spent time in multi-day planning sessions, created a huge set of goals for the upcoming year, only to circle back a year later to find that most of the goals were not achieved? Don’t worry, you aren’t alone. Recent studies have shown that reaching goals is a common problem: 75% of venture-backed startups fail ?
Do you consider legibility important? Your users do as well. What makes a text readable? Do ugly fonts provide more legibility? Find out in this blog post. We at UX studio consider legibility, the readability of texts, a significant factor to keep in mind when designing screens. Good typographic choices play a huge role in the design process. It can also cause a painful struggle for both designers and product owners to make a final decision about which typeface to use for a product.
Many founders feel the pressure to spin up sales quickly to hit growth targets, but seasoned sales leader Karen Rhorer knows that this unsustainable strategy can lead to painful layoffs down the road. Here, she shares the four levers and key calculations startups need to understand in order to scale sales hiring the right way.
The number of tools used by sales and marketing teams only continues to grow, and with that expansion of options, it is more crucial than ever that you ensure your budget and time is being spent on the right tools. At Intercom, we want to make it easy for our customers to see the value of building real relationships with leads and customers. That’s why we recently released our new revenue and sales team performance reports , which gives marketing and sales teams instant visibility into how using
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
I’ll be attending my second formal training this year, getting my Certified Scrum Master certification to match the Certified Product Manager certification that I picked up earlier this year. After 15 years in the business, you might wonder why I’m just now getting around to being “certified”, and I hate to say it but the […].
The consumerization and developerization of B2B. Dropbox is the fastest SaaS company to $1B in revenue run rate with 600+ million users. This is just an example showing that companies are adopting software in a completely different way in recent years – we have individual users/developers picking out products that they want to use, and then it eventually spreads inside the organization.
Many founders feel the pressure to spin up sales quickly to hit growth targets, but seasoned sales leader Karen Rhorer knows that this unsustainable strategy can lead to painful layoffs down the road. Here, she shares the four levers and key calculations startups need to understand in order to scale sales hiring the right way.
If you’d told me a year ago that product analytics were required for building great products, I probably would have laughed it off. Until I watched a talk given by Spenser Skates, co-founder and CEO of Amplitude, my view on product development was focused solely on the engineering side. But Spenser’s presentation opened my eyes to the fact that great products need more than great engineering — they need product analytics, too.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Even if you like your job, it’s great to have some space for professional exploration, inspiration and education without the pressure of daily work tasks. Conferences cost money and require a day or more of your time. Meetups, on the other hand, are a perfect social and professional activity: monthly or weekly events with a […]. The post How to organize a local meetup remotely appeared first on RealtimeBoard Blog.
The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an intellectual property owner himself (among his trademarked properties is his name) he offered unique and relevant insights about the role of IP in his career – and how that role changed from his playing days to post-professional basketball, saying in this c
If you’re thinking about an agile transformation, you already know about feature teams. You might even call them/use them as product teams. You might wonder about organizing all the work as product work. See Your Current Organization. Many organizations use functions to organize people. The “Typical Product Development Organization” shows the kind of organization I see most often.
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