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A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.
Some organizations find OKRs help them create superior objectives and achieve some of them. (OKRs are Objectives and Key Results.) The idea is that every quarter you use the company purpose to create audacious Objectives. Each objective then has 3-5 Key Results so you can measure how well you do. You're not supposed to achieve all the objectives each quarter.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time. Want to check out the other posts in this series? You can find them here.
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
In the past few months, the world has changed in many ways. The Black Lives Matter movement has sparked a much-needed dialogue about diversity and inclusion in the workplace. Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog.
At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC). And we’ve seen many top brands fully embrace this strategy to help guide their coronavirus responses, pivot their product roadmap, and impact their customer communication.
At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC). And we’ve seen many top brands fully embrace this strategy to help guide their coronavirus responses, pivot their product roadmap, and impact their customer communication.
Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” If the answer to any of the above questions is “yes,” this article will [.].
Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. Of the 31 factors found through the studies, I discuss five of the most significant ones with Greg Geracie, principal researcher.
Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec
Data?—?Is it the product manager’s best friend? Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer.
Technical Product Manager at GPC Global Technology Center in Krakow. She has extensive experience in the area of Product Delivery and close cooperation with development teams. In her work, she tries to implement the scrum approach.
In this ProductTank London talk, Helen Hewitt, Global Head of Data Transformation at Dow Jones takes us through her personal journey with data and her work at Dow Jones in developing their data culture. Her key points include: Driving a data culture How we view our data DataSET Watch the video to see Helen’s talk [.]. Read More. The post Developing a Data-Driven Culture at Dow Jones, By Helen Hewitt appeared first on Mind the Product.
Yesterday we launched powerful upgrades to the Intercom platform for support teams. Teams can now use Intercom to efficiently provide conversational support for all types of questions, from simple ones to the most convoluted ones. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank! In July 2020 ProductTank Brisbane focused on double sided marketplaces and we were fortunate to have so many diverse perspectives on the topic in the [.]. Read More.
To manage an innovation portfolio and make the right investment decisions, you need metrics to measure progress of projects in your portfolio. But many organisations we work with fall into the trap of using execution metrics on innovation projects. We believe innovation needs its own metrics. In innovation, the main task is not to measure if you are on time and on budget, which are key metrics in an execution project.
?. But long gone are the days of one-size-fits all marketing. The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform. Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media.
Photo by Mark Fletcher-Brown on Unsplash “The range of feedback received matched the statistical results, where some customer segments significantly increased adoption, while others showed a significant decrease. We were surprised about this inconclusive result. But it was conclusive for us, some customers found our feature useful and others considered it as a bug.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In this MTP Engage Manchester talk, Jack Sheppard, then Product Designer at 11FS gives us a lesson on empathy and its importance in the world of product. He shares some guidance on how empathy can make better product managers. His key points include: What empathy is Where empathy comes from The effect of modern life [.]. Read More. The post The Importance of Empathy, By Jack Sheppard appeared first on Mind the Product.
The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost in the agile shuffle.
As lockdown restrictions continue to ease and businesses reopen, the world sits on tenterhooks awaiting a second wave of the pandemic that it hopes will never come. In New Zealand, mobile-centered solutions company PaperKite put that thought into action when they developed the country’s lifeline to reopening the economy – contact tracing app Rippl. For a time when it launched, Rippl was New Zealand’s most downloaded app, surpassing Facebook and Instagram with over 72,000 downloads in its first w
TL; DR: 18 Signs of a Systemic Toxic Team Culture What looked like a good idea back in the 1990ies?—?outsourcing software development as a non-essential business area?—?has meanwhile massively backfired for a lot of legacy organizations. While they try to become more appealing to product and software developers, they still have difficulties understanding what it takes to build an attractive product/engineering culture.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Roadmap creation is one of the primary jobs of a product manager, and probably the one that causes them the most difficulty. There are many books, blogs, conference talks, and training programmes on what makes a good roadmap, and people make careers out of being roadmapping experts. It’s impossible to distill all this valuable information [.]. Read More.
At Amplitude, we spend a lot of time talking to our customers and helping them succeed with product analytics. One thing we have observed is that companies that do a good job with data management—in other words, companies that keep clean data, fix mistakes, approve events to ensure they are correct, and plan events to make sure data is consistent—tend to get more value from their product analytics system.
We summarized the most tactical, honest pieces of advice from a group of design experts on what it really takes to be a startup's first design hire — from choosing the right startup to join to excelling in the role and growing your team.
Powerful questions are at the heart of traditional business coaching. But being an Agile Coach requires you to have a multitude of other… Continue reading on Product Coalition ».
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
Over the past decade, companies have embraced innovation with enthusiasm—Chief Innovation Officers have been hired, and in-house incubators, accelerators, and co-creation labs have been launched. CEOs have spoken with passion about “making everyone an innovator” and the need “to disrupt our own business.” But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the [.].
This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results. In most cases, vendors didn’t get the […].
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