Developing Your Team Purpose
Lead on Purpose
MARCH 26, 2018
Guest post by John Izzo, PhD and Jeff Vanderwielen PhD Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers.
Sat.Mar 24, 2018 - Fri.Mar 30, 2018
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Putting $125M to work for you, our customers
Intercom, Inc.
MARCH 27, 2018
We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going to do with it. 2018 is shaping up to be a massive year for the Intercom platform. Historically, we’ve spent proportionately way more on research and development than other software companies we track, and that won’t stop any time soon. This funding will go straight into building great new software at a pace you’ve yet to see from us.
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3 Simple Steps To Make Your Customer Stories 10x Better
The Secret PM Handbook
MARCH 28, 2018
How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.
Four Questions That Will Lead to Better Prioritization
Mind the Product
MARCH 28, 2018
Making sure that you and your team are working on the most important thing at any point in time is part of the fun and headache of being a product manager or a product leader. Many times looking at the backlog list or strategic priorities will just cause your eyes to glaze over as you consider the actual time and effort that those lists represent. Rik Higham had it right when he said that prioritization is more about guesstimates than being a precision art.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Know the World Your Product Lives in
The Product Guy
MARCH 30, 2018
Guest Post by: Peyvand Mohseni (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. You have a product; you are passionate about it, you believe in it, you want it to succeed and you want your users to benefit from its awesomeness. You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
More Trending
3 Simple Steps To Make Your Customer Stories 10x Better
The Secret PM Handbook
MARCH 28, 2018
How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.
10 Reasons Your Product is Hurting Your Sales Team
The Product Coalition
MARCH 29, 2018
Is your B2B product easy to sell and easy to renew? My relationship with sales is one that has been the source of greatest strength and greatest friction in my career. More than once I’ve reminded myself that sales people deserve empathy too. I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean.
How to Lead without Authority (a Product Manager POV)
The Product Guy
MARCH 27, 2018
Guest Post by: Cornell Pineda (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Vikas Batra]. When I started my current product role last September, I had a textbook definition of what makes a great product manager. In my view, he or she should have these main skills: manage the release process and roadmap prioritization, be able to suggest technical solutions during discussions with developers, and be knowledgeable in all the tools and terminology of the Agile process.
Why Dale Carnegie, the grandfather of self-help books, endures in the digital age
Intercom, Inc.
MARCH 30, 2018
Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. The title alone was a meme long before memes were a thing – the phrase became shorthand for the cultivation of a winning personality, especially in the pursuit of professional success. So how has the book remained such a bible for sales and marketing professionals?
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Clean Up Corrosive Interpersonal Dynamics on Your Team with This System
First Round Review
MARCH 27, 2018
Laura Gates has repaired interpersonal dynamics for orgs ranging from NASA to Shell Oil, from the military to tech giants. Here's the system she recommends to startups.
'Agile Qualitative Research' is not an oxymoron!
dscout People Nerds
MARCH 29, 2018
People Nerd, researcher, and artist Carrie Yury on why we should stop thinking of “agile” as a loaded word.
If You Don’t Feel Like an Imposter You’re Doing Something Wrong by Rik Higham
Mind the Product
MARCH 29, 2018
Summary: You’re not expected to know everything. The best way to help you and your team progress is to stop thinking about failure or success and to start working out how you can learn together. Seventy Percent of us Worry we Don’t Know What We’re Doing. We’ve all been in meetings where you feel like you’re the only person in a room that doesn’t know quite what’s going on.
Single Grain’s Eric Siu on using content to grow your business
Intercom, Inc.
MARCH 29, 2018
Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Many Hats of Product Managers
ProductBoard
MARCH 30, 2018
One of the best things about working on a product management solution is getting to interact with so many talented product managers. In the past year alone, we’ve spoken with thousands of PMs who come to us looking for a better way to make product decisions. In our conversations, we’ve heard how product managers split their time listening to their users, prioritizing what to build next, and.
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking and planning that would change the world if only reality would back off for a few mome
Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven
Product Management University
MARCH 27, 2018
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management.
Running a help center that retains more customers
Intercom, Inc.
MARCH 26, 2018
Your help center is the home of all knowledge about your product. It gives your customers the information they need to break down their learning barriers and hopefully become expert users of your product. This makes it a critical retention tool. Our product teams sometimes ship more than 100 changes per day. If you develop and ship new features as often as we do, it’s vital that your articles help your customers keep up with the changes.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
All You Need To Know About UX Team Structure
UX Studio
MARCH 27, 2018
Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? Today, we answer all your questions! 1. What three main disciplines form UX? Let’s start out with the basics. If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields.
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking.
What’s the difference between quantitative and qualitative research?
Userzoom
MARCH 28, 2018
In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts. I’m not saying any of this as some kind of unsubtle recruitment drive (I found the constant running up steps and punching frozen meat to be both humiliating and confusing) but to reveal where I am on my beginner’s journey into UX.
The Benefit of Being Responsible for Product Messaging
The Product Guy
MARCH 29, 2018
In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Product Messaging”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
IoT Product Leadership – Episode 06: Behind the Scenes of the Samsung Artik IoT Platform
Daniel Elizalde IoT Blog
MARCH 26, 2018
Vish (Vishwesh) Pai, Director of Product Management for Samsung IoT Cloud Platform, shares excellent insights on aligning the multiple groups involved in developing an end-to-end IoT platform, his views on the various personas present in most IoT products, and gives great advice for both experienced and aspiring IoT Product Managers. Subscribe on iTunes | Android […].
The Hierarchy of Working Remotely Needs
UserInterviews
MARCH 28, 2018
From physiological needs, to self-esteem, to self-actualization, at every stage of Maslow's hierarchy, there's a work from home tip for you.
Four psychology principles every UX designer should know
Userzoom
MARCH 27, 2018
There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology. Even though you no longer need to be a psychologist to be a user researcher, if you’ve arrived at a UX career through a path in visual design, you might be missing out on some core psychology knowledge to help you make better design decisions.
Don’t be Afraid to Admit You’re Wrong!
Clever PM
MARCH 29, 2018
One of Amazon’s prized leadership principles is “Be right, a lot.” And we should certainly strive for that as Product Managers, no matter what company we work for, or what product we’re working on. But there’s a corollary to that statement that’s equally important — that you’re not going to be right all the time. […].
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
How the Best Product Leaders Manage Without Authority
Pragmatic Marketing
MARCH 29, 2018
Discover How the Best Product Leaders Manage Without Authority. Join Pragmatic Marketing instructor Kirsten Butzow and other product leaders as they share tips on how to manage up and push back when other areas of the organization demand product changes. You’ll learn about the importance of taking different approaches with different stakeholders, how to manage “must-haves” from the field, and the role that soft skills play in successfully managing without authority.
IDEO’s learning personas in action
The Product Coalition
MARCH 26, 2018
You can’t learn about user needs from behind the screen, not really. To do design thinking credibly you have to get out there and start talking to humans. It’s not easy, but its worth it. I’ve talked to a few product managers and designers over the years and everyone wants to do more of this stuff, but they’re still chained to their desks. So what gives?
Accessibility Testing: Tips & Best Practices From Industry Leaders
Userzoom
MARCH 27, 2018
Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. It’s the right thing to do, and companies genuinely want to be accessible to all. Sometimes, however, the challenge feels so steep that it’s hard to even know where to begin.
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