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Why a product manager should embody many traits of a CEO, but they are not the CEO of the product Read more » The post The great fallacy: “I’m the CEO of the product!” appeared first on Mind the Product.
If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire living on your own private island. Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing?
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. We discussed a few of the common stages companies tend to go through when they adopt continuous discovery , some of the challenges and setbacks they’re likely to experience, and how leaders specifically can help teams ove
From displaying dates and times, local payment systems through to customer mentality, internationalising a digital product can be fraught with issues that trip up the unwary. Read more » The post Internationalising products: Experiences after building digital products for over 30 countries appeared first on Mind the Product.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Why shifting the burden to the user is not a smart strategy. Photo by Kaleidico on Unsplash If you use software for daily tasks, build products for clients, or design software for a living, you may think it obvious that users should be at the center of software design. But are they truly? Think of any common software or digital product you have used recently — were you frustrated with it?
Why shifting the burden to the user is not a smart strategy. Photo by Kaleidico on Unsplash If you use software for daily tasks, build products for clients, or design software for a living, you may think it obvious that users should be at the center of software design. But are they truly? Think of any common software or digital product you have used recently — were you frustrated with it?
In this week's podcast, we were joined by Tobias Freudenreich, a product leadership coach and consultant based in Hamburg. This episode dives deep into the structure of cross-functional teams and explains how this structure can help us build great products that people love. Read more » The post Leading cross-functional teams – Tobias Freudenreich on The Product Experience appeared first on Mind the Product.
They interact with as many people as possible. They cycle back to those KPIs. They ask themselves is this something we should be working on. They are the great product managers. Watch and learn more from product management expert, Kirsten Jepson.
While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place! TL;DR Points of parity are industry standards that products must share to stay competitive with each other.
Can drug stores transform themselves into a health care destination? Image Credit: Mike Mozart I’m pretty sure that we all make use of the drug stores that are in our area. The big chains, like Walgreens and CVS seem to be just about everywhere. For the past few years the product managers at the big drug store chains have been struggling. More and more people have been ordering what they need online and are no longer making the trip to their stores.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
Gojek’s then Chief Product Officer Bruce Haldane talks about the importance of protecting the ecosystem through a global pandemic, and adapting to scale Read more » The post SUNDAY REWIND: Purpose-driven product by Bruce Haldane appeared first on Mind the Product.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Single Sign-On (SSO) and Survey Question Reordering now available for Alchemer Mobile and Web By Cathy Yang, Senior Product Manager at Alchemer, and Vanessa Bagnato, Director of Product Marketing at Alchemer In August and early September, we released updates to the Alchemer Mobile SDKs and Dashboard, including the availability of Single Sign-On (SSO) to improve your data security, survey question reordering to improve your survey designing experience, and updated colors and logo to the Dashboard
Prioritisation, prioritisation, prioritisation. A common challenge in product when juggling endless feature requests and managing teams. With our flagship event, #mtpcon London, only 7 weeks away, we look back at some of our most inspiring talks from speakers who have shared lessons on prioritisation. Read more » The post Prioritisation in product: London highlights appeared first on Mind the Product.
Recently, a Reddit thread started an extensive conversation in a product management group I’m part of. It highlighted an alarming new trend in our field — the imbalance between discovery and execution. Reddit thread In my opinion — in the zeal to innovate and strategize, the pendulum has swung too far toward the discovery end of the spectrum. While exploring new ideas and hypotheses is undoubtedly vital, it has overshadowed the equally significant aspect of execution.
We cannot be more thrilled to announce that for the second year in a row, Will Reed has named Dragonboat, out of 2,500+ eligible Seed and Series A B2B tech companies, an early-stage company shaping the future of workplace culture. Since our beginning, Dragonboat has strived to empower people, employees, customers, and community members alike, […] The post Dragonboat Named to Will Reed’s Top 100 Class of 2023 appeared first on Dragonboat.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
This article will provide a glimpse into Japanese convenience store culture, and how these pillars of Japanese society strike awe in the hearts and minds of foreigners who live in or visit Japan. As the author, I have lived in and traveled around Japan for a total of eight years. So, in addition to providing general information, I will also provide my experiences of frequenting these stores.
In this ProductTank Heidelberg Talk, Tim Herbig, a product management coach and consultant, provides a sandwich model to implement product strategy effectively. Read more » The post Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig appeared first on Mind the Product.
Interested in building a B2B customer journey map? It’s a challenging process, but the benefits are well worth it. At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
In How Product Goals Make it Easier to Create Sprint Goals and Reduce Feature Factories, Part 1 , I started responding to Tom's interview question. Now that we've dealt with the feature factory problem, it's time to address planning time. Here's the question again: “The product owner and dev team cannot decide on a sprint goal, even after hours of discussion.
Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions.
With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. So let’s explore deeply how to collect data, design a customer journey, and create a customer experience roadmap that will help you improve product adoption.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it.
A colleague, Tom, told me about this question he received in an interview: “The product owner and dev team cannot decide on a sprint goal, even after hours of discussion. They (the team) feel that the tasks for the sprint are too varied to manage to a single sprint goal. What should the Scrum Master do?” Here are all the assumptions in this question: We need sprint goals.
We hear the term hundreds of times a week, but how can we build a shared understanding of exactly what shared understanding is? Build Products that people love The term ‘Shared Understanding’ has likely become irrevocably enshrined into the lexicon of software and product development. As product designers, owners, engineers, and delivery teams, we can often use the term with reckless abandon, daily.
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