Top 10 Cognitive Biases in Product Design
UX Planet
APRIL 1, 2024
A cognitive bias is an error in thinking that affects judgments and decision-making. By being aware of the biases, we can mitigate their impact and make more rational, objective decisions. Here are the top 10 most common cognitive biases in product design: Confirmation bias The tendency to search for, interpret, favor, and recall information in a way that confirms or supports your point of view or values.
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