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A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog [.]. Read More.
We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. If you can’t take care of yourself, you can’t take care of your teams. Numerous studies have shown burnout to be a very real and impactful threat to employee health. A huge cause of burnout, alongside an impossible workload, is impostor syndrome.
PMs, take a deep breath: We made it to the end of 2020. This year was likely full of changing priorities, sudden roadmap pivots, new personas and use cases, and—let’s be honest—some straight up chaos. While these things aren’t just going to go away come January, a new year is always a good time to. Read more » The post New Year’s Resolutions for Product Managers appeared first on ProductCraft by Pendo.
How product managers can take an idea to a market-ready product. This is fourth in the series on a product management body of knowledge I’m doing every-other-week. We are exploring the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators. If you are unfamiliar with PDMA, they are the longest running volunteer-led professional association for product managers, existing since 1976.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Start your requirements with the goal, the outcome, figure out how you will measure it and how you know you will be successful. Watch and learn more from product management expert, Benny Reich.
2020, what a year – I’m sure you’re all sick of talking about it. But, before we turn the corner into 2021, let’s take a look back on something pretty positive—some of the best product management content of the year. From the guest posts created by you and content created by us with the help [.]. Read More. The post The Best-Loved Product Management Content of 2020 appeared first on Mind the Product.
2020, what a year – I’m sure you’re all sick of talking about it. But, before we turn the corner into 2021, let’s take a look back on something pretty positive—some of the best product management content of the year. From the guest posts created by you and content created by us with the help [.]. Read More. The post The Best-Loved Product Management Content of 2020 appeared first on Mind the Product.
At the close of 2020, when we’re on the brink of entering a new decade, we thought it’d be a good time for a little history lesson. With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. Where It All Began Not every discipline can point to a single person as its father/mother.
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. As someone who has written a lot of this content, I certainly have a bias when I say it’s all amazing and valuable. However, I’ll let our data speak for itself.
“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. But then, Covid happened and everything we knew or believed in about building great businesses went through its own transformation. 2021 is going to be a crucial year for makers. Two tailwinds of significance: Economy, hopefully, will be bouncing back.
In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started. Watch the video to see the talk in full. Or read on [.]. Read More. The post The Anatomy of a Pivot by Asha Haji appeared first on Mind the Product.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. Videos have become the most popular and preferred type of content on almost all online platforms. From news feeds to social media and magazines, we like to watch videos everywhere since they transfer information faster and more effectively.
Well, it certainly has been a year, product people. We all started out starry-eyed with big plans for our products and organizations in 2020. Instead, we found ourselves steering our orgs from our home offices (and kitchen counters and living room couches). Some of us had to make major decisions about the direction and future. Read more » The post ProductCraft’s Must-Read Articles of 2020 appeared first on ProductCraft by Pendo.
What do you do when user needs change overnight? Amanda Rosenburg, UXR Team Lead for Google Classroom shares how she and her team kept researching through the COVID pandemic.
One of the things we’ve learned in 2020 is just how important it is to have great facilitation skills as product people. That’s why we’re revisiting our chat with Elena Astilleros from earlier in the year – she’s the author of Invisible Leader: Facilitation secrets for catalyzing change, cultivating, innovation, and commanding results, a topic [.].
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. A partnership is a long term relationship that creates material value for both parties. They typically have large contract sizes, relate to business critical capabilities and require exec level sponsorship.
This is the time of year where many of us are looking back on the last twelve months and reflecting on what we’d like to do better. But it’s also a time when we can be grateful for the things that are already good — especially in a year marked by so much loss, change, and uncertainty. When times get tough, it tends to shine a spotlight on two big areas of your life: your support system (i.e., the people around you) and your ability to roll with the punches and get things done.
Getting the required legal documents signed can be a real pain. Here are the tools, templates, and tips to make NDAs and informed consent forms easier.
In this November 2020 #mtpcon Digital session, Job van der Voort, CEO of Remote and ex VP Product, GitLab, discusses how best to build products asynchronously with a distributed team. Watch the session in full, or read on for the highlights. Culture of the Written Word Job challenged how we can build successful products when working [.]. Read More. The post Building Products Asynchronously With a Distributed Team by Job van der Voort appeared first on Mind the Product.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
A Moonshot goal permeates the desire for growth in the tech industry. An audacious corporate goal that is supposed to inspire 10× thinking and bring in breakthrough outcomes. The inspiration for corporate moonshots comes from President Kennedy’s plan to land a man on the Moon. However, these corporate moonshots are often amiss. Let’s revisit the history to find out why.
Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. By contrast, sales-led companies rely on people to undertake these activities. The ability to “try before you buy” is a key difference in these two approaches. Product-Led Growth: How to build a product that sells itself by Wes Bush.
Diary studies is a research method which collects qualitative data by having participants record entries about the experience being studied in a log, journal, or diary. Entries can consist of text, video, audio, and/or images. Diary studies can be an excellent method to gather information over time. This method can provide valuable understandings and contextual insights about long-term user experiences, behaviors, and preferences.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point. Any team can check in to make sure their work is on track and supporting its strategic plans, and this tool is not an information silo used by only the product manager.
"What's your vision for this?". Have you been asked this question? Did you freeze not knowing what it should be? Maybe you thought "How on earth does a vision emerge? I'm not a visionary, I'll just on execution.". B t. That's what you may have been told, but that's it's not true. A vision is….
What is SNMP? Simple Network Management Protocol ( SNMP ) is an Internet Standard protocol for collecting and organizing information about managed devices on IP networks and for modifying that information to change device behavior. Figure 1: How SNMP works. SNMP exposes management data in the form of variables on the managed systems organized in a management information base (MIB), which describe the system status and configuration.
In 2020, Bain Public donated time and expertise to turn pre-seed startup ideas into a fully-fledged digital products. The biggest mistake I see product leaders and managers make in leading their roadmaps is to get hooked up by its features. You don’t arrive at a better product roadmap by pitting hundreds of features against each other in a vote-war.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many people never get jobs in the actual fields that they study, it’s hard to see how there is any real value proposition here at all. And, yet, people keep paying. So what’s really going on here? We’ll talk it all through, from a strategic standpoint of course!
One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point. Any team can check in to make sure their work is on track and supporting its strategic plans, and this tool is not an information silo used by only the product manager.
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