ProductCraft

MAY 12, 2020

Congratulations on entering the next phase of your product management journey. Whether this is your first PM job or you’ve been in the field for a decade, it’s important to get off to a strong start in your new role. Over my own seven-plus years in the product management industry, I’ve started my fair share. Read more » The post Six Must-Dos for Your First Month in a New Product Role appeared first on ProductCraft by Pendo.

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Product Manager Product Management Management Management 112

Lead on Purpose

MAY 11, 2020

During the last few weeks and months so much has changed for all of us. With the recent pandemic we’ve seen many things change that we heretofore took for granted, things we’d become so accustomed to were transformed within days.

Leadership 356

Leadership 356

Product Management University

MAY 11, 2020

The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc. Enter product management into the equation. Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be leading the charge to not only prevent product priority paralysis but condition the company to avoid it.

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Banking Customer Feedback Messaging Positioning 130

Modus Create

MAY 12, 2020

Agile project management has taken over the world and is widespread within most organizations. SCRUM, Kanban, and SAFe frameworks lead the way in making teams and companies add value quicker while reducing traditional risks. It may be in implementation as part of your software development teams, it could be getting adopted into a whole department or business unit in your company, or maybe it is already part of your normal workstyle in your organization.

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Reporting Tools Agile Government Data Visualization 65

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Help me in welcoming Hope as an official author. You’ll see she’s starting with a great contribution below and I’m excited to read more from her in the coming months.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

MAY 14, 2020

It’s impossible to imagine our lives without budget planning. We have to buy a lot of things, from food to entertainment, and if our expenses aren’t well managed, it’s easy to lose control over them and start spending too much. The same goes for software development. If you want to create a new app, managing your financial investment is one of the most important parts of the whole process.

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Feedback Software Definition User Testing Software Developers 78

Product Management Unpacked

MAY 13, 2020

Today is no ordinary Wednesday. It’s May 13th. It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In his memo, Mr. McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions.

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Reporting Tools Research Software User Testing Technical Review 173

Piyanka Jain

MAY 13, 2020

Marketers often equate growth hacking with driving user acquisition. Continue reading on The Startup ».

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Startups Marketing Artificial Inteligence 221

Alchemer Mobile

MAY 14, 2020

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? One of the most critical pieces to this puzzle is first understanding how your app compares to others in this industry and then tracking the changes you’re seeing against these benchmarks.

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Research Software Feedback Software User Testing Customer Feedback 208

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Testing

Mind the Product

MAY 13, 2020

One of the tropes we’ve heard again and again is that product people don’t actually build anything. We’re not designers (except when we are) or engineers (unless we can code) or anything actually, y’know, useful. What that viewpoint misses is that we build understanding, alignment, and purpose – and that our best tool is conversations.

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Agile Product Research Feedback Software Software Review 189

The Product Guy

MAY 15, 2020

Drawing on my own experience as a naive Product Manager, the goal of this talk to increase awareness into the world of front-end JavaScript components. Specifically how to research these at the start of a project to avoid going into production with the wrong ones. In a recent live stream from one of our mentors of The Product Mentor , John Masterson, lead a conversation on this topic.

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Product Manager Product Management Product Research Management 187

Piyanka Jain

MAY 13, 2020

Marketers often equate growth hacking with driving user acquisition. Continue reading on Medium ».

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Intercom, Inc.

MAY 12, 2020

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. This week however, myself and Paul decided to get back in the studio (remotely of course) and record a new episode to share with you.

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User Testing Product Research Customer Experience Customer Feedback 173

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mind the Product

MAY 15, 2020

Outside the product community – and perhaps even inside it occasionally – there’s still confusion about what makes a Product Manager and how a product person can progress their career. A couple of years ago Martin Eriksson wrote a very helpful post on the product management career ladder – Product Management Job Titles and Hierarchy, which [.].

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Product Manager Product Management Management Management 150

The Product Coalition

MAY 13, 2020

For such an integral part of product, it’s amazing that nobody seems to know what Product Ops is! As a skill on LinkedIn, Product Operations has grown 80% in the last year. So why is no one really talking about it the way they talk about things like Product-Led Growth ? Here, we’ll go through the meaning of Product Ops, the role of Product Manager vs Product Operations Manager, the benefits of having a Product Ops team, and some typical interview questions.

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Product Research Data Visualization User Testing Research Software 148

Piyanka Jain

MAY 13, 2020

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal. Some will come on your website, create a profile, and never buy a thing from you.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Alchemer Mobile

MAY 12, 2020

Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely. Even if—especially if—you’ve seen a dip in revenue, remember that your customers aren’t gone; they’re just at home and are engaging with you in a new way: through mobile.

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Feedback Software Reporting Tools User Testing Customer Experience 147

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Data Visualization

Mind the Product

MAY 11, 2020

Organiser Amanda Lam tells us about her ProductTank in Hong Kong, where, despite Product Management still being in its infancy, the community is vibrant and keen to connect – in fact, on occasion, events have to be extended to allow for all the conversations! What motivates you to run ProductTank meetups? For me, ProductTank provides an opportunity to advocate product management in local communities, and get to know people with a similar background.

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Events Agile Presentation Research Software 149

Nir Eyal

MAY 11, 2020

The post Extrinsic Motivation: Why You Make Terrible Life Choices appeared first on Nir and Far.

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Product Management University

MAY 11, 2020

What’s the easiest way to figure out if we’re solving customer problems that matter? Here are three simple things you can do to determine if you’re solving customer problems that matter. Identify Customer Outcomes . What job tasks or workflows are your customers better at doing because of your products and why do they matter? Here’s the key to answering this question in a meaningful way.

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Certifications Product Marketing Marketing Product Manager 130

Intercom, Inc.

MAY 13, 2020

“We’re seeing a big motion across all businesses on how an amazing customer service experience drives loyalty overall.”. That’s Tom Ronen, Head of Customer Success for monday.com , on a topic that’s been on many of our minds lately: retention. We sat down with Tom and Kaitlin Pettersen, our Global Director of Customer Support, in a recent webinar that focused on how support teams can increase retention and reduce churn among their customers right now.

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Strategy Customer Experience Product Research Feedback Loop 129

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Mind the Product

MAY 15, 2020

We ran a short survey to ask you about salary and salary negotiations. Here we reveal our key findings. And, if you’re a Mind the Product member, you can also access our in-depth article: ‘A Guide to Salaries – Know Your worth and How to Ask for It‘ The Results Don’t have the time to [.]. Read More. The post Product Management Salaries Survey – The Results appeared first on Mind the Product.

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Product Research Product Manager Product Management Management 131

The Product Coalition

MAY 13, 2020

The 2(+1) pricing models for enterprise software that matter Continue reading on ProductCoalition.com ».

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Enterprise Startups Marketing Strategy 121

First Round Review

MAY 12, 2020

Unlocking the wisdom of your advisors has always been crucial for any founder, but it's even more important in the midst of massive uncertainty. We've rounded up six tactics from top experts for cutting through the noise and extracting the advice founders need to make meaningful decisions.

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Mixpanel

MAY 14, 2020

Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a rare find. To learn more about how these teams work, we surveyed over 450 product managers, leaders, and UX designers from across the world to build our State of Product Analytics report in partnership with Product School.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Customer Experience 111

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Mind the Product

MAY 14, 2020

We were delighted to have Ken Norton join us for our inaugural members-only AMA. Ken is a senior operating partner at GV where he leads investing operations and provides product and engineering support to startups. Prior to joining GV, Ken was a group product manager at Google. In his years as a product manager at Google, [.]. Read More. The post MTP Prioritised : AMA with Ken Norton appeared first on Mind the Product.

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The Basics of Product Management

MAY 15, 2020

The product life cycle (PLC) is the series of steps through which every product goes. Product life cycle stages- Introduction, Growth, Maturity and Decline. As a Product Manager, this is what you constantly need to think about. Check out the list of top 9 product management courses. The lifecycle of your product is all you should ever care about. After all, nobody is more responsible for a successful lifecycle than a Product Manager.

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The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial. A recent study found that nearly 95% of the products released each year will fail.

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Product launches Product Marketing User Testing Marketing 109