The Secret PM Handbook
OCTOBER 21, 2017
Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable. It’s vague and aspirational. And, indeed, you might even ask “ why is this good advice?”. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects.
Mind the Product
OCTOBER 25, 2017
In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. At it’s core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users.
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Product Management University
OCTOBER 25, 2017
The more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.
First Round Review
OCTOBER 26, 2017
As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Secret PM Handbook
OCTOBER 21, 2017
Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable. It’s vague and aspirational. And, indeed, you might even ask “ why is this good advice?”. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management University
OCTOBER 22, 2017
How can product usability drive more revenue? The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others. It works wonders on your top line. Make the following three things part of your product design culture and more revenue will follow. Intent. Before any product requirements are written and designs penned, clearly state the overall intent of every product as it relates to the business goals of your targ
First Round Review
OCTOBER 23, 2017
HotelTonight's Chief Data and Strategy Officer talks about how startups should set up and mine their data to drive insights that actually make a difference.
UX Studio: Product Management
OCTOBER 26, 2017
Retention rate, classic/rolling retention, churn, how to improve retention, what not to do to improve retention – these terms pop up everywhere. Google focuses especially on retention rates, but why really? Time to demystify this little word and start taking advantage of it. If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to).
Mironov Consulting
OCTOBER 26, 2017
(combining a series of similar conversations). Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. As VP Product, I’m having trouble selling him on investing in user experience, software quality, “meet the competition” features, and other work that doesn’t immediately convert to revenue.
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Product Management University
OCTOBER 24, 2017
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. 1.
The Product Guy
OCTOBER 26, 2017
In a recent live stream from one of our mentors of The Product Mentor , Vasu Vadlamudi, lead a conversation around “Balancing Data and Design in Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goal
Amplitude
OCTOBER 25, 2017
This is a guest post in our Product Innovator Series from Jennelle Nystrom, product manager at Farmstead. . Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. “Use your gut to make decisions,” they say, as if using data and running experiments are guaranteed to do nothing more than take your business on a random walk up to your nearest local maxima.
Mind the Product
OCTOBER 27, 2017
The word “ build ” originally comes from using atoms to construct things. In 1884, Maurice Koechlin and Emile Nouguier were innovators who were looking to build the world’s largest structure out of rarely used materials – steel & iron – for their employer Mr Eiffel. The grander your idea, the greater the risk that whoever you are pitching to needs to take on.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Management University
OCTOBER 24, 2017
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. 1.
The Product Guy
OCTOBER 24, 2017
From The Best Product Person of 2016, Chris Butler, …. Looking Forward. > How do you see product management evolving over the next 5 years? I think there is a big opportunity for tools that help gather information and do sense making for product people. We have some today, but we really need something closer to Palantir for product than project management, behavioral/outcome tracking or survey tools.
Userzoom
OCTOBER 23, 2017
How to employ UX and SEO for better marketing results. The concept of encouraging customers to buy a product or service remains the same from the days before the internet, but marketing today now relies heavily on digital platforms. Advertisers and marketers have had to adjust to a whole new world of acronyms and procedures. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO.
UX Studio
OCTOBER 24, 2017
Our UX Maturity Model arose from many questions and issues, such as: How does UX team involvement in product related decisions benefit us? Why test the product/prototype each week and with only five user tests per iteration? For what reason does a developer attend the meetings at even the wireframing phase? Why meet the product team in person when we can do everything remotely?
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Product Management University
OCTOBER 22, 2017
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Revulytics
OCTOBER 25, 2017
Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, what something would look like in your living room, or bedroom, or wherever you have the tenacity to assemble a piece of IKEA furniture.
The Product Guy
OCTOBER 21, 2017
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
The Accidental Product Manager
OCTOBER 23, 2017
How will product managers deal with the Internet of Things? Image Credit: cea +. Just in case you’ve been living with your head under a rock, there is this thing called the “internet of things” that is getting ready to take over the world. What is meant by the internet of things can vary from person to person, but basically what it means is the creation of a world in which everyday objects have network connectivity which then allows them to send and receive data.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Tim Herbig
OCTOBER 24, 2017
Charlie Deets recently switched design teams from Facebook to WhatsApp, and he shared some of his key insights comparing the design approaches at both companies. The first thing which stood out for me was that it became clear that Facebook only guides its product teams with an incredibly broad company vision (‘connect the world’) and let them … Continue reading "Designing (for) Facebook compared to Designing (for) WhatsApp".
Product Innovation Educators
OCTOBER 23, 2017
Product managers who create great customer experiences create better products. Product management is about creating value for customers through the capabilities a product or service provides. That extends beyond actual features and encompasses tangible and intangible dimensions of value. Typically, when creating a new product, we start with a core set of features.
TSIA
OCTOBER 26, 2017
Each year at our fall TSW conference, the technology and services companies who have shown exceptional dedication to innovation and excellence are honored and celebrated in the annual TSIA STAR Awards competition. As one of the highest honors in the industry, the STAR Awards are a way for these organizations to be publicly recognized by their peers as being among the best in the business.
Roadmunk
OCTOBER 26, 2017
Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
UserInterviews
OCTOBER 25, 2017
Meet Sarah Merlin of Invaluable, a product designer with a lot to say about managing user research for an ecommerce disruptor.
Product Innovation Educators
OCTOBER 27, 2017
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Join me at the annual PDMA conference, Chicago Nov 12-15. Five educational tracks and 30+ sessions. I’m co-presenting with John Spero from Praxair on how organizations effectively and simply accelerate their product capability.
TSIA
OCTOBER 25, 2017
It is the final day of Technology Services World at the beautiful ARIA in Las Vegas. I just received the session counts for 70+ breakout sessions yesterday, and am here to report the top attended sessions. As I always say, attendees vote with their feet, so if you want to know which issues are top of mind with service executives, the top attended list is a great source of insight.
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